On The Pedals

In this episode of On the Pedals, Imogen Cotter speaks with journalist and author Laura Laker about bike theft, cycling infrastructure, road safety, and the future of cycling in Britain. Having had multiple bikes stolen in London, Laura explains why bike theft remains one of the biggest barriers preventing more people from cycling. The conversation explores secure bike parking, the realities of re...

In this episode of On the Pedals , Imogen Cotter speaks with Jeyda Heselton, founder and CEO of fettle, about building a modern bike repair network for the future of cycling. Jeyda shares how the idea for fettle began while working at JustPark, why bike servicing needed to become easier and more convenient, and how the business grew from a single London workshop into a nationwide repair network su...

In this episode of On the Pedals, Imogen Cotter speaks with Professor Rachel Aldred about cycling infrastructure, road safety, Low Traffic Neighbourhoods (LTNs), active travel, and the barriers preventing more people from cycling in the UK. Professor Aldred explains why transport systems still prioritise cars and why women are less likely to cycle than men. The conversation also explores bike park...

Aztecs Bikes is an independent bike shop in East London built from the ground up. Marco and Angie started by repairing bikes in their flat. Today, they run an award-winning shop known for its focus on customer trust, transparency and community. In this episode, they share their journey into cycling, what it takes to build a business in a tough retail environment, and how they’ve grown through word...

In this episode of On the Pedals, host Imogen Cotter sits down with Mark Sutton, editor of Cycling Electric, to look at what is really happening in the cycling industry. They discuss how e-bikes have evolved from niche products into mainstream transport, the impact of the Covid sales boom and the stock hangover that followed, and why infrastructure is still the biggest driver of meaningful growth....