Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the trust factor of the Know-Like-Trust trifecta. She goes into depth on how building REAL trust requires you to be authentic, show your face, and speak your audience’s language. Also, stay tuned to hear about how building trust on social media is just like fitness, it’s a long game .   “It's the amazon effect: If a clien...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main reasons why your social media audience may not be converting into paying customers. She goes into depth on what you can do to break through these three major obstacles: your audience doesn't trust you, your audience doesn’t trust themselves, and your audience doesn’t trust your systems and processes. Also, stay tuned...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how word-of-mouth referrals aren’t predictable or sustainable enough to be the only way you get new members. She goes in-depth on how YES, of course, they are important, but you need your social media component to be locked in to get those referrals actually converting. Also, stay tuned to hear about how one trainer uses his social...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how her clients consistently enroll cold leads from Instagram and Facebook FAST. She goes into depth on how they are super clear on their brand messaging and don’t get stuck in sh*t that just doesn’t matter. Also, stay tuned to hear about how having a proven strategy that has you focusing on the right things at the right time is KE...

On this episode of Social Strategy Slayer, Jess Jacobsen busts the pervasive myth that social media is draining. She says it’s not social media that’s the issue, it’s actually your lack of strategy and intention that leaves you feeling exhausted. Also, stay tuned to hear about the three problems she sees come up regularly with her clients and the mindset shifts you can take to avoid them. &nb...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how as a fitness business owner, spending your time & energy designing graphics in Canva could actually be killing your brand. She goes into depth on what you SHOULD spend your time & energy on instead. Spoiler alert, it’s not as complicated as you think! Also, stay tuned to hear about where you can get access to the tested...

On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with Master Sales Coach, Jasmine P. Green. Jasmine works with aspiring high performers to help them generate $50K-$100K per month using her high-end sales framework. She helps people become the result they seek FIRST creating space for them to manifest it. In today’s episode, she goes into depth on the deep internal wo...

On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with one of the leading podcast marketing consultants, Luis Diaz. His agency Podcast Domination has launched and consulted with some of the most well-known entrepreneurs & personal brands online. He goes into depth on how to know when it’s the right time to start your podcast and mistakes to avoid when launching. A...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses a trend she sees in so many fitness businesses: Superhero Syndrome. She goes into depth on how as a business owner, you can’t and shouldn’t do it all on your own… How much is your time worth? Also, stay tuned to hear about solutions to this pervasive syndrome; they are probably right at your fingertips if you just ask! “If you are...

On this episode of Social Strategy Slayer, Jess Jacobsen reflects on her time at an ad agency managing 27 clients at once and how with a portfolio that large, no one gets good results. She goes into depth on how outsourcing your messaging to an agency or social media manager before you are ready is NOT the way to go. Also, stay tuned to hear about the dangers of templatizing your social media mess...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses why she doesn’t waste her time teaching the “how-to’s” of social media. She goes into depth on how you spending your energy chasing the latest shiny objects in the social media sphere doesn’t truly serve your business. Also, stay tuned to hear about where you actually should be placing your attention instead and how she focuses on...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things you need to know in order to be creating the exact content that will attract new clients. She goes into depth on identifying your dream client, creating month-long campaigns around single offers, and analyzing your data. Also, stay tuned to hear about her upcoming Case Study Program where she teaches these met...

On this episode of Social Strategy Slayer, Jess Jacobsen sits down in her car for an impromptu discussion around how hard it has been for her to find a local gym. She goes into depth on why it’s been a struggle and how these issues seem to be widespread on social media in the fitness industry. Also, stay tuned to hear about what tweaks YOU may need to make so that you are actually attracting new m...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses ‘lurkers’ in your business. She goes into depth on why they may not be taking action and how you can begin to call them forward in your business. Also, stay tuned to hear how befriending data can be exactly what your social media needs to continue to connect with your audience amidst the flood of other online fitpreneurs. &nbs...

On this episode of Social Strategy Slayer, Jess Jacobsen shares the deets on social media ROI: what does it look like and how to get the best ROI possible. She discusses the power of social media’s ability to make or break a client’s decision to purchase and what you could be doing wrong (or right!) . Also, stay tuned to hear how to use grassroots marketing on your social platforms to build commun...

On this episode of Social Strategy Slayer, Jess Jacobsen drops massive news about the direction of her business. She goes into depth on how ideal client work helped her open up to her true passion. Stay tuned to hear about how you can join in on this new momentum! “My team and I are helping fitness professionals create organic social media campaigns that attract their ideal client.” -Jess Jacobsen...

On this episode of Social Strategy Slayer, Jess Jacobsen passionately discusses why solely focusing on tactics doesn’t matter when it comes to bringing in clients. She explains why ‘going viral’ isn’t going to solve your problems, and how to actually bring leads into your business. Also, stay tuned to hear about a downloadable gift that outlines the #1 thing you need to start converting on Instagr...

On this special birthday episode of Social Strategy Slayer, Jess Jacobsen shares 28 lessons she’s learned over the past 28 years of life. She discusses her intense journey through past traumas and loss, and how that has led her to seek out healing and guidance, creating alignment in all areas of life. Also, stay tuned to hear the one "guilty-pleasure" she will never ever actually feel guilty about...

On this episode of Social Strategy Slayer, Jess Jacobsen sits down with Eva Medilek, Executive Certified High-Performance coach and author of the recently released book “The Intimacy of Race.” They discuss the impact of having intentional, intimate conversations with those around us and how to use self-care to continue to address high-emotion topics from a place of compassion. They also highlight...

On this episode of Social Strategy Slayer, Jess Jacobsen lasers in on the real impact quality and quantity of content has on your business. She discusses how clarity is the true foundation for all business, and the importance of a value-aligned strategy over a follower-aligned strategy when it comes to connecting with ideal clients. Stay tuned to hear how a higher quantity of posts can help you de...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the reality behind the ‘new’ IG Algorithm - and forget what you’ve heard! She goes into depth on how certain approaches to analytics are wasting your time and could actually be harming your business. Also, stay tuned to hear how you can take action to create your own balanced social campaign and make the algorithm work for you this...

On this episode of Social Strategy Slayer, Jess Jacobsen highlights how successful social media campaigns can inspire conversation and create true community. She uncovers why most people struggle with social media content, and why content balance is key. Also, stay tuned to hear how a clear call to action can guide your audience forward into real transformation. “Are you talking with your audience...

On this episode of Social Strategy Slayer, Jess Jacobsen gets real about the downfalls and risks of social media automations. Listen as she explains how using a growth company to gain tons of followers may actually be hurting you...and possibly setting your business up for failure! Also, stay tuned to hear how value truly outweighs your audience number.  “Your value is not equivalent to your...

On this episode of Social Strategy Slayer, Jess Jacobsen lays out 3 ways to create social media content that will have you converting TODAY. She goes into depth on how your sales calls and social media groups can help you create relevant content for your ideal client. Also, listen for this week’s Simple Slay - how creating content for your favorite client can continue to grow your business. “Becau...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses 3 reasons why your Instagram isn’t converting - and it’s not what you would think! Busting through the preconceived notions of what it takes to convert on social media, Jess dives into the REAL reasons behind your less than desired results. She discusses the connection between our emotions and our business, and how embracing/enjoyi...