Nicework, Ross Drakes
One More Question
One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well b...
Author
Nicework, Ross Drakes
Category
Podcast website
Latest episode
May 14, 2026
Where to listen?
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Episodes
Drew Brucker | Stop outsourcing your creativity to an algorithm 14.05.2026 49:28
In Episode #91, Ross is joined by Drew Brucker, AI pioneer and marketing leader. Drew Brucker is an expert in building AI-driven visual and written identities, helping brands turn AI into a true brand asset that amplifies distinctiveness instead of erasing it. With a background in SaaS marketing and a focus on custom “ghost systems,” he helps companies move from manual execution to strategic curat...
Paul Watmough-Halim | Finding your superpower 18.03.2026 41:31
In Episode #90, Ross is joined by Paul Watmough-Halim, a brand and business leader known for challenging traditional thinking and building organisations that stand out from the crowd. Paul’s work is shaped by curiosity, experimentation, and a willingness to approach problems from the edges rather than the centre. Ross and Paul discuss how outsider perspectives can unlock new ideas, why culture nee...
Rachel Gogel | Growth through an outsider's perspective 05.01.2026 51:17
In Episode #89, Ross is joined by Rachel Gogel, Independent Design Executive and Educator Rachel Gogel is an independent design executive whose work is informed by her experiences both in-house and agency side. Since founding her solo consultancy in 2020, she's worked as a fractional creative leader, embedding with organisations at an executive level on a part-time basis. Rachel has partnered with...
Michael Wolff | A brand’s job is to give people joy and be useful 07.10.2025 45:34
In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding. Wi...
Robert Brunner | Why is mediocrity such an enemy to your success? 14.07.2025 53:18
In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at Ammunition Robert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He’s a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consult...
Jay Wilkinson | How will purpose make your business exceptional? 28.05.2025 48:36
In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement. Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of he...
Paul Worthington | How will a braver brand grow your business? 24.03.2025 51:49
In Episode #85, Ross is joined by Paul Worthington, President of Invencion Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way. Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs...
Kevin Swanepoel | What does ‘great’ look like globally? 27.01.2025 46:03
In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity. The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community. Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and...
Jessica Bong-Woon | How to embrace weird to completely stand out 21.10.2024 51:48
In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director. Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective. Ross and Jessica discuss how to get a deeply nich...
Armin Vit | How far will you go to stand out? 12.08.2024 55:16
In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration. Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New. Ross and Armin discuss the...
How to take them from product to community using your brand | Danny Denhard 18.07.2024 46:31
In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach. Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds. Ross and Danny discuss how your brand makes you memorabl...
How do you build a fresh and timeless brand? | Astrid Stavro 27.06.2024 46:37
In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio. Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the Internatio...
How to stand out by leveraging your values | Jason Naylor 19.03.2024 41:44
In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author. Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyo...
How to earn and own more by sharing more | Jakub Rusiecki 19.12.2023 49:15
In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures. Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for S...
What will it take for African Artists to be successful in Web3? | Anthony Azekwoh 05.09.2023 41:21
In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology. Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestation...
Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann 22.08.2023 44:49
In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio. Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London. Ross and Matthias discuss why the world’s biggest compa...
Building brands of the future: How Play branded Neuralink and Worldcoin | Casey Martin 29.05.2023 47:29
In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies. Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many o...
The Art of generative AI: How to make machines work for you | Lucas Zanotto 15.05.2023 43:31
In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director. Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY. Ross and Lucas discuss how rules he...
Branding Beyond Borders: The Art of Immersive Experiences | Kate Dawkins 02.05.2023 39:30
In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios. Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC...
Using AI to build the next generation of brands | Nando Costa 20.03.2023 50:31
In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google. At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experience...
Yes, design can accelerate change in the world | Simon Dixon, DixonBaxi 06.03.2023 50:31
In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi. Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. Simon Dixon shares how DixonBaxi creates work that resonates. He...
Own your mistakes and build WITH your community | SAFA and Valet Jones, Tally Labs 14.02.2023 42:03
In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones . Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that...
How creators can earn better revenue through DAOs | JP Alanis and Justin Alanis, StoryCo 23.01.2023 53:23
In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo. J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity. Ross and the Alanis brothers d...
Is Web3 becoming centralised? | Anthony Di Iorio 05.12.2022 57:20
In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami. Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software devel...
Building the strongest community in Web3 | Zeneca 21.11.2022 50:40
In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder. He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3. Ross and Zeneca discuss how he’s built one of t...
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