On Strategy Showcase

New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York 10.11.2020 34:34 ↓

The story behind "Fearlessly Independent" and the rapid growth of New Balance.

CALM's Project 84 with Will Grundy of Adam & Eve DDB, London 10.11.2020 42:50 ↓

The single image that captured the attention of an entire  country. A breathtaking, award-winning campaign that reframed male suicide in the U.K.

Headhunter Stuart Parkin offers tips for planners looking for what’s next 03.11.2020 34:42 ↓

Author of the new 2020 book for planners "Getting Positive," (published after our interview) Stuart shares his advice as a recruiter who specializes in placing planners worldwide. I hope Stuart's advice is helpful to those struggling with what's next.

Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO 27.10.2020 1:00:27 ↓

A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.

Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director 23.10.2020 48:23 ↓

As part of our series on auto brands, we talk to Christian Cocker about the Honda brand, the category and the agency's award-winning "Paper" campaign.

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX 20.10.2020 44:13 ↓

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain 18.10.2020 36:05 ↓

The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

New Zealand Tourism with Rory Gallery of the Special Group 08.10.2020 33:48 ↓

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny 07.10.2020 1:20:57 ↓

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

Brixton Finishing School graduate, Niamh Paul 27.09.2020 38:35 ↓

One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit. 

Durex Condoms with Chantelle Begley of Havas, London 17.09.2020 29:02 ↓

Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.

Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY 17.09.2020 33:26 ↓

How the brand reconnected with street culture through a series of three themes.

Freelancers Needed. Brand Federation with Matt Williams 07.05.2020 46:39 ↓

Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful. 

Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London 18.03.2020 30:52 ↓

WARC ranks it as the second most creatively awarded campaign. Bridget shares the strategy story behind its success.

Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect. 06.03.2020 40:34 ↓

Rob Campbell talks cultural strategy and the importance of the edge effect.

KFC with Wieden+Kennedy's Britton Taylor. 24.02.2020 36:59 ↓

The story behind the rebirth of the Colonel and Kentucky Fried Chicken.

Tourism Australia with Droga5's Will Davie 21.02.2020 38:27 ↓

A movie trailer for a Crocodile Dundee reboot or a tourism campaign? Hear the story behind the creative strategy that framed "Australian Nature."

Orange Theory Fitness with Nigel Carr 15.02.2020 23:20 ↓

How does in-person, as apposed to virtual community influence motivation? That's the Orange Theory versus Peloton story.

ITV rebrand with Lucy Jameson of Uncommon London 09.02.2020 41:46 ↓

In a world of streaming services, find out how a national broadcaster is sharpening its brand.

Audi with Ben Shaw of BBH London 01.02.2020 27:48 ↓

Ben Shaw, Head of Strategy at Bartle Bogle Hegarty (BBH) talks us through the successful evolution of the Audi brand and its definition of "Progressive Premium."

LUVs Diapers with Tiffany Graeff (the planner's perspective) 21.01.2020 23:50 ↓

LUVs Diapers with Tiffany Graeff (the planner's perspective)

Burger King with Jon Carlaw 15.01.2020 20:10 ↓

The strategy behind the irreverent and unique Burger King creative work and how it fuels their messaging.

LUVs with Mason Hedgecoth (the creative's perspective) 10.01.2020 26:04 ↓

The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.