On Record PR

From Am Law 50 in-office mandates to firms doubling down on virtual models, RTO is reshaping culture, collaboration, mentorship, and talent retention across the legal industry. In this episode, Gina and Jennifer share strategies for transparent communication, defining benefits clearly, and building internal champions to drive buy-in during this pivotal shift.

In this follow-up to last week's On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel's International Faculty, to focus on the next generation of law firm leaders, including senior associates, junior partners, and rising stars preparing to take on leadership roles.

International Faculty member Mark Beese discusses the need for partner-level leadership development in today's volatile, uncertain, complex, and ambiguous (VUCA) environment. Mark shares his perspective on the lack of formal leadership training in law firms, the real costs of that gap for engagement and retention, and practical ways firms can build leadership capacity to meet the challenges of tod...

Katayun Jaffari, Chancellor of the Philadelphia Bar Association, discusses Meeting the Moment, a movement mobilizing lawyers to defend democracy, safeguard judicial independence, and expand access to justice amid escalating political polarization and legal uncertainty.

Leslie Richards and Isabelle Horan break down AI agents—what they are, how they differ from other popular AI tools, and why they're set to transform workflows across industries, including law. They also share practical ways professionals can prepare now to remain relevant and valuable in a rapidly changing landscape.

Building on last week's DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.

Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.

In this replay, Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, joins Gina Rubel to discuss the importance of messaging and narrative in litigation. They explore how public relations, litigation funding, and interdisciplinary collaboration shape outcomes both inside and outside the courtroom.

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT. 

Former presidential speechwriter and author of Say It Well , Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with President Obama to his candid reflections on overcoming a fear of public speaking, Terry shares practical wisdom for leaders, lawyers, and communicators.

Sarah Larson joins Jennifer Simpson Carr to discuss how law firm leaders should communicate in the wake of high-profile legal rulings like Ames v. Ohio . They explore the impact of fear-driven headlines, how to avoid reactionary messaging, and why alignment with firm values must drive both internal and external responses.

Eric Meyer, founding partner of Pierson Ferdinand, joins Gina Rubel to discuss the Supreme Court's unanimous decision in Ames v. Ohio Department of Youth Services and its implications for all employers, including law firms. They discuss how the ruling affects Title VII compliance, the future of DEI efforts, and the importance of consistent, merit-based employment practices. Eric offers practical g...

Sarah Larson and Elizabeth Ogilvie join Jennifer Simpson Carr to discuss how law firms can navigate the evolving legal and political landscape surrounding Employee Resource Groups (ERGs) and diversity, equity, and inclusion initiatives. They share practical strategies for assessing and adapting ERG policies, emphasizing the importance of transparency, clear documentation, and internal collaboratio...

Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM's newly introduced BEAM Framework— Belonging Enhanced by Access through Merit —and what it means for law firms navigating today's diversity, equity, and inclusion (DEI) landscape. They discuss the five BEAM questions, explore how merit-based inclusion can strengthen talent strategies, and share how law firms can evolve their DE...

Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why "no comme...

Gina Rubel and Jennifer Simpson Carr examine what the ruling in favor of Perkins Coie and this year's powerful Law Day of Action mean for every law firm. From politically motivated executive orders to renewed commitments to uphold the Constitution, they discuss how law firm leaders must prepare for reputational risks, align legal and communications strategy, and defend the rule of law in an era of...

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week's General Counsel panel at the Legal Marketing Association's International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new...

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today's legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive....

In this episode, Gina Rubel and Jennifer Carr reflect on their experiences at Legalweek and discuss the evolving implications of recent executive orders targeting law firms. The conversation covers the controversy surrounding decisions made by major firms and the broader legal industry's response.

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr explore how law firm leaders can proactively navigate crisis planning amid uncertain times, addressing the impact of recent executive orders on the legal industry.

In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss recent political attacks on law firms and the rule of law, emphasizing the importance of firms articulating their core values in internal and external communications.

In this episode of On Record PR , Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity and inclusion (DEI) programs in light of recent executive orders.

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025.