Online Marketing Podcast

Once you've filled your challenge, the real work begins in delivering it. In this episode, we’re sharing some of our top tips to ensure you have a successful launch. Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed. Making the trainings in your launch digestible and giving your audience quick wins...

Stop over-teaching in your launches. Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely. Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you. Give them a taste of your value, but hold enough back that they want more. Help them see what’s possible, then mak...

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase...

Launch challenges can be an effective way to funnel your audience into a paid membership. In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch. It is all about engaging with your audience in the right way during the challenge that will keep them focuse...

Don't be afraid to promote to your audience—you're not bugging them, you're helping them! It can feel like you're being annoying when you send that extra email or do an additional Facebook Live. But the truth is, people are distracted and busy. They need the reminder about that amazing opportunity or offer you have for them. Your audience needs to know how you can help them transform their lives a...

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can he...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins. When they achieve little victories along the journey, their mindset starts to shift. They re...

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion du...

Keep your challenge simple! When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things. But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out. Instead, focus on one small win each day. One simple step. One idea. One piece of progress. And celebrate each victory, no matter how small. If you lead peo...

In this episode, we dive into how to make challenge launches more effective for your audience.  As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.  The key is to keep things simple by focusing on one small win or task per day that people can accom...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more. Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on. In your launch, give your audience small wins to open their eyes to what's possible and why they need i...

When you’re feeling stressed or overwhelmed in your business, always remind yourself: There is probably an easier way to do things. So don’t get bogged down by past decisions and commitments that no longer serve you. Look for solutions and systems that already exist to make your life less stressful. It's probably a method, a process, a system that you can buy into, or a person where you can outsou...

As entrepreneurs, we often feel pressure to get things perfect the first time. But the truth is, we learn and improve by repeating our efforts. Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time. Rather than chasing perfection, focus on constant impro...

In this episode, we‘re talking about how to create a successful challenge launch. It’s all about beginning with the end in mind. Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to the...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but ins...

In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience. Resources: Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple...

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience. But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward. That's why beginning with the end in mind is key. So with any launch or promotion that you have, take a moment to think about where you want to...

Stop comparing other people's wins to your progress. You're not in a race with anyone else. A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post. But what you don’t see is all the work, energy, trials and tribulations that they went through to get there. Remember, success isn't an overnight phenomenon. It's the re...

When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future. It's our job to educate our audience and show them what is possible. So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side. Help them envision the...

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone. At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever...

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone. At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever...

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your p...

In this episode of our Mastermind Series, we are discussing how to attract new clients to commit to long-term memberships (even if they are higher priced) and how to create client relationships that will last a lifetime. Creating consistent expectations and deliverables throughout your various memberships is key to guiding your clients from trial periods to different forms of memberships. Resource...