Online Marketing Podcast

As entrepreneurs, we often feel pressure to get things perfect the first time. But the truth is, we learn and improve by repeating our efforts. Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time. Rather than chasing perfection, focus on constant impro...

Good content takes time. But it doesn’t have to be heavy! In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning. Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intenti...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

A lot of us think that the offers we put into the market are permanent and set in stone. But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions. We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers. In this episode, we are talking with Dayna Abraham about how she was able to grow and manag...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins. When they achieve little victories along the journey, their mindset starts to shift. They re...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership. In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources: Adaptive Marketing Program - Adaptive Mar...

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world. For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources. You nee...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Marketing Prog...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an online entrepreneur, Anne co...

When it comes to launching, not all lists are created equal. Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my...

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Find the full show notes here: https://onlinem...

In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play big...

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer. Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer. It’s about creating the opportunity of seeing what is possible, that they can themselves do this. It's dealing wi...

Stop hiding your offers! Selling isn't "dirty" or selfish. Selling is serving. You're guiding people toward the solution they need. So instead of surprising people with your offer at the last second, be transparent from the beginning. And seed your offer throughout your launch. Let people know you have an amazing offer coming so they can get excited about the possibilities. This helps them make an...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results. In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-that-actually-deliver-results/ Resources: Ads Challenge - Sign up for our f...

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment. But don't discount those “non-buyers”. You already influenced those individuals, you gave value to them and they are at the peak emotional state with you. It just wasn't the right time or the right financial situation. Keep on nurturing those relationships after your launch. Because those...

How do you maximize the final days before your launch and convince people to sign up for your offer? In this episode of our Mastermind Series, we are discussing how to maximize the time right before your launch. From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the line”. R...

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants. This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success. In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this ph...

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking. If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world. We need to reprogram ou...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations! So don’t forget to give you...

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales. So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they ar...

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision. Find the full show notes here: ht...