Fergus O’Carroll

On Strategy Showcase

Business EN ↓ 309 episodes

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Author

Fergus O’Carroll

Episodes

Tourism Australia with Droga5's Will Davie 21.02.2020 38:27

A movie trailer for a Crocodile Dundee reboot or a tourism campaign? Hear the story behind the creative strategy that framed "Australian Nature."

Orange Theory Fitness with Nigel Carr 15.02.2020 23:20

How does in-person, as apposed to virtual community influence motivation? That's the Orange Theory versus Peloton story.

ITV rebrand with Lucy Jameson of Uncommon London 09.02.2020 41:46

In a world of streaming services, find out how a national broadcaster is sharpening its brand.

Audi with Ben Shaw of BBH London 01.02.2020 27:48

Ben Shaw, Head of Strategy at Bartle Bogle Hegarty (BBH) talks us through the successful evolution of the Audi brand and its definition of "Progressive Premium."

LUVs Diapers with Tiffany Graeff (the planner's perspective) 21.01.2020 23:50

LUVs Diapers with Tiffany Graeff (the planner's perspective)

Burger King with Jon Carlaw 15.01.2020 20:10

The strategy behind the irreverent and unique Burger King creative work and how it fuels their messaging.

LUVs with Mason Hedgecoth (the creative's perspective) 10.01.2020 26:04

The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.

John Lewis Insurance - Tom Sussman 03.01.2020 28:22

An interview with Adam & Eve's Planning Partner Tom Sussman about the strategy behind the Tiny Dancer campaign for John Lewis Department Stores.

Beats by Dre with Simon Wassef 03.01.2020 34:43

An interview with Simon Wassef, Chief Strategy Officer of Chiat Day LA. Simon talks us through the strategy behind the successful Beats campaign.