On Strategy Showcase

Kia Telluride's launch with CSO Laura Forman of David & Goliath, LA 03.12.2020 21:40 ↓

How Kia launched the Telluride as “the car built for the rest of us.”

Waze with Joey Camire of Sylvain Labs, NYC 03.12.2020 30:14 ↓

How the brand "changes the way the world moves through everyday acts of cooperation."

Modelo Beer with Piper Dolan of Ogilvy, Chicago 20.11.2020 25:49 ↓

How this hispanic beer drinkers brand, that celebrated working-class values, expanded into the U.S. general market during a time of unprecedented divisiveness.

Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London 20.11.2020 1:09:30 ↓

How Siemens, a company shifting from an industrial manufacturing culture to a professional services mindset, used employees as a force for recruiting new talent.

Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020 16.11.2020 1:12:53 ↓

In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)

FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London 10.11.2020 40:37 ↓

How the virtual game influenced the real world.

Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R 10.11.2020 38:41 ↓

Hear the stories behind Wendy’s multiple social media successes.

New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York 10.11.2020 34:34 ↓

The story behind "Fearlessly Independent" and the rapid growth of New Balance.

CALM's Project 84 with Will Grundy of Adam & Eve DDB, London 10.11.2020 42:50 ↓

The single image that captured the attention of an entire  country. A breathtaking, award-winning campaign that reframed male suicide in the U.K.

Headhunter Stuart Parkin offers tips for planners looking for what’s next 03.11.2020 34:42 ↓

Author of the new 2020 book for planners "Getting Positive," (published after our interview) Stuart shares his advice as a recruiter who specializes in placing planners worldwide. I hope Stuart's advice is helpful to those struggling with what's next.

Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO 27.10.2020 1:00:27 ↓

A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.

Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director 23.10.2020 48:23 ↓

As part of our series on auto brands, we talk to Christian Cocker about the Honda brand, the category and the agency's award-winning "Paper" campaign.

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX 20.10.2020 44:13 ↓

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain 18.10.2020 36:05 ↓

The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

New Zealand Tourism with Rory Gallery of the Special Group 08.10.2020 33:48 ↓

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny 07.10.2020 1:20:57 ↓

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

Brixton Finishing School graduate, Niamh Paul 27.09.2020 38:35 ↓

One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit. 

Durex Condoms with Chantelle Begley of Havas, London 17.09.2020 29:02 ↓

Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.

Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY 17.09.2020 33:26 ↓

How the brand reconnected with street culture through a series of three themes.

Freelancers Needed. Brand Federation with Matt Williams 07.05.2020 46:39 ↓

Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful. 

Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London 18.03.2020 30:52 ↓

WARC ranks it as the second most creatively awarded campaign. Bridget shares the strategy story behind its success.

Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect. 06.03.2020 40:34 ↓

Rob Campbell talks cultural strategy and the importance of the edge effect.

KFC with Wieden+Kennedy's Britton Taylor. 24.02.2020 36:59 ↓

The story behind the rebirth of the Colonel and Kentucky Fried Chicken.