OnBD with ALF

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.   Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communi...

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures. In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health. D...

In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out.   Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape.   This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to th...

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.    Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.    Discover how News UK is leveraging technology and innovation to stay ahead in a tu...

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.    James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years. He discusses the industry's challenges, including the shifting digital landscape an...

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.    Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.    Discover her thoughts behind the importance of building communities for business developmen...

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.    Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tip...

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'    Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the ag...

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of  Media Sales Training .    They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative sellin...

In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.    Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.    Find out how Se...

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.   Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offer...

General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry.   Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes o...

Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.   Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.    He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successf...

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.    They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positiv...

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.    Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.  &nbs...

In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100.  The episode explores what different...

Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development. Hosted on Acast. See acast.com/privacy for more information.

Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE . Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and...

Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the...

In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen.    The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward fla...

In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe. The discussion covers a range of topics including Samsung's creative use of their Olympic sponsorship, marketing tactics and digital transformation. Braun highlights the success of gifting special edition gold ph...

Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat with plumber turned electrician, Lee Sutton, they decided to go for it and set up myenergi. Lee is the technical side of the business but it's quite clear that Jordan is the marketing...

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The con...

John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind the...

Rachel Eyre is Chief Customer and Marketing Officer at Morrisons, a heritage business in the UK, celebrating 125 years in 2024. Rachel explains how the Market Street proposition in Morrisons with its fresh, British sourced produce, appeals to traditional older Morrisons customers, but is now resonating with younger shoppers. Although big trolley shops are still popular, Rachel outlines how smaller...