On the House Influencer Marketing Growth Strategies

We are bringing back our most popular episode of 2024! Welcome back to another exciting episode of On the House! Today we're tackling the Super Bowl of the influencer world—how to triple your revenue this Black Friday! 🛍️ If you're determined to make this holiday season your most profitable yet, buckle up because we are spilling all the secrets! From the tried-and-true strategies we use for our in...

Think LinkedIn is just for job seekers and corporate suits? Think again. In this episode, I’m joined by Sophie Miller, founder of Pretty Little Marketer and LinkedIn creator powerhouse, to talk about why this platform might just be the most underrated place to grow your brand, build community, and land high-paying opportunities. Sophie shares her top tips for creating scroll-stopping LinkedIn cont...

When it comes to affiliate marketing, one of the biggest questions creators face is: should you keep all your links in one place, or spread them out across multiple platforms? On the surface, splitting your links might seem like a smart way to diversify your earnings—but there’s a catch. In this episode, I break down why spreading yourself too thin can actually dilute your numbers , confuse your a...

What happens when TikTok disappears for a day… and your entire business disappears with it? That’s exactly the scenario that had influencers scrambling earlier this year — and today’s guest, website designer and branding expert Gillian Sarah , is here to make sure that never happens to you. In this episode of On The House , we dive into why influencers (and any online creator) need more than just...

I’m dishing part two of the LTK vs. ShopMy saga —a juicy, side-by-side comparison of how these affiliate powerhouses are rolling out new features, reshaping the creator economy, and giving us plenty to think about. Spoiler: ShopMy may have just thrown the first punch in what I’m calling the Summer of Upgrades™️. I break down ShopMy’s latest revamp, including: ✨ A storefront glow-up (hello, search...

In this inspiring episode of On the House , Amanda sits down with content creator and storyteller Lucie Fink to dive deep into her decade-long journey in media—from her early days as a neuroscience major producing YouTube shows in college to becoming a creative force at Refinery29 and beyond. Lucy opens up about the defining moments that shaped her career, the power of storytelling, and why editin...

In this value-packed conversation, we’re joined by brand copywriter and strategist Kaitlyn Parker of Copy Uncorked to talk about all things messaging, positioning, and the evolving role of AI in content creation. Kaitlyn opens up about the full journey of her client process—from strategic discovery to final copy—and offers a behind-the-scenes look at her signature “Messaging Dash.” We also dive de...

In this powerhouse episode, I’m joined by Meta ad expert and marketing coach Ashley Brock — a digital advertising pro who’s managed over $200 million in ad spend. From small businesses to Fortune 500 giants, Ashley has helped brands of all sizes harness the power of paid advertising. We’re cutting through the noise around Meta ads and answering the real questions influencers and business owners ha...

The Nordstrom Anniversary Sale isn’t just another big shopping event—it’s the Super Bowl for influencers ready to level up their affiliate strategy. In this episode, Amanda breaks down how to turn this high-intent shopping moment into a revenue-driving machine for your business. From why the sale matters (even if you’re not a fashion influencer), to how to structure your content across platforms,...

In this episode of On the House, Amanda is joined by Megan, the integrator at Notoire Media House, for a deep dive into the inner workings of the business. While the spotlight is often on influencers and their content, Amanda and Megan peel back the curtain on what it really takes to run a content marketing agency rooted in intentionality, client care, and a whole lot of creativity. From crafting...

In this week’s episode, Amanda breaks down the truth that every successful influencer needs to hear: You're not here to copy what worked for someone else. You're here to lead. This isn’t about guessing or chasing trends—this is about tapping into your unique voice, brand, and intuition to build a business that’s both profitable and deeply aligned. Whether you're feeling stuck in comparison or just...

In this final episode of our Email Marketing Series, we’re diving deep into one of my favorite tools—Flodesk! If you’ve been following along, you already know how much I rely on it to create stunning, high-converting emails with ease. If you're an influencer, blogger, or content creator looking to streamline your email marketing and maximize engagement, this episode is packed with actionable strat...

In this week’s episode, we dive into why having an email list is one of the most POWERFUL tools an influencer can have in 2025. While social media is a vital part of your business, there’s something even more essential that you own and control — your email list!!  I’m talking about why it’s crucial for your long-term success, how it helps you deepen your connection with your audience, and why...

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactfu...

Welcome to another jam-packed episode all about Instagram growth! 📈 Today, we’re diving deep into not just how to grow your Instagram, but how to thrive by truly embracing the essence of what Instagram was made for - community and connection. Whether you're a fresh-faced content creator, bustling through as a seasoned influencer, or someone just sharing snippets of everyday life, today’s episode...

Welcome back to On The House ! In today's episode, we dive deep into the intriguing world of affiliate marketing platforms, focusing on the pioneers and the new players — LTK and ShopMy. We explore how these platforms benefit influencers and brands, their unique features, the pros and cons of each, and the emerging trends that could reshape the influencer landscape. Whether you're a seasoned influ...

In this episode of On The House , we're exploring a powerful tool that can automate your communication and boost your revenue effortlessly: AI-driven chatbots! While AI has been a hot topic in the business world, it's still underused in the influencer economy. Today, we're diving into how you can leverage AI, specifically ManyChat, to save time and drive better results for your influencer business...

In this episode of On The House , we’re uncovering a game-changing strategy that most influencers are overlooking: Instagram Broadcast Channels. Join me as I break down how this underutilized feature can become a goldmine for monetization. Whether you're starting from scratch or looking to elevate your current strategy, this episode is packed with actionable tips to help you maximize engagement an...

Welcome to this episode of On The House ! Today we’ve got one of my dear friends on the show, Jen Taylor. She’s going to be sharing her expertise using YouTube as a long-form content platform to make meaningful and authentic connections with her audience. She’ll be giving us the lowdown on how to establish our personal style in 2025 and trends to keep an eye our for as we head into this new year!...

We’re looking ahead to 2025 in today’s episode of On The House ! Join me as I dive into the trends, tools, and strategies that will shape the creator economy in the coming year. From AI breakthroughs and creator-owned platforms to influencer marketing shifts and the growing focus on wellness, this episode is your guide to thriving in an ever-changing digital landscape. Grab your coffee (or matcha!...

Welcome to today’s episode of On The House ! As we approach the January 19th deadline, the question on everyone’s mind is: Will TikTok be banned in the U.S.? In this episode, we explore the potential implications of this decision, from legal arguments to its impact on the creator economy. If you’re a creator or an influencer, this is a must-listen to understand how to navigate these uncertain wate...

In this episode, we sit down with the amazing Paige Hulse, an attorney specializing in intellectual property and contract law for creatives and influencers. Whether you’re a baby influencer or you’ve been in the game for years, this episode is a must-listen! Paige shares her expert insights on protecting your business, navigating influencer contracts, and transitioning your brand from intangible t...

Welcome to the final installment of our Holiday Wrap series! We are closing out 2024. And it feels like 2025 is on our heels. In this episode, we’re diving into strategies to plan a peaceful and profitable 2025. Haven’t listened in to parts 1 and 2 yet? Hold the phone, and go catch up right now!  Then get ready to plan out your most peaceful and profitable year yet!  Key Takeaways: Free Resou...

Welcome back to The Holiday Wrap series! In Part 2, we are taking everything you audited last week—your business data, content performance, and personal milestones—and turning it into a strategic, stress-free game plan for 2025. Yes, mapping out your ENTIRE year without overwhelm is possible! This episode is packed with actionable tips to ensure your new year is as profitable, peaceful, and purpos...

Welcome to the second episode of our new series, HOT + TRENDING ! 🚀 In this special bonus episode, Amanda dives into the latest shift in the creator economy: the rise of retailer-specific affiliate marketing platforms. Whether you’re a seasoned influencer or simply curious about trends shaping the industry, this episode is packed with insights, predictions, and Amanda’s candid take on what this m...