Online Marketing Podcast

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

When it comes to memberships, we only have to solve one problem! But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members. As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that y...

In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you. Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video f...

What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what d...

In this episode, we are sharing our top-secret weapon to create content for list-building. This will help you to step down off the content treadmill and save you time as well as resources. Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/ Find the full show notes here: https://onl...

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer. Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer. It’s about creating the opportunity of seeing what is possible, that they can themselves do this. It's dealing wi...

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent. You're gonna get through it! So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well. The mental game is more important than the strategies, the tactics, or the statistics. No matter if it's a great la...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches. Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com Find the full show notes her...

Let’s talk about the content squeeze! This might be a new concept to you or maybe you’ve heard it before... A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy. And the great news is, this works no matter what your content modality is. Whether it’s a video, pod...

In today’s episode, we discuss how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research. Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/ Find the ful...

For many people, Facebook ads are like a slot machine. You never know the outcome. In this episode of our Mastermind Series, we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much. Resources:  Adaptive Inner Circle - The Adaptive...

What is the #1 reason why businesses fail? Its cash flow. It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again. When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

And a lot of times we don't see the value in things that we are passionate about and do really well. It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do. In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your...

Begin with the end in mind! If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things that you're fearing, the things that are stopping you from wanting to create a membership. Yes, I'm giving you permission. You do not have to do the things that you're afra...

It does take a lot of effort to get one single client. And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us. In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different op...

Facebook Pixel is a powerful tool to understand and strategically target your audience. In this episode of our Mastermind Series, we are discussing how Facebook Pixel works, how you can use it for different audiences, and why you should be installing it on your Website right now, even if you are not using it yet. Resources:  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Meliss...

Nothing is permanent. You don’t have to focus on the long game all the time. The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming. When things don’t work out, maybe we just needed that pers...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....

Do you want to make a bigger impact? Then you need to listen in. The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis. Now, w...

A lot of us get caught up in perfectionism. We have to have our membership programs done perfectly. Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted. In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putti...

How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough? When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter wh...