Online Marketing Podcast

Memberships don’t need to be complicated. One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort. I want to remind you that a membership does not have to be complicated. In fact, some o...

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses. We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the...

Recurring income! Sign me up. One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability. A membership can also support other offers that you have in your business. It’s another stream of income that’s coming in on a regular basis that you can rely on. Having tha...

A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership. And then they freeze and lose momentum. In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator. He is sharing his inspiring journey, how he overcame his perfectionism, his fears an...

When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming. In this episode of our Mastermind Series, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time. Resources: Adaptive Marketing Program - Adaptive Marketing Program is a...

Are you making this mistake? When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don’t have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren’t ready, and they aren’t aligned for that offer. Through your messa...

At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works. But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results. As you grow as...

There are some questions that we get asked a lot when it comes to content creation... “What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?” Content creation certainly can seem heavy when you don’t have a plan. I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help y...

In this episode, we are talking with Kate Bee, a CBT practitioner, certified life coach, blogger, and founder of The Sober School about how she leaned into building a community and her email list when she was a starting entrepreneur which led her to influence 34, 000 people. Through her online courses and in-person retreats, Kate has transformed people’s, especially women’s, relationship with alco...

If you want to be known for something, you need to dig in and solve one core problem for your audience. You don't have to solve all the problems. Just be intentional! Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them. What do you want to...

You launched, now what? In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers. We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how t...

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly. Resources:  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and...

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment. But don't discount those “non-buyers”. You already influenced those individuals, you gave value to them and they are at the peak emotional state with you. It just wasn't the right time or the right financial situation. Keep on nurturing those relationships after your launch. Because those...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

Guess what! Now is the absolute best time for you to start a membership. Here's why… With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the tran...

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience. Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources:  Adaptive Inner Circle...

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch. There is a mental shift that you need to make of what you though...

Sometimes, all we want to do is give, give , give. But this can easily leave us trapped with our free offers and an audience that only expects freebies from us. In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts. Resources:  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruit...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins.  When they achieve little victories along the journey, their mindset starts to shift.&n...

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.  Say yes more.  Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress. Double down on what's working. Do more of what separates you. Just start taking action and make inc...

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.  But when launching a challenge or promotion, less teaching is more. Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on. In your launch, give your audience small wins to open their eyes to what's possible and why they...

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but ins...

The common mistake that people go through when launching is to over-deliver. They get really excited and want to give value. So they give their audience everything that they got. They overwhelm their audience with so much information that they are probably not ready to make that buying decision. They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your...

Many people struggle to attract the right audience before their launch. They then end up promoting their launch to people that are not interested in their paid offers in the first place. In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them natura...