Nicework, Ross Drakes

One More Question

Business EN ↓ 92 episodes

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well b...

Author

Nicework, Ross Drakes

Category

Business

Latest episode

May 14, 2026

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Episodes

Brad Shorkend and Andy Golding - Creating a sense of belonging at work 19.02.2020

More about Andy  Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists co...

Brad Shorkend and Andy Golding - Work Shouldn’t Suck! 04.02.2020

More about Andy  Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists co...

Louis Janse van Rensburg - The value in knowing your True North 15.01.2020

More about Louis Janse van Rensburg Louis Janse van Rensburg is the CEO at Glengarry Capital, Founder of WonderClass, and a partner in Heavy Chef and the Chairman of the Heavy Chef Foundation. He is fascinated by the evolution of learning and its impact on helping humans flourish. Louis is also a Phd researcher on the future of learning and most recently spearheaded the launch of South Africa's la...

Kevin and Bailey - How to build a community: Care 04.12.2019

Highlights -  Defining a community: 02:07  The importance of finding what moves people: 06:28 Lego, and how Lego Ideas came to be: 14:02 Being able to give up some control of your brand: 16:49 Obtaining new customers vs. making the most existing client bases: 23:55 Being a good community partner: 25:40 Providing structure as a way to support a community: 31:15 Twitch, and how they’ve helped their...

Fran Luckin - The New Agency 21.11.2019

More about Fran  Fran Luckin is the Chief Creative Officer of Grey Africa and a member of the ten-person Grey Global Creative Board. Fran started out as an apprentice copywriter at the Jupiter Drawing Room following an interview in which she managed to distract CEO Graham Warsop’s attention away from her dismal portfolio by talking about books. She became a creative director at TBWA/Hunt Lascaris...

Uno De Waal - Brand Credibility - To Build or to Rent? 02.10.2019

More about Uno  Uno de Waal is owner and publisher of Between 10 and 5, South Africa's largest online creative showcase. He is also the recipient of the British Council Young Creative Entrepreneur award, has been included in the Destiny Man Power of 40 and GQ's Coolest Guys Under 35. 10and5 is the winner of the African Blogger Awards: Arts and Culture, Gold Pixel Winner for specialist publisher at...

Mike Stopforth - Bonus Episode: Social Media and Creativity 18.09.2019

A little bit more about Mike  Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invi...

Mike Stopforth - Back to honesty, value and impact 10.09.2019

More about Mike Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer b...

Yossi Hasson - Use your values to thrive in a decentralised world 14.08.2019

**More about Yossi ** Yossi Hasson is a South African Entrepreneur turned VC. After co-founding and later selling his stake in, SYNAQ, a leading cloud email service provider, Yossi launched and ran the Techstars FinTech accelerator program with Barclays as partner. The program was based in Cape Town and chose 10 promising FinTech start-ups from around the world for seed investment, mentorship, off...

Jeff Large - You don't need a podcast 31.07.2019

More about Jeff Jeff Large is a podcast producer and strategist. He founded and runs Come Alive Creative, a podcast production company that helps brands and businesses produce their own podcasts. Come Alive Creative can help with everything from strategy to professional production, syndication, and thorough promotion of your podcast without any hassle. Owing to his natural curiosity, Jeff spends m...

Donovan Goliath - Marketing is tactical. Comedy is brand building. 16.07.2019

More about Donovan Donovan Goliath is a comedian, co-owner of the Melville Comedy Club and the award-winning entertainment brand, GOLIATH AND GOLIATH. He is most recognisable for the role he had as the host of The Real Goboza, which is one of South Africa’s most watched television shows, and is also an expert in delivering master classes on marketing, design and creativity. Funny enough, Donovan i...

Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side. 02.07.2019

More about Spillly Brent Spilkin (Spillly) is a business coach, founder of What The Freelance and BBBRAP, a movement starter, and former MD. He describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both. Spillly has helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice,...

Carly Ayres - Great work comes from honesty and commitment to process 04.06.2019

More about Carly Carly Ayres is a writer and creative director based in New York. Up until recently, she was a partner and co-founder at HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked...

Nick Argyros - Do humans prefer to talk to machines? 21.05.2019

In this world of content marketing and automation, are consumers happy to talk to robots and to get an auto-generic service or do people still prefer to use human interface? Turns out that 60% of us like the smart Bot and about 40% of us like interfacing with humans, according to Nick Argyros. Could this be a generational thing? In Episode #4 of One More Question our self-learning podcast, our Fou...

Sizakele Marutlulle - Intersectional Brand Building? It is a thing. 07.05.2019

What is Intersectional Brand Building? How do you shift the culture of a brand to an authentic position of care and place of relevance in society while building relationships with consumers, that matters? There are a few epic considerations actually. In Episode #3 of One More Question , a probing podcast by the people of Nicework, our founder, Ross Drakes dives into some deeply reflective concepts...

Dion Chang - The Cesspit of Brand Communication 07.04.2019

More about Dion Chang - Dion Chang is a strategic thinker, keynote speaker, a walking ideas bank and professional cage rattler. He is one of South Africa’s most respected trend analysts and founder of Flux Trends, which takes the unique view of “trends as business strategy”. Flux Trends specialises in identifying unexpected business opportunities within shifting trends, and specifically the impact...

Loic Potjes - An offer no one can refuse 24.03.2019

About Loic Potjes Managing Director, Disruptive Leap Loic has 15 years’ experience at the helm of corporations, and as a CEO, in Africa and Europe has managed turnarounds, market entries, mergers and acquisitions, driven exponential scaling, differentiated and disruptive changes successfully. An alumni of Singularity University, London Business School, Louvain School of Management and GIBS, Loic i...

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