On The CUBE Leadership Podcast

#justCOS Audio 084 - How To Get The Right Attention - Penn & Teller - Fool Us Want to get the attention of the authorities, experts, and influencers in your industry? Today we discuss the right way to get the right attention, from the right people. Metaphor: Penn & Teller - Fool Us #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entr...

#justCOS Audio 083 - Do You Know Why? - 4th July Do you know why or are you just following the crowd? Today we discuss the importance of knowing why we do things after hearing Americans interviewed about 4th of July. Metaphor: 4th July #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow...

#justCOS Audio 082 - Clarity In Your Business - Minimalist Lifestyle Are you offering too many products? Today we discuss how we as entrepreneurs can learn from the concept of the minimalist lifestyle to get more clarity and provide more clarity in our business. Metaphor: Minimalist lifestyle #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communic...

#justCOS Audio 081 - Too Busy To Be Strategic - Juggling Rubix Cubes Do you ever feel like you are too busy to be strategic? Today we discuss how we can still be strategic, even when we are busy. Metaphor: Juggling Rubix Cubes - Guinness World Record #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better...

#justCOS Audio 080 - Don't Take It Personally - Drop The Mic Business is like a battle, a rap battle. Today we discuss how we need to play hard, but not take / make it personal. Metaphor: Drop the Mic - rap battles #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.faceboo...

#justCOS Audio 079 - Pitfalls Of Isolation As An Entrepreneur - Unbreakable Kimmy Schmidt Have you ever shut yourself in to complete a project or build your business? Today we discuss the dangers of isolation as an entrepreneur. Metaphor: The Unbreakable Kimmy Schmidt #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and...

#justCOS Audio 078 - Change Perspective To Overcome Challenges - Sirqus Aflon How do we overcome a challenge? Today we discuss how to overcome a challenge through shifting our metaphorical and literal perspective. Metaphor: Sirqus Aflon - digital acrobatics #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round...

#justCOS Audio 077 - Resilience For Change - The Titan Can you handle change? Today we discuss how to build the mental, physical, and emotional ability to adapt to the many changes we face as entrepreneurs. Metaphor: The Titan - Netflix movie #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people....

#justCOS Audio 076 - Control What Influences You - Instagram Comments Filter What is influencing you? Garbage in, garbage out. Today we discuss how we can control what influences us, just like we can control our Instagram comments. Metaphor: Instagram’s comment filter #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and...

#justCOS Audio 075 - What Is Legacy - Tesla Want to leave a legacy? Today we discuss the true meaning of leaving a legacy as displayed by Nikola Tesla. Metaphor: Nikola Tesla #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craig...

#justCOS Audio 074 - How To Avoid Your Marketing Going Stale - Ocean's 8 Movie Are you using the same offers, deals, marketing all the time? Today we discuss how you can keep your marketing fresh. Metaphor: Ocean’s 8 Movie #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www...

#justCOS Audio 073 - Dealing With Screaming Customers - Daddy Ballet Have you ever dealt with a customer complaint that just sounds like a screaming child? Today we discuss how to provide exceptional customer service even in the most difficult situations. Metaphor: father dancing ballet with screaming child #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become...

#justCOS Audio 072 - How To Have Solid Branding - IHOP IHOP recently changed their branding to IHOB which caused great controversy. Today we chat about the importance of and how to build a solid brand. Metaphor: IHOP - Branding change to IHOB #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people....

#justCOS Audio 071 - Why Have Principles - Gary Vee - Clouds And Dirt Why should we have principles in life and business? Today we discuss how to identify our principles and use them to guide our personal and professional decisions. Metaphor: Gary Vee - ‘clouds and dirt’ sneakers #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrep...

#justCOS Audio 070 - How To Change Culture - Vince Carter Do you want to change culture? Today we chat about how to change culture with positivity. Metaphor: Vince Carter - changing Toronto into a basketball culture #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebo...

#justCOS Audio 069 - How To Create Viral Content - Chain Letter We all want that secret formula for having our content go viral. In today’s podcast we discuss the elements needed to create viral content. Metaphor: chain letters... the original viral content #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round...

#justCOS Audio 068 - Stand Out (niche) - Trevor Noah Is your market over crowded? In today’s podcast we discuss how to stand out by combining our skill into our career. Metaphor: Trevor Noah- Comedic journalist #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.co...

#justCOS Audio 067 - Build Engagement - Radio Shows Want to build your audience? The greatest key is engagement. In this podcast, we discuss how we can engage our audience from stage, on social media, or one-on-one. Metaphor: Radio Call-in shows #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better peopl...

#justCOS Audio 066 - #justCOS Turns 1 - Just Start Do you want to start a project... podcast, vlog, blog, diet, or even business? Today’s podcast will inspire you to... just star! Metaphor: #justCOS Turns 1!!! #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com...

#justCOS Audio 065 - Are You Playing The Right Role? - Monsters University Are you playing the right role? We discuss how we can’t achieve success if we are playing the wrong role. Metaphor: Monsters University #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.co...

#justCOS Audio 064 - Make A Difference - Homeless Haircuts Want to make a difference? We discuss how you can start making a difference now and not have to wait until you are successful. Metaphor: Homeless people getting haircuts #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig o...

#justCOS Audio 63 - Too Fancy? - Jennifer Lawrence - Oscars Is being too fancy stopping you from chasing your mission? We discuss how you can’t have fancy while your chasing your mission. Metaphor: Jennifer Lawrence - Oscars #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… w...

#justCOS Audio 62 - Marketing Like An Epic Movie Trailer Why do we switch off from ads but get drawn in by trailers before a movie... we discuss how we can take advantage of this same strategy for our own marketing. Metaphor: Movie trailers vs advertising #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round be...

#justCOS Audio 061 - Purpose With Disability - Autism Car Wash Is purpose only for the elite? We discuss how Purpose can be found by anyone, even people with disabilities such as autism and can be found in everyday activities. Metaphor: @therisingtidecarwash - car wash operated by people with autism #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better c...

#justCOS Audio 60 - Host The Party - Anheiser-Busch You might be missing out on the party! Create additional revenue streams within your existing clients and products... we discuss how. Metaphor: Anheiser-Busch - international beverage company owns ventures... the experience economy. #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, en...