Once Upon a Project

Michael Ford, “The Hip Hop Architect,” explores his collaboration with Momentum, blending influences from music, architecture, and community into expressive textile and wallcovering design. This episode is presented by Momentum and recorded in the NeoCon Podcast Lounge Powered by SURROUND. Thank you to our Lounge sponsor, Unika Vaev, and partners: B+N, DARRAN, Framery, Momentum, and UpSpring. See...

When a space is designed to heal both body and spirit, it becomes more than a building, it becomes a catalyst for change. In the season four finale, AJ welcomes Lily Diego and Michael Schur to share the story behind the Kirk Gibson Center for Parkinson's Wellness in Detroit. Together, they explore how thoughtful environments can empower individuals, support families, and inspire hope through every...

When a loved one’s health challenge sparks a professional mission, design takes on new meaning. In this episode, AJ welcomes Erin McDannald, CEO of Elevated, to explore how biohacking principles are reshaping the modern workplace. From clean air and thermal comfort to the subtle influence of lighting and CO₂ levels, Erin shares how her personal journey inspired a new way of thinking about wellness...

Is it possible to design cities that actively promote human wellness? Yes, and to find out how, host AJ Paron speaks with Stefano Tronci, Asia Pacific sustainability leader at SOM, about strategies for embedding health and sustainability into the built environment. From biophilic design and air quality to holistic spatial planning, Stefano shares how his team collaborates with developers, engineer...

How can design fuel healing and transform lives before a single brick is laid? Host AJ Paron explores a groundbreaking wellbeing initiative aimed at curing congestive heart failure. This unique collaboration brings together a design firm, a healthcare system, and an organization devoted to happiness. Joined by Nancy O’Brien of Experience Happiness and Deanna Hokanson, who worked with Hennepin Heal...

What if hospitals could heal without exposing patients to harmful toxins? In this episode of Once Upon a Project, host AJ Paron sits down with sustainability provocateur (and stand-up comic) Eric Corey Freed of CannonDesign to explore radical new approaches to the built environment. From designing a toxin-free hospital to leveraging neuro-architecture and assumptions mapping, Eric shares how quest...

How can designers protect their creativity while thriving in a fast-paced, high-pressure industry? Recorded live at NeoCon 2025, host AJ Paron sits down with a panel of experts from Shaw Contract to explore the vital topic of creative wellness in design. Together, Shannon Crider Langley, Kaley Decker, and Ashley Olson share practical tools and strategies for preventing burnout, sustaining passion,...

Take a journey to the mountains with architect Michael Upwall and builder Gary Hill. Together, they explore their collaborative process in designing the stunning Pinnacle Sky home in Park City Utah. From their first project to the intricacies of constructing modern homes in harsh mountain environments, Michael and Gary share stories, challenges, and their unique bond. Passion, and effective commun...

Recorded live at the NeoCon Podcast Lounge, AJ is joined by Bryan Ballegeer, Vice President of Education for KI, and Jason Lazarz, KI's A&D Market Lead. Together the group explores the transformative power of well-designed educational environments. Learn about KI's inspiring Classroom Furniture Giveaway program, which empowers teachers and students to create dream classrooms tailored to divers...

Sensory design expert Russell Jones sits with AJ to explore the fascinating world of multisensory design in the built environment. Learn how Russell and his team transformed the iconic John Lewis & Partners department store into a testbed for sensory innovation, balancing the needs of neurodiverse visitors, enhancing brand experience, and creating environments that are both immersive and inclu...

Explore the powerful connection between design and neuroscience with Suchi Reddy an NYC based architect, designer, and artist. Discover how design can influence our emotions, well-being, and human connection through compelling stories and innovative projects. Suchi shares her journey from architectural practice to art installations at Salone del Mobile and discusses the groundbreaking work in neur...

Dive into the world of color with one of host AJ Paron’s design heroes, Laura Guido-Clark. Laura discusses the psychology of color, its impact on our lives, and how her company, Love Good Color, leverages this knowledge to transform spaces. Learn about her inspiring work with Project ColorCorps, where she brings vibrant transformations to underserved communities, creating environments that reflect...

An expert in inclusive environments, Steve Orfield, President at Orfield Laboratories, Inc., offered up the quietest room in the world to record this episode. Host AJ Paron and Steve discuss their collaboration on a groundbreaking project for Fraser, Minnesota’s leading autism treatment provider, focusing on creating scientifically designed, peaceful spaces for individuals with autism. Discover ho...

Wild, ambitious projects can be done — or they can be epic. Neil Ferrier, founder of the design firm Discommon , chose the latter when his team took on the ultimate challenge: designing and installing a 48-foot-long sculpture of the Concorde, suspended inside a London restaurant. Ferrier shares what it took to bring his firm’s largest project — in both size and scope — to life. The intricate feat...

AJ Paron sits down with designer Yinka Ilori at Neocon! They discuss Yinka’s vibrant, joyful, and award-winning collaboration with Momentum Textiles and Wallcovering, his journey from furniture design to becoming an acclaimed multidisciplinary artist, and how his Nigerian heritage influences his use of bold colors and patterns. Yinka shares insights into his creative process and the importance of...

This is a special edition episode! We're joined by Gene Wilson, the Vice President of Merchandising and Vendor Management at Room & Board. Explore a groundbreaking initiative in sustainable design as we learn how Room & Board, a pioneering American furniture company, transforms discarded wood into stunning heirloom furniture through their Urban Wood Project. Discover how this line of produ...

David Shove-Brown, co-founder of //3877, a D.C.-based architecture and design firm specializing in hospitality, shares the story of one of their most challenging projects—a historic building turned restaurant that they redesigned not once but twice! Learn how //3877 balanced the unique challenges of working within a historic structure while creating a vibrant dining experience and how unexpected e...

Join host AJ Paron in an enlightening conversation with Jennifer Kolstad, the Global Design and Brand Director at Ford Motor Company, as they delve into the fascinating world of design and its profound impact. Despite her limited background in healthcare design, Jennifer spearheaded the six-million-square-foot Kuwait Children’s Hospital project with HKS. Together, they explore the intricacies of t...

Big business means a big office. For Boston Consulting Group’s Canadian HQ in Toronto, HOK Canada was the architecture, planning, and engineering firm for the job. Regional winner for the Best of Canada Design Awards for Shaw Contract 2023, Caitlin Turner, project lead and Director of Interiors at HOK Canada, discusses how the project became such a success with host AJ Paron. From tenant...

If you ever find yourself in court, you’ll hope it’s this family circuit in Orlando, Florida. Designed by Jose Jordan who comes from an architectural family and is a current Principal at DLR Group, his scientific approach to architecture with a focus on tactile materials has led him to this niche of civic architecture. Host A.J. Paron shares a personal story that helps hammer home the importance o...

This might be the one sex shop you can walk into with your mother and not feel awkward. When given the brief to design a SoHo storefront for Contact Sports, an elevated and experiential sex and wellness destination, Madelynn Ringo was obviously intrigued. As the founder of her NYC-based eponymous design studio, working with Contact Sports’ founders Justin and Chelsea Kerzner was a match made in he...

Hear the story behind designing a 1-million-square-foot Nike World Headquarters building that set out to change and inspire how a legacy brand and thousands of employees work. Nita Posada, a partner and director of interior design at Skylab Architecture, explains the multi-faceted functionality of the monumental Serena Williams Building. With “Phenom, Warrior, Muse” as the guiding design principle...

Coast-to-coast, designers are figuring out how to get the workforce back into their offices by implementing innovative concepts that are still conducive to productivity. In this episode, learn about two projects that took creativity and thoughtfulness to the next level. In New York City, landscape architect Hank White of HMWhite has put a timber forest on top of the iconic Radio City Music Hall, r...

Where hip-hop and design intersect, you’ll find Michael Ford. Learn what sparked the discovery of this seemingly unlikely connection and how a childhood interest in car design fueled an expansive, unique career for “The Hip Hop Architect.” Tune in as Ford, who also founded the Hip Hop Architecture Camp for underrepresented youth, dissects the intricate elements of hip-hop music and culture that in...

When Josh Rubin and Evan Orensten met twenty-five years ago, did they ever imagine their partnership would result in the inception of the iconic media brand COOL HUNTING? This episode offers a glimpse into their journey of evolution at the intersection of the internet, content, and design—not to mention the twenty-year partnership of the men behind the helm. Explore the captivating world of digita...