On Record PR

From AI acceleration and client loyalty to lateral hiring, data infrastructure, and the evolving roles of marketing and business development, Gina Rubel and Jennifer Simpson Carr recap Passle's CMO Series Live event. The conversation explores why firms can no longer rely on a single growth lever.

Nishat Mehta, CEO of Lexitas, joins Jennifer Simpson Carr to discuss how AI and technology-enabled litigation services are reshaping the legal industry. From deposition summaries and case triage to client pressure, access to justice, and the future of the billable hour, the conversation explores why law firms can not treat technology adoption as optional. Nishat offers law firm leaders a grounded...

Former senior FBI executive, attorney, and leadership advisor Cassi Chandler joins Jennifer Simpson Carr for a conversation about what leadership requires in moments of uncertainty. From AI and social media to shifting workplace expectations and fear inside organizations, Cassi explains why leadership is not defined by title or hierarchy. For law firm leaders, this episode explores how influence,...

Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, joins Jennifer Simpson Carr and Maria Aronson for a conversation about AI, value, client relationships, and the future of legal judgment. From pricing pressure and transparency to associate training and business development, Eric explains why AI should open the door to a deeper conversatio...

Following the Legal Marketing Association Annual Conference, Gina Rubel, Jennifer Simpson Carr, and Maria Aronson discuss what this moment of transformation really means for law firms. From AI-driven disruption to shifting client expectations, this episode explores how law firm leaders must move beyond awareness and begin operationalizing change. T hey also explore why leadership, agility, and str...

As law firms produce more content than ever, audiences are becoming more selective with their time. In this episode, International Faculty member Valerie Madamba joins Jennifer Simpson Carr to discuss the shift from information delivery to experience design. They explore why traditional presentations fall short and how firms can create meaningful, engaging interactions that clients actually value.

For years, law firms have debated whether the billable hour would change. That question is no longer theoretical; it is happening. In this episode, Gina Rubel and Jennifer Simpson Carr explore how client expectations, AI-driven efficiency, and economic pressure are reshaping how firms define value, structure pricing, and lead through transformation.

Artificial intelligence is no longer a future conversation for law firms; it is already reshaping how legal work gets done. In this episode, Gina Rubel and Jennifer Simpson Carr discuss insights from several recent legal industry conferences, exploring how AI is shifting the value of legal services toward strategic judgment, why firms must rethink processes before adopting new technology, and how...

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department of Defense. They explore the growing tension between what is lawful and what is defensible, and why values-based positioning is becoming a strategic imperative for law firm leaders.

Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates for high-stakes work to clients unbundling spend and demanding proof of innovation, this conversation offers law firm leaders a practical lens for 2026 decision-making.

One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr explain why merger communications have become a core leadership responsibility, shaping trust, talent retention, and client confidence long before a deal is ever announced.

As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted, high-domain sources influence generative engine results, why consistent presence matters more than clicks, and how law firms can future-proof visibility by feeding machines the right information.

As firms enter 2026, many of last year's pressures haven't disappeared—they've intensified. In this episode of On Record PR , Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are already grappling with: flexibility that must translate into action, talent shifts reshaping culture, and AI's growing impact on pricing, leadership, and client trust. This is a conversation about priori...

Gina Rubel and Jennifer Simpson Carr break down PR Daily's top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence, GEO, AI monitoring, video, and data governance intersect with crisis preparedness, business development, talent recruitment, and long-term reputation management.

In this episode of On Record PR, Gina Rubel goes on record with Maria Feeley, the Chief Legal Officer of Washington and Lee University, to discuss the important role of the general counsel in times of crisis and GC's expectations of outside counsel.

Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.

To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.

From the C.O.P.E.S. method to "rules and tools," Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate authentic advocates without adding to the billable hour burden.

From the reality that 95% of decisions are driven by emotion to the rise of nano-influencers and ethical AI, Gina Rubel and Jennifer Simpson Carr give law firm leaders practical steps to build credibility, manage risk, and convert digital trust into business outcomes.

Fresh off the Women, Influence & Power in Law Conference, hosts Gina Rubel and Jennifer Simpson Carr discuss a core theme reshaping the profession: in an AI-accelerated world, relationships are the differentiator. From client trust and judgment to reverse mentorship and "clear is kind" communication, they share a practical framework and rituals leaders can use to retain clients and talent.

Deb Ruffins, a member of Furia Rubel's International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and Jennifer Simpson Carr explore how leaders can break down silos, incentivize collaboration, and implement accountability systems that drive sustainable growth and stronger client relationships.

Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the risks firms face if they remain locked into traditional metrics, and how attorneys can shift from service providers to trusted business partners.

Leslie Richards returns to demystify Google's knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI, the realistic limits of "optimization," and the practical steps attorneys can take now to build credibility before anyone clicks.

Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI summaries cite sources and what that means for traffic, reputation, and referrals.   

From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can't always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term busin...