Joshua Lyon (Online Course Growth and Marketing Mentor)

Online Course Elevator

Business EN ↓ 39 Folgen

Every successful course creator has an unlock (or several) that catapulted them into the next level of their business. This podcast is about finding yours. Your host, Joshua Lyon, shares his knowledge of marketing multi-million dollar online courses and speaks with course creators to learn about their journeys and catalysts for growth. We’ll cover course creation, course platforms, course marketing, memberships, tools, content creation for course creators, and so much more. If you’re ready to take your course to the next level OR you're just getting started and want your course setup for longe...

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Autor

Joshua Lyon (Online Course Growth and Marketing Mentor)

Kategorie

Business

Podcast-Website

www.courseelevator.com

Neueste Folge

14. Nov 2024

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Make More, Do Less: Automation and Sales Strategies for the Holidays 14.11.2024

Get this content and bonuses right to your inbox: Sign up for the Course Elevator Resource Feeling the holiday burnout creeping in? This episode is all about freeing up your time and protecting your energy as the year winds down. I’m sharing strategies to help you automate your coaching, community, or course business, so you can actually enjoy the holidays with family—without compromising the cust...

Stop Faking It: How Realness Drives Growth in Coaching and Community-Building 29.10.2024

In this episode, we’re getting real about something that trips up so many course creators, coaches, and community builders: authenticity. Ever feel like you’re putting on a mask, trying to play the “expert,” or struggling to show up as your true self? You’re not alone—I’ve been there too. I’ll share my personal journey of dropping the need to be "the expert" and discovering a role that fits me nat...

How Are You Handling the Evolution of Blogs to Vlogs & Podcasts? 21.10.2024

I'm baaaccckk. Today I discuss why I took a break from this project and a little insight into where I'm going and how I'm doing it. Most importantly, we're talking about the evolution of written content into video and audio forms. I'll share: My favorite tool for creating pretty much all content A quick strategy for moving from blog to audio or video content To get access to my free library of res...

Combining Paid & Organic Social to Make More Impact & Sales 20.12.2023

"If I advertise, they'll buy, right?" It's an easy mindset to fall into, but it's a trap! (Cue Admiral Ackbar) In this episode, we'll discuss 3 false beliefs that many creators have about advertising and a strategy to attract more engaged people to your brand.  If you're struggling with building or selling your products, I'd like to offer you a free training that covers: Unders...

Leveraging ChatGPT for Course Creation: 3 Ways it Can Help & 3 Ways it Can't 11.12.2023

Is your course not making the impact or sales that you were hoping for? Are you looking to improve on what you've created? Are you unsure where to start with creating your course the right way? I want to share this free 10 step training: Creating Courses Your Audience Actually Wants  You'll get my 10 step process and a few frameworks to building education products that will be irresistib...

Stop Trying to be an Expert - Overcoming Imposter Syndrome When Creating Your Course, Membership, or Program 25.09.2023

I think almost everyone suffers from some kind of insecurity around the value that they bring to the table, especially when they're just getting started with creating their first course, membership, or program. Something that has really helped me is to look at the source of the insecurity and to find tools to overcome it, which is what I want to help you with in this episode.  Remember, you a...

Massive Opportunity - 5 Education Product Structures and Their Benefits 11.09.2023

In this episode, I rant a little bit about the corporate structure that our society has built and the education system that feeds it. This leads us into education product structures and the opportunities out there for you to create the product that will best serve you and your audience.  ========= Hang out with me on Instagram and Tiktok @Courseswithjosh Hosted on Acast. See acast.c...

Recognizing 4 Distractions That Are Suffocating Your Online Business Success 21.08.2023

We all face distractions in one form or another and most of them come from a place of fear or insecurity. In this episode, I want to dig into 4 types of distractions that I've seen course creators and online business leaders struggle with and that are limiting their ability to be successful.  For more content like this or to chat with me about your online course, follow me on Instagram @Cours...

Building the Course Your Audience Actually Wants - Relational Product Development 07.08.2023

Nothing is worth anything until the market proves it to be. The majority of people who attempt to create digital products experience failure because they don’t leverage one of the most amazing aspects of our industry - building the product alongside the audience. In this episode, I want to talk about relational product building and how it helps to create products your audience actually wants and n...

Bridging the Gap Between Idea & Product - Live Consultation with Brian Orr 24.07.2023

In this live consultation episode, Brian and I dig into his experience and ideas and how he can transform them into his education product. This was an authentic conversation with someone who has been successful in their field and wants to learn how to translate that into a digital product. We specifically talk about “how to get from idea to launching a beta course” which is a huge stumbling b...

3 Step Framework to Winning with Digital Products 17.07.2023

We’re all inundated with ads and content telling us “ this is the best strategy to use” and it’s easy to get sucked down a rabbit hole before you’re ready. In this episode, I want us to step back and look at the big picture of what it takes to sell a digital product. If you’ve been asking yourself “how do I get customers” or “what’s the best way to sell an online course?” or even "where do I start...

Unleashing the Power of Social Media: Angee Hernandez's Journey into Business and Crafting Irresistible Online Courses 10.07.2023

Get ready to be inspired as I speak with Angee Hernandez, a renowned author, speaker, and social media coach. In this episode, Angee takes us on a journey into her entrepreneurial path and reveals her secrets to creating undeniable value through social media while still skyrocketing sales for her products. Discover the art of crafting irresistible online courses as Angee shares her proven str...

Teaching Cash Flow Creation and Building a Membership with Brandon Duff of the Cashflow Community 26.06.2023

Brandon Duff is an expert at building assets that create ongoing cash flow. Along with all his entrepreneurial endeavors, he also teaches others how to do the same through his Cash Flow Community and YouTube Channel. In this episode, we get into how Brandon started this journey, and how he and his business partner have structured their membership to better serve their audience.  Check out Bra...

5 Roles to Hire as You Grow Your Online Course Business 19.06.2023

It can be hard to navigate growth as we build from simple solopreneurs, creating our online courses and content ourselves, to actually developing a team who can do things better, faster, and independently. You probably have asked yourself “Who do I hire to grow my course?” or “how do I work on my business, not in my business?” In this episode, I go over 5 roles that I have seen help other course c...

Creating a Powerful AND Authentic Social Media Presence - 5 Thoughts 12.06.2023

Being a social media personality doesn't come easily to most of us - myself especially - and that feeling can hold us back from making progress in our business. In this episode I want to discuss 5 ideas that have been helping me lately and that I've been seeing other great creators execute on.  Also, if you'd like to get around other course creators and have authentic discussions about operat...

My 4 Pillars of a Transformational Online Course or Program 05.06.2023

I believe online education from real experts can change lives, thats why I’m here. But what are the ingredients for a truly impactful online program, course or membership? In this episode, I breakdown the 4 pillars I've seen create transformations for students: Education, Community, Coaching, and Experiences.  Join my community for course creators Hosted on Acast. See acast.com/priv...

10 Steps for Researching & Developing (or Improving) Your Online Course 22.05.2023

Whether you’re brand new to the online course space or you’re making consistent sales, research and development is an essential piece of growing your business. I see too many course creators who have put in a ton of hours creating something before they’ve even determined if it’s what the market wants. On the other side, online educators who’ve had some success but stopped listening and improving t...

Thoughts on Transitioning from Live Launches to Evergreen Sales 15.05.2023

Have you tried switching from live launches to evergreen, only to see your sales plummet? It's a common issue and it can be hard to wrap your mind around. It all comes down to translating the value of your live launch into an automated sales funnel.  In this episode I want to share a few thoughts I have about switching from a live model to an evergreen model and touch briefly on the...

3 Tips for Course Sales Pages 08.05.2023

When it comes to sales pages, there's no end to the opinions out there, so why not add mine as well? No matter what we do as owners of a knowledge business, there's generally going to be a landing or sales page that needs to convert.  In this episode, I want to share 3 overall strategies for sales pages that I see getting missed all the time. I feel like this is a great checklist for anyone t...

5 Ways to Build Trust with Your Audience as a Course Creator 24.04.2023

"Marketing isn't about closing a sale, it's about opening a relationship" - Mike Kim I love this quote because every time I hear it, I come back to my center about marketing. Building an audience is one of the hardest things to do in today's world, where everyone is asking for somebody's attention. But what are we doing once we have that audience? How are we constantly opening that relationsh...

3 Mistakes That KILLED My First Course Business 17.04.2023

Like many, my first attempt at creating an online course was a failure. However, our failures feed our successes. Today, I look back on the things I did and didn't do with my first course and what I would do differently if I knew what I know now. My hope is that this insight will help others out there avoid these mistakes in their own businesses.  Hosted on Acast. See acast.com/privacy for mo...

Stand Out with Storytelling - Interview with Danielle Wallace 10.04.2023

There's a lot of noise in the online space, but that doesn't mean that you can't make your business stand out. Today, Danielle Wallace, CEO of Chayil Media Publishing , walks us through her process of making her clients' marketing personal through telling authentic stories. Danielle even goes through her 3 step process for uncovering your story and shares some ideas a...

Outsource Tasks and Optimize Your Course Business w/ Tamber Belshaw 03.04.2023

As solopreneurs, it’s so easy to get buried in the small tasks. Sometimes those tasks snowball, sending us down a rabbit hole of research or YouTube videos to figure out how to complete them. And other times, it's just that we, as the course creators, don’t need to be doing the tasks that suck our energy away from our students. My guest today, Tamber Belshaw, CEO of Belco Virtual Solutio...

Keeping Your Course Business Authentic to Your Purpose 27.03.2023

There’s no prescribed method for a business. Especially not a course business. Which is why it’s important for you to keep your own purpose and authenticity in mind as you grow. It’s so easy to compare yourself to others, but do their goals align with yours? In this episode we discuss 4 ways to escape comparison syndrome when it comes to your business as well as why you want to make sure you’re ke...

Using Live Workshops to Bring in Leads or Convert Sales for Your Online Course 20.03.2023

Whats the difference between a live training and your pre-recorded webinar? ENERGY! Live content brings another level of energy to your audience which also translates into either bringing them into your circle or moving them down your sales funnel faster. In this episode, I share some of my approaches for using live trainings to grow audience and make sales. We’ll discuss the different g...

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