OnBase: Smashing Sales and Marketing Misalignments

Sophie Asher,  International Product Marketing Manager at Twilio breakdowns key Product Marketing and Go-to Market trends in B2B with us in this conversation.   About Sophie: Sophie is an enterprise go-to-market specialist and product strategy leader with proven expertise in creating effective enterprise positioning. About Twilio: Twilio is a cloud communication platform that helps...

In this episode, we discuss key Growth Marketing trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd:   About Jorge: Jorge Selva discusses his journey from the B2C to the B2B domain and shares the similarities between the two that have helped him thrive.  About G2 Crowd: G2 Crowd is one of the world’s leading peer-to-peer review websites that helps compare the best busin...

In this episode, our CEO Meetul Shah discusses  martech with none other than chiefmartec – Scott Brinker! About Scott and Chiefmartec: Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves as a...

In this episode, Brian Hession , VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace.   About Brian and TechTarget: Brian was the President & Founder of Oceanos (acquired by TTGT.)  Brian is a thought-leader and known to be an innovator who helps companies improve their demand generation initiativ...

In this episode, we had  Kate Bradley Chernis talk about the inspiration behind Lately Inc and the latest social media marketing trends that are prevalent in the B2B and Tech marketing domain.  About Kate and Lately Inc: Kate Bradley Chernis is the Founder & CEO of Lately, an AI-powered marketing dashboard that helps reinvent marketing processes to give individual marketers the power...

In this episode we had  Jim Dickie , Partner at Sales Mastery discuss latest trends in B2B Sales and Marketing. About Jim: Jim Dickie is a Co-Founder of CSO Insights and Research Fellow for Sales Mastery; an independent research firm that focuses on profiling case study examples of how firms in the B2B marketplace are leveraging sales process, CRM, AI and knowledge to optimize revenue perform...

  Jenn Steele , currently the Chief Marketing Officer at Madison Logic discusses her journey as a tech marketer and shares some interesting insights and tips on B2B marketing in this episode of Sunny Side Up.  About Jenn: Jenn is a marketing leader with considerable experience working in all major business units. She has worked in marketing roles across organizations like Amazon, Bizible...

Tessa Barron , Senior Director of Brand and Communications at ON24 talks about the latest trends in the B2B and tech marketing industry and the common challenges B2B marketing and sales teams face in their everyday roles. 

Mike Orr , Co-founder and COO of Grapevine6 (an enterprise social and digital sales engagement platform) speaks to us about the importance of a good end-to-end user experience while discussing innovative digital marketing and social media marketing trends within the B2B marketplace.  About Grapevine6: Grapevine6 serves to be a powerful, personalized content engagement platform that allows you...

David Raab , Founder and CEO of The CDP Institute discusses the many benefits of Customer Data Platforms for B2B marketers and why there will always be a growing demand for technologies and platforms like CDPs.  About David Raab and The CDP Institute: David is founder and CEO of CDP Institute, which helps marketers make better use of their customer data.  David has been an industry consu...

Nina Church-Adams , currently the SVP of Marketing at Act-On Software discusses B2B marketing tactics that global tech leaders and her team at Act-On Software uses to ensure consistent pipeline generation. In this episode she breaks down the upcoming trends in the technology marketing domain and talks about the various ways in which B2B marketing and sales will change in the future.  About Ni...

  Jeremey Donovan is SVP of Sales Strategy at SalesLoft, the world’s leading sales engagement platform. Over the past 20+ years, he has had an eclectic career spanning semiconductor engineering to product development/management to sales & marketing leadership at Xilinx, Gartner, AMA, GLG, and CB Insights. Jeremey is the author of five books including the international...

Peter Gillett , Founder and CEO of Zuant discusses his professional journey, from being a mechanical engineer to the CEO of a mobile lead data capture company. He talks about his experiences and what gave rise to the idea of Zuant.  Peter discusses various aspects related to B2B marketing and sales in this episode, with a key focus on lead data management. Key takeaway from Peter: GDPR isn’t...

David Lewis , CEO of DemandGen  is known as an innovator in digital marketing technology and methodologies. He has overseen marketing strategies for some of Silicon Valley’s leading technology firms.  In this episode, David discusses key issues related to adoption of martech stacks and best practices to ensure maximum output from them besides sharing some interesting thoughts on B2B mark...

Martech Influencer Kelly J Waffle , currently the Head of Digital Strategy at Hinge Marketing took some time out to speak to us about upcoming B2B and Digital Marketing trends and how marketers can use them to boost ROI and conversions. What are some of the biggest challenges digital marketers face in the industry? Listen to Kelly’s thoughts in this crisp 19-minute episode! About Kelly: With more...

If you’re thinking of ways to improve your B2B sales effectiveness to drive profitable growth, grab these interesting insights by Mike Kunkle , VP of Sales Enablement Services at SPA and SPASIGMA. About Mike: Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 35 years in the sales profession and 25 years a...

Gar Smyth, VP of Enterprise Marketing at Drift.com talks to us about the importance of conversational marketing in today’s B2B marketplace. Why is it becoming so crucial for marketers and sales people to integrate this into their strategy? Have a quick listen to find out! About Gar: Gar has a rich background in B2B branding, demand generation, product marketing, field and channel marketing, and sa...

Jay Gaines, currently CMO at SiriusDecisions talks to us about the Demand Unit Waterfall ( the newest, re-architectured version of the Demand Waterfall ) changes in B2B marketing trends and the increased use of install tech data and technographics in this space.  Listen on for some interesting insights and takeaways! About Jay: Jay Gaines is passionate about marketing leadership that dri...

If you’re (still!) looking for new ways to disrupt your B2B Sales initiatives, these useful tips and ideas from Ben Simms , Vice President of Commercial Client Services at MarketSource will come handy. About Ben: As the leader of delivery for commercial client services at MarketSource, Ben is responsible for deploying and executing a wide range of B2B sales and marketing solutions for Fo...

We had the pleasure of speaking with martech influencer Matt Heinz (President and Founder of B2B marketing and sales acceleration firm Heinz Marketing ) in this episode on B2B marketing trends. Have a quick listen! About Heinz Marketing: Established in 2008, Heinz Marketing is a B2B sales and marketing firm located in Redmond, WA, serving businesses throughout North America and overseas.&nbsp...

What does 2019 hold for B2B sales and salestech?  We recently spoke with Christy Kirkland from SalesLoft to discuss upcoming trends in B2B sales.  About Christy, in her own words: “I started my career in SaaS almost by mistake, or rather grand design. I began at Lead Forensics, which was an incredible learning experience & eventually graduated into a more challenging role at Marketo....

Why is Account-based marketing gaining so much importance in B2B Marketing?  Sangram Vajre responds while sharing his predictions for ABM in 2019.

Pamela Muldoon , Chief Content Strategist at The Pedowitz Group returns to our podcast series titled Sunny Side Up to discuss the future of gated content and what leading brands do to gain leads with this strategy. Key Takeaways from the episode: A lot of folks in B2B sales are finding it very tough to break through the noise to connect with their target accounts. Having your own podcast gives you...

 The face of content marketing and content consumption has seen a shift, with audiences showing a rapid increase in preference for video and audio content. We spoke with Logan Lyles of Sweet Fish Media in this episode to discuss the various ways in which B2B marketers can use podcasts to enhance their content marketing efforts. Have a quick listen! Key Takeaways from the episode: A lot of fol...

Data drives all of marketing today. But how can marketers and companies use it optimally to plan their B2B marketing efforts? Paroma Sen , the Innovation and Industry Marketing Lead at SAP India  shares her views in this podcast episode. Key Takeaways from the episode: Demand is like energy, you cannot create it from zero from nothingness you can only convert it from one form to the other, li...