Online Course Elevator

What do you do when your course sales plateau? Or even worse, if they decline? In this episode, we talk about the revenue rut, what it is, and how to start working your way out of it. You’ll hear about my background with revenue ruts, the true cause of them, and why they’re nothing to be afraid of. Hosted on Acast. See acast.com/privacy for more information.

Many of us start online businesses with a dream in mind - It usually involves the ability to spend more time with our families, or traveling, or just not having to answer to a boss. Whatever the lifestyle is for you, I’m sure it’s one of the drivers behind building this business. As many of us learn, however, there’s another side to online businesses, online courses included, that can strangle tha...

After you've launched your course and found a successful strategy for making sales, you might discover a new question: How do I make this better? How do I make my business more passive? How do I make more income? How do I increase my profit? In this episode, we'll explore the two different seasons of your business: Revenue Growth and Profit Maximization. Understanding these two goals for you...

We work hard for our course students - We earn them through marketing, we nurture them to joining our offer, and then we teach them through our course. But what comes after someone has taken your online course? How do you keep students engaged with your program? How can earn more from the students you already have? In this episode, we’ll discuss building experiences for our students that keep them...

There are a lot of insecurities that go along with building a social media presence for your online course business (at least if you’re like me). In the episode, my guest Joe Gill is going to give us some solid advice about telling our story and getting over our insecurities in the social media space. Joe is a professional social media manager and marketer who has worked with brands like TJ Maxx a...

One of the best things about running an online business is getting instant feedback about everything we do and being able to make fast improvements. Unfortunately, not enough course businesses are doing this and using that data to formulate their next ideas, decisions, and products. In this episode, I want to discuss 4 types of feedback loops that can greatly impact and grow your education busines...

Choosing your preferred content medium can take trial and error. And what if your preferred medium doesn’t exactly line up with your niche? Today, we tackle that question with my guest Paul Wells. Paul is in the midst of launching his content and course, so we get to have a really honest conversation about strategy as he navigates this arena. **Get your FREE 30 minute Course Success Audit** If you...

There are many factors to scaling your course business and one of the most powerful is your coaching program. In this episode, I talk to Jake Syreini, creator of the The Coach Machine. We discuss topics like “how to turn your coaches into instructors,” “How to make additional passive income from your course through affiliate links,” and much more. Jake delivers some serious value and tactics to he...

Keeping students engaged in your course and community can be a huge challenge. How do you inspire them to strive towards success? To get the most of out of your program? How do you use your successful student’s stories to get more students? In this episode, I explore aspirational events and how you can use them as a motivational tool to keep students on track and getting the most out of your cours...

Good is better than perfect - But once good is done, it’s time to refine. (Yes, I added that last part). Sometimes what holds us back from scaling can actually be the way that we started. If you’re asking questions like “How do I make it easier to teach my material?” or “How do I make more content to promote my course?” then today’s episode is going to be great for you. Today I speak with Matthew...

You might be asking yourself “Which is more profitable? A course or a membership?” Today I want to give my case for why that’s entirely the wrong question to be asking. There are a ton of factors that go into this decision, but they’re all based on who your audience is and how they want to engage with content. In this episode, we’re going to look at: Linear and non-linear learning models (courses...

Content is an essential piece of the course sales funnel, but maybe you’re sick and tired of trying to post on every platform that’s out there. Maybe you're struggling to stay consistent because you're spreading yourself too thin. That’s why we’re discussing going DEEP on ONE channel, rather than trying to create fresh content for each one. In this episode, I’ll answer questions like: What content...

We all struggle with limiting beliefs when starting to build our course. We overcome and we move on. But what about the ones keeping you from jumping from 4 figures to 5? Or from 5 figures to 7? Today we’re going to talk about a few beliefs I’ve heard or struggled with that every operating course creator needs to break. If you'd like to be a guest on this podcast, either as a current or aspiring c...

We’ve all seen the online courses and coaching people who’s ads just give the “ick,” right? But marketing and advertising doesn’t have to be that way. Especially for online courses. The online course space is POWERFUL and life changing for so many people, especially the students. So we should be proud to be connecting people with what we have to offer. In order to do that, our communication has to...