On The CUBE Leadership Podcast

#justCOS Audio- Community Service Announcement Why the podcasts have been spiractic... But hit ‘subscribe’ so you know when they are up and follow me on social to stay up to date... #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.co...

#justCOS Audio 059 - Super Villain Or Super Agent - Despicable Me 3 Our powers. An be used for good or evil... we discuss how to control them and focus them for good to transform from a super villain into a super agent. Check out the StrengthsFinder Assessment here... https://www.gallupstrengthscenter.comb(no I do not get paid for this, I just really believe in it!) Metaphor: Despicable Me 3 - Sup...

#justCOS Audio 058 - Are You Up To Date - Google Home Grandma Are you up to date with technology devices, applications, and algorithms? We discuss what happens when we fall behind in our business. Metaphor: Grandma using Google Home #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Cra...

#justCOS Audio 057 - Awe Inspiring Performance - Magician When a magician performs an amazing illusion we are blown away. We discuss how we can produce the same type of pefotjsncd and blow away our audience. Metaphor: Magician’s illusion #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follo...

#justCOS Audio 056 - Motivation - Michael Jordan Hall Of Fame Motivation should come from within, not from an external source. We discuss how Michael Jordan spent most of his Hall of Fame acceptance speech thanking the haters, the coach that cut him, and his biggest rivals. Because that is what motivated him. Metaphor: Michael Jordan - Hall of Fame acceptance speech #justCOS - Creating metaphors f...

#justCOS Audio 055 - Passion (Enthusiasm Is Not Enough) - 6 Year Old Pilot We are all passionate about something. We discuss how being enthusiastic is not the true display of passion and what we need to do to become successful from our passion. Metaphor: 6 Year Old Pilot #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs,...

#justCOS Audio 054 - Living Intentionally - Autocorrect Have you ever sent a message that has been autocorrected and sent the wrong message? We discuss how we could be unknowingly living a life that has been autocorrected and not living intentionally. Metaphor: Autocorrect Fails #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepr...

#justCOS Audio 053 - Handle Criticism Like a Boss - Fergie Anthem Fergie received plenty of criticism about her NBA All-Star Anthem performance. But she handled it like a boss. We discuss how we too can handle criticism like a boss.

#justCOS Audio 052 - Infotainment - Police Turn Signals We all have information to share, but information is boring. How do we make it entertaining? We discuss how information and entertainment collide to become infotainment and how a police officer was able to go viral by doing just that. Metaphor: Police Officer - Turn signals #justCOS - Creating metaphors from movies, TV shows, and trending eve...

#justCOS Audio 051 - Multiply Your Impact - Demi Lovato We all want to make an impact. Today we talk about how sometimes we have a gift or skill that can provide us with a larger platform which brings greater influence so we can have a multiplied impact. Metaphor: Demi Lovato - providing support for mental health at her concerts #justCOS - Creating metaphors from movies, TV shows, and trending eve...

#justCOS Audio 050 - Old + New - BuzzFeed Social Sabotage Today we chat about the fact that sometimes the old is just as good, if not better, than the new. But we also discuss how combining the old school with the new school can create a unique experience. Metaphor: BuzzFeed’s card game- Social Sabotage #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become bett...

#justCOS Audio 049 - The Greatest Leader - Greatest Showman A leader can see potential in others. But a great leader can help that person believe that potential themselves; even through major adversity. We discuss how to help people believe in themselves so we can be the greatest leader! Metaphor: Greatest Showman #justCOS - Creating metaphors from movies, TV shows, and trending events to help us...

#justCOS Audio 048 - Increasing Personal Brand Authentically - Jumanji 2 What role does Dwayne Johnson play? Kevin Hart? Jack Black? Always the same because they are typecast. We discuss his we can take advantage of typecasting to build our personal brand so we get roles created for us. Metaphor: Jumanji 2 - typecasting #justCOS - Creating metaphors from movies, TV shows, and trending events to he...

#justCOS Audio 047 - Own The Game - David Beckham We all want to own our game. We discuss what it takes to be the person who is the recognised name in our industry. Metaphor: David Beckham - Owning Miami MLS #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/c...

#justCOS Audio 046 [Part 2] - Storytelling Highlights - Super Bowl Storytelling is not about a long-winded blow-by-blow entire life history lesson. The best stories are the highlights. We discuss how to best tell stories to influence transformation. Metaphor: Super Bowl - Full coverage vs highlights #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better c...

#justCOS Audio 046 [Part 1] - Storytelling Highlights - Super Bowl Storytelling is not about a long-winded blow-by-blow entire life history lesson. The best stories are the highlights. We discuss how to best tell stories to influence transformation. Metaphor: Super Bowl - Full coverage vs highlights #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better c...

#justCOS Audio 045 - Romance Is Bad - Valentine’s Day Romance in relationships is perfect. Romance in business is bad! We discuss how if we are romantic about the way things are done, we will fall behind technology advancements we become outdated and out of business. Metaphor: Valentine’s Day #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communic...

#justCOS Audio 044 - Make It Easy - Amazon Go - Disruption Tech companies are disrupting all industries. But it’s not the tech that is the disruption... it’s the fact that they are making it easier for the consumer. We discuss how you can disrupt your industry without developing tech. Metaphor: Amazon Go - grocery shopping made easy #justCOS - Creating metaphors from movies, TV shows, and trending...

#justCOS Audio 043 - Divergent Thinking - Edgar Artis A business must solve a problem to be sustainable. But for it to stand out from all the competition it must solve those problems in a unique manner. We discuss how divergent thinking can allow us to solve problems differently. Metaphor: Edgar Artis @edgar_artis #justCOS - Creating metaphors from movies, TV shows, and trending events to help us...

#justCOS Audio 042 - Authentic Connection - Bloopers Want to build authentic connection with your audience? We discuss how to best reveal our bloopers to show that we are real and build relationships with our audience. Metaphor: Bloopers #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follo...

#justCOS Audio 041 - Small Changes Big Performance - Richard Rawlings - Ferrari Have you ever given up on something because it didn’t work? A project, a marketing campaign, a business idea? We discuss the small changes and big differences that are needed to turn it into a high performance vehicle. Metaphor: Richard Rawlings- Ferrari flip #justCOS - Creating metaphors from movies, TV shows, and tre...

#justCOS Audio 040 - How To Disrupt An Industry Without Tech - Fire Hair Everyone is talking about major disruptions like Uber and AirBnB. But they require a lot of tech, influence and money. We discuss ways we can disrupt our industry without having the change everything! Metaphor: Indian Hairdresser using fire #justCOS - Creating metaphors from movies, TV shows, and trending events to help us be...

#justCOS Audio 039 - Mindset Vs Skill - Roger Federer What is most important for success? Having the best skills or the best mindset? We discuss the balance between these items. Metaphor: Roger Federer #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigos...

#justCOS Audio 038 - Creative Marketing - Super Bowl Ads Why is it that we run away from ads, yet Super Bowl ads get millions of views on YouTube? We discuss how to get your marketing as attractive as Super Bowl Ads. Metaphor: Super Bowl Ads #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. F...

#justCOS Audio 037 - Know What You're Following (Avoid Poison) - Laundry Pod Challenge Sometime trends, gurus, and strategies that we follow can be poisonous to our relationships, businesses, and family. We discuss the dangers and how to avoid being poisoned. Metaphor: Laundry Pod Challenge #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicat...