One in a Billion by Flipkart Seller Hub

The Brand Older Than Independent India… How does a 90-year-old name end up in every Indian household without a single ad? In this episode of One in a Billion, Kapil Thirani sits down with Dhruv Kharbanda (Product Development Officer, Nivia Sports) to break down how a family business born in Sialkot in 1934 became the brand behind football, basketball, and volleyball in school grounds across India....

India's kids' personal care market sits in a strange gap. For school-going children aged 3 to 13, almost nobody built anything. Why? In this podcast of One in a Billion, Kapil Thirani sits down with Chanakya Gupta (Co-Founder, Tuco Kids) to break down how a former Flipkart VP and Unilever veteran built India's first dedicated kids' personal care brand, now racing toward a ₹100 Cr run rate. From be...

India’s mobile accessories market is worth thousands of crores. Yet almost nobody can name a brand they truly trust in the category. Why? In this podcast of One in a Billion, Kapil Thirani sits down with Vikram Jain (Founder, Sprig) to break down how a former Flipkart category leader built a ₹22 Cr mobile accessories business in one of India’s most commoditised markets. From being part of Flipkart...

Discover the incredible journey of Nutraj, one of India’s leading dry fruits brands, built by Gunjan Jain, MD & CEO of VKC Nuts Pvt. Ltd. Starting as a small barter business in 1926 and rebuilding from just ₹45 lakh in the 90s, Nutraj transformed a largely unorganised dry fruits market into a trusted FMCG brand. Today, Nutraj is a ₹2000+ crore brand with a strong presence across India and a ~3...

What happens when a fashion brand gets a 30x spike overnight after Shark Tank? In this episode of One in a Billion, Kapil Thirani sits down with Siddharth Dungarwal (CEO & founder, Snitch) to unpack how a 350 sq ft store and a supply chain insight turned into one of India’s fastest-growing fashion brands. Snitch didn’t start as a D2C brand. It began with surplus inventory, scaled through manuf...

How did a ₹300 T-shirt turn into a ₹100 crore brand? In this episode of One in a Billion, Kapil Thirani sits down with Madhusudhanan Shanmugam, Founder of Tripr, to unpack how a small idea from Tirupur became a high-volume e-commerce fashion brand. Tripr started in 2016 with just 20 orders on Flipkart and a simple insight: if you win the ₹200–₹300 price bracket, you win visibility on marketplaces....

From a ₹9,000 salary to a ₹150 crore water purifier brand, this episode reveals the real story behind Super Aqua. In this episode of One in a Billion, Kapil Thirani sits down with Akhilesh Kumar (Founder, SuperAqua) to unpack how a simple middle-class insight led to a nationwide brand. The journey began with a ₹2,499 launch on Flipkart, 7 early orders that changed everything, and a brutal phase wh...

From failed products and credit card debt to targeting ₹150 crore in FY26, this episode reveals the real story behind DeoDap. In this episode of One in a Billion, Kapil Thirani sits down with Sameer Rajani, Founder of DeoDap, to unpack his journey inside the marketplace ecosystem. After burning capital on manufacturing experiments, Sameer realised he wasn’t meant to build factories; he was meant t...

From kitchen-made products to building one of India’s most research-driven Ayurvedic skincare brands, this episode unpacks the real journey behind Aaryanveda. In this episode of One in a Billion, Kapil Thirani sits down with Himanshu Chadha (MD, Aaryanveda Cosmeceuticals) to talk about what it actually takes to survive and scale in the cosmetics business. From chasing a simple goal of earning ₹1,0...

From three generations of a family business to ₹15–30 lakh in daily sales, this episode is the story of how Little Rides bet on the future without losing its roots. In this episode, Tanav Nijhawan, Co-Founder of Little Rides, shares how a legacy manufacturing business made the leap online, despite fears around returns and scale. From building toys in India since 2012 to designing for Gen Z and mil...

While recovering from brain surgery, all she wanted was for her hair to grow back. She didn’t know that her self-made oil blend would become India’s OG rosemary brand. In this episode of the One in a Billion Podcast, Kapil Thirani sits down with Natasha Tuli, Co-founder of Soulflower, to uncover how a simple mix of castor and rosemary oil made at home grew into a global brand sold across 7 countri...

During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen? In this episode of the One in a Billion Podcast, Kapil Thirani talks to Aditya Agarwal, Co-founder of Campus Sutra, India’s leading youth apparel brand. He reveals how four family members bec...

From 174 investor rejections to building one of India’s most loved beauty brands, this is the story of how conviction met consumer obsession. In this episode of the One in a Billion Podcast, Kapil Thirani talks to Vaishali Gupta, Co-founder of mCaffeine, India’s first coffee-based skincare brand. She shares how the team of 5 founders turned rejection into resilience, built their 6P strategy, and c...

When Myntra said they’d do ₹40 crore, they quietly went out and did ₹53 crore instead, proving that small-town dreams don’t come with limits. In this episode of the One in a Billion Podcast, Kapil Thirani talks to Ambrish Miyani, Co-founder of Indo Era, an ethnic wear brand that broke Flipkart’s biggest pricing myth and went on to do ₹100 crore in business last year. With premium kurtas priced at...

The Handbag Queen of India, Ritu Kaushik, is here to tell the story of how she turned a ₹10,000 investment into one of India’s most loved handbag brands. Her secret? Making stylish handbags that are affordable for every Indian! From facing criticism in her small village to becoming a bestseller on Flipkart, Ritu shares how she built a brand rooted in empowerment, innovation, and determination. Rit...

In this episode of One in a Billion, Kapil Thirani sits down with Rahul Jain, the visionary behind eCraftIndia, to uncover how he transformed a spark of inspiration into one of India’s most loved home decor brands. With grit, relentless learning, and an unwavering connection to his roots, Rahul has built eCraftIndia into a household name proving that curiosity and perseverance can transform an ide...

In this episode of One in a Billion, Kapil Thirani sits down with Adil Qadri, a name synonymous with perseverance and entrepreneurial spirit. From dropping out of school due to an asthma condition to multiple attempts at business to building a Rs 130 Crore business in the fragrance industry, Adil shares his incredible journey of overcoming small-town struggles, lack of capital, and limited exposur...

Welcome to One in a Billion Podcast, where we celebrate India’s real entrepreneurs, the visionaries who turned small-town dreams into nationwide success stories with the power of e-commerce. In the first episode, Kapil Thirani sits down with Yogesh Jain, the founder of UrbanBox, a brand that started with just an initial investment of Rs 90,000, and grew his turnover into a ₹17.8 Crore business in...

From ₹500 pillows to a ₹60 crore empire, this is the story of how small-town grit met e-commerce power. In this episode of the One in a Billion podcast, Kapil Thirani talks to Inder Singh, founder of La Verne, who has built a thriving home furnishing brand from Jaipur. With 1,000 SKUs launched in just 5 days and 150 orders overnight during his first Big Billion Days sale, Inder reveals the moves t...