Shalini Menezes
Once Upon A Startup
Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy creating their businesses. Most times though they are riddled with self- doubt. They need mentoring. But they do not know whom to approach. How to ask. They need connections. They need strategic partnerships, not financial funding. Investors are a treasure trove of knowledge. So much experience. So
Author
Shalini Menezes
Category
Podcast website
Latest episode
Oct 3, 2025
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Episodes
S5 E7- Once Upon A Startup - round 2 with Raul Diaz Morales 03.10.2025 1:02:52
Raul Diaz Morales of Ona Patents is back to chat with us about patents and trade secrets, valuation, damages, litigation and all the IP related fun stuff.
S5 E6 Once Upon A Startup- with Steve Hershberger 07.09.2025 1:07:23
Today, I’m joined by Steve Hershberger- an entrepreneur, innovator, and endurance athlete with a story that’s nothing short of extraordinary. Steve has built and led companies across technology, analytics, and manufacturing, and he holds 13 U.S. patents in IoT and decision science. His work has always been about one thing: transforming insights into growth strategies and unlocking new, sustainable...
S5 E5 Once Upon A Startup- with Alfredo Mathew III 07.09.2025 55:30
Today I have with me Alfredo Mathew III—a social entrepreneur, educator, and systems thinker who has spent more than 25 years at the intersection of education, workforce development, and entrepreneurship. Alfredo began as a public school teacher in the South Bronx, Oakland, and Pasadena—so dedicated to his students that he was named Teacher of the Year back in 2003. From there, he moved into build...
S5 E4 Once Upon A Startup - with Melanie Müller & Nisha Gera 03.08.2025 1:05:34
Welcome to another episode of Once Upon A Startup . Today, we’re tackling a question every founder faces at some point: what do you patent, and what do you keep as a trade secret? To explore this, I’m joined by two amazing IP professionals. Melanie Müller specializes in trademarks and unfair competition law—she helps companies protect their brands, whether that’s through getting trademarks registe...
S5 E3 Once Upon A Startup- with Bryan Yates 13.07.2025 50:04
Bryan Yates is the founder of Locomotiv Coaching, where he trains insanely capable people—people who are not stuck because they lack talent, but because they’re still relying on old instincts that no longer serve them. Bryan doesn’t talk about productivity hacks or promise transformation. What he offers is what he calls a Strategic Reset—a way to help high performers access the gears they already...
Once Upon A Startup- with Prof. Dr. Heinz Goddar 07.07.2025 54:56
My guest today is someone who’s not just seen the evolution of intellectual property law—he’s helped shape it across continents. Prof. Dr. Heinz Goddar is a European Patent Attorney based in Munich, and a Partner at Boehmert & Boehmert. He holds a PhD in physics and teaches IP law at the University of Bremen, Bucerius Law School in Hamburg, and the Munich Intellectual Property Law Center. He’s...
Cracking the Code of Patent Monetization with Raul Diaz Morales 18.05.2025 1:00:48
In today’s episode, we’re diving deep into the world of patent monetization —a space where innovation meets strategy, and where ideas can become assets, or just... paperwork. I’m joined by Raoul Diaz Morales , founder of Ona Patents and a seasoned telecommunications engineer with years of experience turning patents into real-world value. Raoul isn't just a technical expert—he's a strategis...
S4 E06- Once Upon A Startup- with Christopher S. Sellers 05.03.2025 58:47
Ladies and gentlemen, welcome back to Once Upon A Startup! You know I love bringing you founders and creators who challenge the status quo, and today’s guest is no exception. Meet Christopher Sellers—a creative genius, entrepreneur, and author who doesn’t just think outside the box… he redesigns the whole damn thing. He’s the kind of person who looks at a problem and sees opportunity, someone who...
S4 E 05 Once Upon A Startup with Sam Zellner 16.12.2024 55:15
In this edition of Once Upon A Startup, I’m thrilled to introduce someone who has been transforming the way organizations think about intellectual property and innovation: Sam Zellner. https://www.linkedin.com/in/sam-zellner-ip Sam’s journey is inspiring. He’s an IP strategist and innovation leader who has completely redefined how intellectual property can drive business success. Instead of treati...
S4 E 04 Once Upon A Startup- with Nadine Pfeifer 11.08.2024 45:14
Hey everyone, welcome back to Once Upon a Startup! Today, I’m excited to introduce someone who’s all about building the foundational power of confidence—something every entrepreneur and leader needs in spades. Meet Nadine Pfeiffer, the founder and CEO of HopStair, a company dedicated to helping individuals and teams boost their confidence and leadership skills. Nadine’s mission is clear: empower o...
Once Upon A Startup- with Vibesh 11.08.2024 52:31
Hey everyone! Today, we’ve got a guest who’s not just talking the talk but walking the walk when it comes to health and fitness. I’m thrilled to introduce Vibesh Karayil, a Fitpreneur and fitness coach with a mission that’s close to his heart—getting more people around the world to embrace exercise, no matter how small the step. Vibesh isn’t your typical fitness coach. He’s someone who’s lived the...
Once Upon A Startup- with Maria Boicova Wynants 04.03.2024 44:20
Our guest today helps SMEs transform their IP into IP rights that actually make sense. 🌟 She trains them on Intellectual Property, Dispute resolution and Risk management. 🌟 She assists parties in solving their IP conflicts through expert determination, mediation, or strategic advice to navigate tricky negotiations. 🌟 She inspires female legal professionals through personalized coaching and ment...
S04 E01 Once Upon A Startup- Paul Watkins 01.02.2024 1:03:39
Welcome to another episode of Once Upon A Startup! Today, we have an extraordinary guest, Paul Watkins, joining us. Paul's life is a blend of gripping adventures, resilience, and diverse expertise. He's not your typical professional – Paul is a qualified Pharmacist, high-altitude mountaineer, ultramarathon runner, motivational speaker, property developer, dedicated dad, and an occasional a...
S03 E07 Once Upon A Startup- with Matt Thomas 05.01.2024 59:18
On today's episode, we've got an incredible guest joining us - Matt Thomas! Matt's not your average writer; he's spent a whopping 13 years and close to 25,000 hours diving deep into the world of technical writing, copywriting, editing, and content creation. Picture this - from churning out user guides for a massive $12M software launch to crafting courses on workplace safety and ev...
S03 E06 Once Upon A Start Up- with Donn Gurule (Part 2 of 2) 08.12.2023 1:09:18
In Part 2 of out chat with Donn Gurule, we catch Donn talking about his fascination with intellectual property. How he built a fabulous portfolio, taught himself all about IP and his advice to entrepreneurs, founders and investors to take intellectual property seriously. Donn also talks about generative AI being a poisoned well. Come, give it a listen!
S03 E05- Once Upon A Startup - with Donn Gurule (Part 1 of 2) 01.12.2023 59:17
Welcome to Once Upon A Startup, your portal to the dynamic world of innovation and tech. Today, we're thrilled to host an extraordinary guest, Donn Gurule, the ingenious Founder and CEO behind Enviropedia. Picture this - at the epicenter of tech, media, and culture, Enviropedia stands tall, crafting mind-bending information experiences that transcend devices: phones, tablets, gaming consoles,...
S03 E04 Once Upon A Startup - with Namay Kedia 20.11.2023 1:02:10
Banter Ex professional Cricketer Founder Investor Those are the words to describe our guest from today- Namay Kedia. Namay comes from a background rich in business and from a young age developed a keen interest in cricket. He has played professional cricket as well. Namay, though a stoic, with a calm and even, unflappable personality, has some exciting stories in life and profession to share with...
S03 Episode 3- Once Upon A Startup with Bo 20.10.2023 1:22:07
Bodhisatwa Dasgupta or Bo as he is known among friends and followers is an award winning creative director who has spent more than 18 years in advertising. He's worked at Ogilvy, Wieden & Kennedy, JWT, Rediffusion, Grey and Dentsu. Some of the brands he's helped build are Pepsi, Honda, Jabong, MG Motor, Motorola, Sprite, Milkbasket. Bo was once voted one of the hottest creative directo...
S3 E2- Once Upon A Startup Andres Oconitrillo 16.10.2023 1:00:23
Today we explore the fascinating world of finance and investment through the eyes of our exceptional guest today. With over a decade of experience in Finance and Investment Banking, Andres has honed his analytical skills and developed a profound passion for all things finance. Throughout his career, he has had the privilege of collaborating with a diverse array of industries, ranging from SaaS and...
S03 E01 Once Upon A Startup - with Roger Jacir 10.10.2023 1:04:46
Our guest is not just an entrepreneur; they're a problem solver and a team developer with a unique ability to execute with speed and precision. Over the past 11 years, they've embarked on a dynamic entrepreneurial adventure, leaving an indelible mark in various industries. Welcome Roger Jacir! With a portfolio of six businesses under their belt, Roger has delved into the realms of retail,...
S02 E07 Once Upon A Startup- with Karim Ullah 27.09.2023 1:02:38
Introducing the remarkable Karim Ullah, a force to be reckoned with in the culinary world! Karim is the proud owner of a Bangladeshi fusion restaurant in Stansted, but his journey is so much more than a menu. He's tasted both success and failure, and each time he's faced a setback, he's bounced back stronger than ever. Karim is the embodiment of resilience and reinvention. But Karim...
S02 E06 Once Upon A Startup with Lorde Astor West 19.09.2023 1:11:12
Welcome to the podcast, where we dive into the stories of visionary leaders who are shaping the digital landscape. Today, we have a trailblazer in every sense of the word—Lorde Astor West. Lorde Astor West is more than an entrepreneur; she's a true visionary. As the Technical Founder & Business Strategist at RadHash, she's been at the forefront of revolutionizing the modern web. In the...
S 02 E 05 Once Upon A Startup with Rebecca Jabbar 17.09.2023 55:10
Ladies and gentlemen, today's podcast guest is a true powerhouse in the world of communication and brand representation. As the founder of Brand Champion Bootcamp, they've dedicated themselves to a mission—to empower ambitious startup founders and senior leaders to step confidently onto the stage of opportunity. Imagine a world where you, as a leader, can effortlessly represent your busine...
S 02 E 04 Once Upon A Startup with Petra Salarić 15.09.2023 1:00:32
Today, I'm thrilled to introduce a true trailblazer in the world of research, design, and activism. Meet Petra, a multi-award-winning researcher, designer, and a fearless activist who has made it her mission to delve into the realms of wellbeing and tackle the toughest of taboo topics. But what sets Petra apart from the crowd is her groundbreaking work. She's not just discussing taboo subj...
S02 E03 Once Upon A Startup with Marshall Davis Jones 23.08.2023 1:19:44
Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy creating their businesses. Most times though they are riddled with self- doubt. They need mentoring. But...
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