Online Business Launch Podcast

If you've ever felt like you're constantly starting over — pivoting again, scrapping the plan again, wondering when your business is finally going to grow up — this episode is your reality check and your roadmap. Today I'm joined by Melih Oztalay, founder of Smart Finds Marketing, and this man has been in the game for 39 years. He's seen the internet born, survived algorithm upheavals, navigated i...

We all have blind spots in our business. The problem is — by definition — we can't see them. Today I'm joined by Chris Shurian, founder of Bootstraps and Battle Scars, and this conversation is equal parts practical and eye-opening. Chris has spent nearly four decades as an entrepreneur across construction, restaurants, real estate development, and more. He's had big wins, survived the crash of '08...

What if your business actually fit around your life — not the other way around? Today I'm joined by Cailen Ascher, founder of The Self-Led Woman on Substack, and her story is one I think a lot of us need to hear. She went from being a struggling coach running on hustle, fear, and feast-or-famine cycles, to building a multi-six-figure business that wraps up at 3:30 PM when her kids get home from sc...

Building a digital business can feel slow — until suddenly it doesn't. And when the income starts flowing, the last thing you want is to be blindsided by a tax bill that wipes out everything you worked so hard for. Today I'm joined by Eric Mangold, founder of Argosy Wealth Management, for a conversation that every online business owner needs to hear — whether you're just getting started or startin...

This episode is a little different — and that's exactly what makes it so valuable. Today I'm sitting down with Sabrina D'Amato, founder of the UR Potential methodology, for one of those honest, behind-the-scenes conversations that rarely happens in public. Sabrina is a former professional ballet dancer turned breathwork coach, hypnotherapist, and mindset mentor, and she's in the middle of transiti...

If you've been struggling to show up consistently online — or you keep falling off the content bandwagon because it feels overwhelming — this episode is your permission slip to simplify everything. Today I'm joined by Aaron Witnish, founder of Content Only, all the way from Australia, and he's walking us through a system so straightforward it honestly made me want to jump back into social media im...

There's a lot of upheaval in the online space right now — and if you're feeling overwhelmed trying to figure out what's actually working, you're not alone. Today I'm joined by Wes Towers, founder of Uplift 360, all the way from Australia, and we're digging into something that every online business owner needs to understand: how to get found in AI search models, voice search, and all the places you...

If you're the kind of entrepreneur who's begrudgingly putting effort into social media — this one's for you. Today I'm sitting down with Melanie Gorman, founder of Crownsville Media, and she's pulling back the curtain on something that honestly surprised me: 90% of her clients aren't active on social media — and their businesses are still growing. We get into the real how-tos here, not just surfac...

Some pivots are planned. And then there are the ones life just hands you — no warning, no time to prepare, no option but to figure it out as you go. Jessie James was a solo mum in Brisbane, living intentionally, eating well, and preparing to study clinical nutrition, when a series of mysterious symptoms led her to a chiropractor, then an MRI, and then — in the span of three days — emergency brain...

What do you do when your business idea feels too big? When the vision is massive, the moving pieces are complicated, and there are already a handful of established players in the space? If you're Lindsay Friedman, you get curious — and then you get to work. Lindsay is the founder of LT Care Nav and Care Bloom, two companies serving the long-term care space with something it's been desperately miss...

If you've ever felt like you have too many gifts, too many interests, and no idea how to package them in a way that makes sense — this episode is for you. Lindsay sits down with Joyce Wheeler, founder of Total Holistic Living, for an honest and inspiring conversation about what it really looks like to build a business around a multi-passionate life without losing your mind or your message. Joyce's...

What if the community you're building right now could one day be sold for a life-changing payout? In this eye-opening episode, Lindsay sits down with Carol Tice, founder of Community Growth Academy on School, to talk about something most community builders never even consider — building your community as a sellable asset from day one. Carol's story starts in journalism, moves through freelance wri...

What if you could grow your business, get real help with your workload, and keep your overhead low — all at the same time? In this practical and eye-opening episode, Lindsay sits down with Robyn Miller, founder of Morning Bird Media, to talk about one of the most underutilized strategies in the entrepreneurial world: working with interns. Robyn's path into digital marketing is anything but convent...

In this profoundly moving episode of The Online Business Launch Podcast , host Lindsay Sutherland sits down with Leon Bloom, the founder of LammyTeon Creations . Leon’s story is nothing short of miraculous: in less than a year, he transitioned from a life of chronic incarceration and homelessness to becoming a successful small business owner and a pillar of his community. Leon spent a total of 22...

What if the reason your business feels so hard isn't about strategy, discipline, or working harder — but about what's happening beneath the surface? In this honest and eye-opening episode, Lindsay sits down with Jessica Ellen, founder of Jessica Ellen Coaching, for a conversation about why willpower alone will only take you so far — and what to do instead. Jessica's story is one of radical transfo...

What do you do when your health, your neurodivergence, or your life circumstances make a traditional career feel impossible — but you still have something powerful to offer the world? In this deeply honest episode, Lindsay sits down with Cathy Ghita, founder of With Kathy, a marketing strategist who specializes in helping people build businesses that actually fit their lives — not the other way ar...

What if you could make a full-length film without a Hollywood budget, a massive crew, or millions of dollars in backing? That's exactly what award-winning filmmaker, tech founder, and educator Lynn Rogoff did — and the result is nothing short of revolutionary. In this episode, Lindsay sits down with Lynn, CEO of America's Productions, to talk about how she leveraged AI tools to bring a decades-old...

What if the secret to getting more referrals wasn't better marketing — it was a better client experience? In this episode, Lindsay sits down with Stephanie O'Brien, founder of Coach Client Connection, to talk about one of the most overlooked gaps in the coaching world: delivering a transformation so fast and so clearly that your clients can't help but send their friends your way. Stephanie's path...

What does driving a garbage truck for 11 years have to do with building a thriving podcast and social media production company? More than you'd think. In this episode, Lindsay sits down with Nick Yerhart, founder of Infinite Success Media, for a raw and honest conversation about what it actually takes to build a business — and why discipline might be the most underrated ingredient of all. Nick sha...

In a world that feels like the middle of Times Square—blasting over 250 messages at you every minute—how do you make sure your business isn't just background noise? In this episode, host Lindsay Sutherland sits down with the "Clarity Queen" herself, Orly Zeewy . Orly is a brand strategist, author, and "facilitator of lightbulb moments" who helps entrepreneurs stop the endless explanation and start...

Visibility. It's the word every online entrepreneur knows they need—but most avoid like the plague. Should you show your face? What should you say? What if people judge you? What if you look too salesy? In this refreshingly honest episode, Lindsay sits down with Melanie Whittaker, founder of You Are Your Marketing and a PR coach living in Spain, to break down exactly how to show up, be seen, and s...

In this episode, I sit down with Scott Finkelstein, founder of Sales Scalers, who's been helping entrepreneurs build sales systems since 2019. With four decades of sales experience—from investment banking to coaching Fortune 500 reps and solo entrepreneurs—Scott breaks down how to remove the overwhelm and negative stigma from sales by creating a repeatable system that feels authentic to you. Scott...

What if you could stay home with your kids AND build a thriving business—without sacrificing either? In this inspiring episode, Lindsay connects with Catherine Wilkenson all the way from England to unpack exactly how she did it through online English teaching (ESL) and digital printables. Catherine's journey started with a familiar struggle: she wanted to be present for her babies, but also needed...

If you're thinking about leaving your W-2 job but don't know where to start, this episode is your roadmap. Lindsay sits down with Kelly Schuckneckt, founder of Two Mile High Marketing, to unpack exactly how she went from corporate layoff to building a half-million dollar agency in just one year—and how you can do the same by packaging your skills the right way. Kelly's story starts like so many ot...

You've heard it a thousand times: "Make money from what you love." "Build passive income while you sleep." But how do you actually DO it? How do you take something you're passionate about and turn it into a thriving digital business with multiple revenue streams? In this episode, Lindsay sits down with Michelle Heberling, founder and author of The Guts of Fermentation , to unpack exactly how she t...