Online Marketing Podcast

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want to segment them out so that yo...

Finding the right price point for your membership can be tricky. In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy. The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve. Resources: Adaptive Marketing Progra...

What exactly should you say to your audience as you're going into your launch? To understand what topics are really gonna resonate with them, you have to dive into their world. What are their pain points, their daily struggles, their aspirations, and their wins, big and small? Try to really get to know your audience and speak into topics that are relevant to them. You’ll build deeper connections,...

I’m giving you permission to pivot! As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future. While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally...

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Find the full show notes here: https://onlinemar...

Do your research! Research is the first step before you get started with building your lead magnet but it's often a step that people skip over. It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good. Don’t make that mistake. Do your research first, fi...

Change is constantly happening in marketing. In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors. Find the full show notes here: https://onlinemarketingpodcast.com/navigating-change-with-confidence/ Resources:  Adaptive Inner Circle - The Adaptiv...

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of...

When it comes to launching, not all lists are created equal. Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

Don't treat everybody the same. Don’t put them all on the same email list. Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience. And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think...

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you can use them to increase your...

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author, about her journey of starting a business around her uniqueness in a foreign country. Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s...

In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership. When it comes to deliverables, a common mistake is the “more is better” mentality. We are talking about finding out what your audience is actually looking for how to create a content library of deliverables and how to avoid overwhelming your members by overdelivering....

It's time for you to shift your mindset and think about selling as serving. This means that you are not just selling when you are presenting your offer but during your whole launch. As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision. This is an opportunity for you to really share how your offer can help the...

A lot of us think that there are two different parts to a launch: There's the serving side and then there's the selling side. And the interesting thing is, the entire thing is both, at the exact same time. Selling is a process that means the entire launch, series, or webinar. Understand that as you are giving and providing value, you are selling at the same time. During your entire launch, you are...

The key to clear communication is segmenting your list. And what that means is really just separating your main email list into different buckets on how they might have found you. Because as you do this and you have different lists with different people, you can have different kinds of conversations with them. This is going to really allow you to connect with them at a deeper level and resonate wi...

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking with Mariana Henniger, EMMY-winn...

Stop trying to get all the things perfect before you launch. I'm giving you permission to launch imperfectly. Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace. We don't need it to be perfect. We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow. So...

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE! There are those who are paralyzed by change and those that lean into it and take advantage of the new opportu...

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart. From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Resources:  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-mon...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end? It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people...