On the Record by Leadpages

In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw parallels between the album’s intimate, intentional choices and the power of creating truly personal customer experiences. We break down why personalization often stops at the basi...

In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore how modern lead agents go beyond static FAQs, actively engaging, qualifying, and converting leads in real time. Alongside this conversation, we draw a surprising parallel to Björk’s Homogenic—an album t...

In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic advantage. Inspired by Joni Mitchell’s Blue, we dive into how authenticity builds trust, how brands can use honest storytelling to deepen relationships, and why embracing imperfection can unlock creativity an...

Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways teams can utilize AI to iterate and test marketing strategies faster.

In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for marketing and sales teams & even where we see data and analytics heading in the future.

In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands of any size can unlock the power of data-driven marketing, AI tools, and customer-centric strategies—dra...

How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to crafting powerful brand strategies and long-term client relationships—including the meteoric rise of Gray...

In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche branding and targeted marketing, revealing how data segmentation, personalization, and firmographic insights c...

What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record , Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform leads into passionate brand evangelists. From the re-release of “Red (Taylor’s Version)” to the customer e...

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we break down the real-world tactics that helped us ac...

What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind successful, fast-growing companies. From his time at Zappos to launching multiple startups, Thomas shares insights on company culture, curiosity, and investing in people as the foundation of growth. They also...

Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building an AI-powered daily marketing podcast, discuss the efficiency vs. authenticity debate, and dive into the ethics of AI-generated content. Plus, we look at how small teams can scale w...

What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decisio...

Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketing strategy is critical for long-term success. If y...

Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive quest for staying power. Whether you're a marketer or brand enthusiast, tune in for actionable insights a...

In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating market shifts, actionable insights in revenue operations, the evolution of influencer marketing, and AI’s transition from buzzword to practical tool. The team also tackles the ethic...

Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from Public Enemy’s groundbreaking messaging, this episode is for marketers ready to challenge convention an...

We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marke...

What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing out in a competitive world.

In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album  The Miseducation of Lauryn Hill . Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?

When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.

Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment , is a must-read for anyone who wants to get more out of their business, career, and life.  In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.

Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message , and the author of the new book This Is Personal.  During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right fro...

Lloyed Lobo , an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth.  In this conversation, Lloyed shares the lessons he's learned from the ups...

If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and global traveler, marketing mistakes to avoid, and...