On the Road with Rick Currier

What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever.

How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention.

This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art...

In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Br...

Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results.

Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on nav...

Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most.

Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and lever...

In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solution...

In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story behind his viral satirical videos about tech sales, which launched him into the world of social media influencing, speaking, and investing. He opens up about the challenges of balancing co...

Tune in for an inspiring conversation with Brett Hanath, CMO of Intel, as he shares his journey in reshaping Intel's marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal shift from consumer to B2B marketing, highlighting why AI inference is the real game-changer. He also reveals how aligning with Intel’s product roadmap and collaborating with hypers...

This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights the excitement of working with partners like AWS and Infosys, and how these collaborations create value. Vinita also discusses her son’s tech journey, building a successful party app out of high school, and the balance betw...

Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting CIOs, tech marketers, and vendors, while also exploring how event strategies can enhance broader marketing campaigns. Etienne shares insights on the importance of integrating digital and in-person experiences for impactful busin...

This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss the evolving challenges CIOs are facing, the slower-than-anticipated adoption of AI, and the critical role of data in driving tech innovation. Lee also highlights how marketers can better connect with CIOs through targe...

In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and managing complex partnerships. Waleed emphasizes the importance of trust, transparency, and relationship-building in both personal and professional life. Throughout the conversation, he reflects on ho...

In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like vi...

This week, Rick is joined by Tanguy Le Roux, Global Head of Partner Marketing at HCL Software. Listen in as Tanguy shares his career journey from banking in France to tech marketing in NYC, emphasizing partner marketing success, customer relationships, and the importance of presentation quality. He discusses how leveraging banking skills in tech and taking data-driven risks has led to professional...

In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact. Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing effo...

Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, an...

In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.

This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions.

Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.  

Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for bet...

In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance...

Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space. Gain insights into the futur...