ON THE MOVE: Transportation Sales & Marketing Success Stories

Send us a message! In this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited abo...

Send us a message! Kyle offers practical wisdom to transportation marketers working with limited resources. Platforms like Canva have democratized video editing, allowing anyone to create branded content without specialized skills. With just a smartphone, a $30 gimbal, and strategic filming of B-roll at industry events, you can produce compelling videos that showcase your services authentically. T...

Send us a message! Join us as we dive into the remarkable journey of Lori Kincannon, now the Chief Revenue Officer at McKinney Trailer Rentals, as she shares her insights on growth, employee satisfaction, and navigating the ever-evolving transportation industry. Lori's career began in an unexpected space, offering her valuable lessons that shaped her trajectory from the seafood sector to beco...

Send us a message! Whitney dives into her experiences at Virago, highlighting how the agency's strategic focus empowers logistics and freight tech companies to flourish. We discuss the innovative Freight Movement initiative, designed to create accessible networking opportunities for professionals across all roles, fostering community engagement and collaboration. On top of that, she outlines...

Send us a message! In this episode of On the Move, we sit down with Kris Rzepkowski, Vice President of Corporate Business Development at Bennett Family of Companies. Kris shares insights into his exciting new role at Bennett and reflects on the journey that shaped his professional career. He also highlights the pivotal role industry associations like TMSA play in building connections, fostering gr...

Send us a message! Can you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gai...

Send us a message! In this episode of On the Move, TMSA sits down with Megan Lowery, Director of Marketing, and Brandon Russo, Director of Sales, at FST Logistics to explore the current trends shaping the market and their impact on the industry. Megan and Brandon dive into the critical need for alignment between sales and marketing teams to drive success. They share how FST Logistics prioritizes c...

Send us a message! Get ready to explore the ever-evolving world of transportation sales and marketing with Jeff Price, the Marketing Director at JAXPORT. Jeff takes us through JAXPORT's strategic initiatives for the exciting start to 2025, including their involvement in pivotal industry events like the Retail Industry Leaders Association's conference. He also shares his personal journey...

Send us a message! Unlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick b...

Send us a message! Kate DiLeo, our keynote speaker for the 2025 TMSA ELEVATE Conference joins us for this episode of On the Move. As we gear up for the conference in Austin, Texas, we dive into the world of marketing and sales within the transportation industry and learn about Kate's path into public speaking, highlighting the synergy that drives industry growth. Join us as we unravel the art...

Send us a message! Join TMSA HQ team, Jennifer Karpus-Romain and Tiffany Yates as they wrap up a year filled with innovation, reflection, and celebration. We talk about TMSA's centennial anniversary, our highlights from the past year, and what we're looking forward to for 2025. Join us as we celebrate our achievements and look forward to the exciting possibilities in the coming year! Che...

Send us a message! We welcome Courtney Keenan, chairperson of the TMSA Recognition Committee and Marketing Manager at Lineage, to the latest episode of On the Move. Courtney shares her valuable perspective on the evolution of the TMSA award program, moving from the Compass Awards to a dynamic recognition program. We focus on the significance of continuous learning and the power of feedback, and Co...

Send us a message! Transportation recruiting is evolving, and Charlie Saffro, CEO and Founder of CS Recruiting, joins us to explore the state of the freight job market in 2024 and what lies ahead for 2025. Charlie sheds light on the growing importance of soft skills like adaptability and AI proficiency in supply chain recruitment, emphasizing cultural fit and human connection even as technology re...

Send us a message! Curious about the intersection of logistics and creativity? Eileen Curran, the newest board member of the Transportation Marketing and Sales Association (TMSA), shares her journey through the industrial and supply chain sectors. She encourages young professionals and fresh graduates to explore this dynamic field that marries versatility and creativity, especially with the increa...

Send us a message! What if navigating the logistics industry as a female founder could spark a revolution in how we understand marketing effectiveness? Kara Brown, CEO of Lead Coverage, shares her incredible journey from loading trucks to building a successful business from the ground up and writing her own book. Through determination and community support, Kara has become a pivotal force in a tra...

Send us a message! Taylor Vandersteenhoven, Enterprise Sales Manager at Revenova, takes us on her incredible journey through the logistics industry. From her beginnings in Tennessee to her role at Revenova, Taylor's firsthand experience in customer sales and brokerage management provides a unique perspective on the challenges and trends shaping the freight industry today. She offers valuable...

Send us a message! Celine Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a foc...

Send us a message! Have you ever wondered how a career setback can lead to an unexpected passion? Marina Mayer's journey from journalism to becoming a leader in the supply chain and logistics industry is nothing short of remarkable. In our latest episode of On the Move, we chat with Marina about the power of storytelling in industry-specific journalism and the vital role it plays in keeping p...

Send us a message! Discover the inspiring journey of Katerina Jones, the 2024 Marketing Mountain Mover, as she breaks new ground in the transportation industry. Through her unwavering commitment to mentoring women and fostering a culture of growth at Fleet Advantage, Katerina is reshaping a traditionally male-dominated field. Join us as we explore how her innovative strategies and leadership have...

Send us a message! What lessons can be learned from the vibrant and multicultural journey of a top logistics executive? Join us on "On the Move" as Kimberly Cockrell Corley, the 2024 Sales Mountain Mover and CEO of Upward Bound Ventures, shares her remarkable career path that spans from Panama to Belgium and the UAE. Her story is one of breaking through assumptions and building trust acr...

Send us a message! Whitney Ennis, our guest and VP of Marketing and Communications at Trailer Bridge, shares her journey from a childhood influenced by her truck driver father to becoming a leader in the transportation marketing industry. Whitney's story brings to light the significance of personal branding in today's digital age, supported by insights from a Brand Builders Group study....

Send us a message! What if an unexpected college injury could steer you toward a fulfilling career in logistics? This week on "On the Move," we bring you the inspiring story of Craig Lough, the Director of Strategic Planning at A. Duie Pyle. Craig shares his unconventional journey into the logistics industry, beginning with a twist of fate that led him to pursue a supply chain degree. We...

Send us a message! Ready to navigate the complexities of the transportation industry? Join us as we sit down with Matthew Berkshire, CEO of Flow Trans, who shares his extraordinary journey from being recruited by owner Charlie Johnson during his undergrad years to becoming the head of a major logistics company. Matthew recounts his rise through the ranks, emphasizing the importance of internal gro...

Send us a message! Get ready to uncover the secrets behind the transportation and logistics industry's most transformative changes as we sit down with Mark Derks, the dynamic chairperson of the Transportation Marketing and Sales Association (TMSA). With a fascinating career path that began in writing and led to impactful roles at CH Robinson and Blue Grace Logistics, Mark reveals what has fue...

Send us a message! Unlock the secrets behind successful transportation and logistics strategies with our latest episode of On the Move. We kick things off with Sarah Ahern from PATH Growth, who sheds light on the TMSA benchmarking study's latest revelations. With a sneak peek into the 2024 results, Sarah's expert insights will guide you on how to turn this invaluable data into actionable...