Onchain Growth Club: Crypto & Web3 Marketing Talks

Privy's wallet infrastructure is embedded in apps that millions of people use - and most of those users will never know Privy's name. For Debbie Soon, Head of Marketing at Privy, that's not a problem to solve. That's exactly the point. Debbie joined Privy as employee #25 and its first marketing hire, bringing a background spanning traditional finance, a mixed martial arts organization, and the cre...

Most crypto ecosystems still treat hackathons like weekend coding events. Solana treats them as five-to-six-week global startup competitions with millions in prize money, equity investment from its venture arm, and structured founder support after the fact. It's one piece of a broader model that no other chain has replicated at scale: country-level community teams running their own operations to s...

Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it. Mashal Waqar has been studying this problem longer than most. With a background in media, security, and serial entrepreneurship, she co-authored some of the most referenced research on crypto grants...

Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses. TPan (Thomas Pan) spent 3.5 years building "web3 with TPan" from zero to 8,000 subscribers - writing 386+ essays dissecting everything from WIF meme coin mechanics to Blast's seven-l...

The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos? Danny Gazit, CEO of Hype, has been navigating crypto marketing since 2017. From ICO boom to NFT mania to AI meta, Hype has scaled to 100+ people while most agencies didn't survive a single cycle. In this episode, we dive de...

Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs).  We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challenges of traffic attribution, and the current state of LLMs in the market.  Malte shares insights on how brands can optimize their visibility in LLMs, the importance of underst...

Shaun van Vuuren, Head of Marketing and Comms at ChainFlip, breaks down how they're building cross-chain DeFi beyond the hype - native Bitcoin ⇄ ETH⇄ Solana swaps with no bridges or wrapped tokens.  As the space matures, ChainFlip shifted from narrative-driven marketing to product-led growth, focusing on user retention over vanity metrics.  Sean explains their multi-chain user segmentation strateg...

Brett Li, VP Marketing at Flipside, breaks down why web3 growth is finally maturing beyond hype-driven tactics. As institutional money flows in, protocols are ditching vanity metrics for real business fundamentals like user journey mapping and retention. Brett explains Flipside's stratgic shift to AI-powered intelligence, shares how Avalanche used onchain data to design smarter incentive programs,...

Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is pioneering the "brand coin" concept: tokenizing brand sentiment while selling actual drinks in 7-Elevens across America. From launching Rekt Guy as a pur...

Justin Vogel, co-founder of Safary, breaks down crypto's bizarre marketing reality: why traditional growth playbooks don't work when your entire addressable market is just a few million people. From the rise and fall of airdrops to the current "InfoFi" meta flooding Twitter with AI-generated content, Justin reveals the underground strategies actually moving the needle. Plus: how Safary built crypt...