Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how with all the new & old features and conflicting information from gurus, it’s hard to know what you need to focus on or even what is going on with Instagram at all. She goes into depth on all 4 different segments of Instagram Video: IG Lives, IG Video, IG Reels, and IG Stories. Also, stay tuned to hear about how the...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how important it is as we head into a new year, to look at how we are currently cultivating our Instagram feeds. She shares her top 7 accounts that she believes every fitness business owner should be following. Also, stay tuned to hear her 2 bonus accounts creating content she is loving outside of the fitness industry.   “ As...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how different her life and business looked a year ago before she boldly claimed her niche: fitness businesses. She goes into depth on how claiming a specific niche gave her immense focus and freedom in creating content for both her marketing and her programing. Also, stay tuned to hear about how the reasons you are fearing niching...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three best investments she has made in her business this year. She goes into depth on how the tricky part is knowing what you need to invest in at what point and how she definitely struggled with that for a long time. Stay tuned to the end to hear about the best investments in team, technology, and coaching that have been the #...

On this episode of Social Strategy Slayer, Jess Jacobsen is giving you 5 social media posts that every fitness business owner should make before the end of 2021. She knows firsthand how crazy the holiday season and end of the year can be for business owners, and how creating social media content can be extra challenging during this time. Stay tuned to hear all five post ideas, and then put the tim...

On this episode of Social Strategy Slayer, Jess Jacobsen shares an extensive list of gift guide for Entrepreneurs . Links are listed below in the show notes .   Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  &n...

On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend and client Todd Durkin to talk about how to get your mind right in order to be successful in your business and in your personal life!⁣  Todd Durkin is the founder of Fitness Quest 10 in San Diego, CA, an award-winning, 5x Top 10 Gym in the US, where he works with high-profile clientele and elite professio...

On this episode of Social Strategy Slayer, Jess Jacobsen celebrates 50 podcast episodes of the Social Strategy Slayer. She goes into depth on exactly how her team has accomplished 50 episodes with ease (Spoiler Alert, it’s good systems & support!). Also, stay tuned to hear about how critical it is to have a deep understanding of the needs and wants of your potential client especially in the hy...

On this special episode of Social Strategy Slayer, Jess Jacobsen discusses a number of important announcements that have been made over the past month in the world of social media. She goes into depth on Facebook’s latest news: what exactly is Meta & the metaverse and how it will affect you & your business. Also, stay tuned to hear about Instagram’s most recent app updates including Instag...

On this episode of Social Strategy Slayer, Jess Jacobsen interviews Lori and Caren, founders of Clean Cut Fitness and Nutrition about their experience working inside Social Strategy Accelerator. They go into depth on how they have thrived working within the SSA structure, which has actually saved them time allowing them to focus more on programming for their business. They now have a minimum of 10...

On this episode of Social Strategy Slayer, Jess Jacobsen shares some clips from a recent coaching call in her 6-month program: Social Strategy Accelerator for Fitpros. In this coaching call she goes in-depth on some reasons why someone won’t become a customer at your fitness business and what to do in order to shift & avoid that. Also, stay tuned to hear about how you can apply for our Novembe...

On this episode of Social Strategy Slayer, Jess Jacobsen gets you in ACTION with 3 simple steps you can take on Instagram & Facebook this weekend to get a new member into your fitness business. She goes into depth on the two major things you need to decide before you make your offer that are critical to its success. Also, stay tuned to hear how you can get your hands on the Canva template that...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses Incentive Campaigns and how they work to bring paying members into your fitness business. Incentive Campaigns are the #1 thing getting her clients results right now on Instagram and Facebook! She goes into depth on how to develop an effective Campaign Offer that actually creates urgency for your followers to take action with you. A...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how there are going to be points in your business when you feel content burnout, otherwise known as writers or creative block. This is totally normal and even she experiences it from time to time. She goes into depth on five different tips you can implement to get you through these blocks in 24 hours or less. Also, stay tuned to he...

On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Anna Renderer to talk about how she went from being a personal trainer in someone else’s gym to a PopSugar internet sensation to a 7 figure business owner.⁣ Anna and her husband Vito La Fata own Legacy Brand Creator where they mentor experts, coaches and service providers on how to transform their expertise in...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things she sees fitness business owners missing the mark on that are stopping them from bringing in revenue from their social media. She goes into depth on how your bio is a critical piece in the puzzle. Also, stay tuned to hear how to avoid being seen as a booty-call entrepreneur. “If you are only showing up when yo...

On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Harry King Holmes to talk about how to position yourself to sell high-ticket packages.⁣ Harry King Holmes helps women health & fitness professionals use their story to launch and scale their dream online business & charge what they’re worth. Harry is the founder and CEO of King Global Sports and Fitnes...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the ins and outs of how to know if now is a good time for you to hire social media support for your fitness business. She goes into depth on what that will require of you and your existing team. Spoiler Alert, you can’t pass off your social media to someone and think it’s going to just work without you being actively involved. Also...

On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with Pat Rigsby to talk about standing out in a saturated marketplace.⁣ When her friend and colleague Vito La Fata introduced her to Pat Rigsby, she was blown away by his knowledge, generosity, and COMMITMENT to his audience.⁣ Pat Rigsby is a dad, husband, business coach, entrepreneur & author. He’s built over 25 dif...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the fitness industry is one of the fastest moving industries in the world. She goes into depth on how it’s truly critical for fitness business owners to always be aware of all the industry advancements. Why? Because your clients & members are! Stay tuned for the whole episode to hear about the three specific ways you can im...

On this episode of Social Strategy Slayer, Jess Jacobsen shares a live Q&A session from a recent Todd Durkin Mastermind event. She answers questions on whether email or social media converts more and how utilizing features in each social media platform expands your reach. Also, stay tuned to hear about why a single and specific call to action always performs best.  “Your organic marketing...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how to make the most of your educational content on social media in order to not only grow your community, but to also attract paying customers. She goes into depth on how challenging how people think shifts them into taking action. Also, stay tuned to hear exactly what questions to keep in mind when creating educational content so...

On this episode of Social Strategy Slayer, Jess Jacobsen takes a question from her audience: How do you get people to engage with your social media content? Spoiler alert, it’s not hashtags. In fact, it has nothing to do with the algorithm. She goes into depth on how getting really, really clear on the specific problem you solve is critical. Also, stay tuned to hear about how like most things in l...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the number 1 thing that has been getting her clients the best results on social media right now: storytelling. She goes into depth on how because we as humans experience the world through stories, getting vulnerable and sharing yours is actually a very selfless act. Also, stay tuned to hear about how people connecting with you thro...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the skills that you need to build your body and help other people to build their bodies are the same skills you need to actually commit to and get results from your organic social media. She goes into depth on how, just like fitness, your social media is a long game that requires daily actions and nurturing. Also, stay tuned to...