On Purpose Marketing: For Solopreneurs

Tired of pushy sales tactics? Laura and Caitie unpack what empathy-first marketing actually looks like — digging into why "pain point poking" and fake urgency backfire, how AI can support (but never replace) real human connection, and what it means to build an entire business (not just your copy) around empathy. In this episode, you'll learn: → How to motivate action without fear, shame, or fake u...

As Solopreneurs who deeply care about the work we do, we can easily fall into what I call The Capacity Trap. Pushing past your capacity limits because... You genuinely love what you do. You care deeply about the people you're supporting. You want your business to be successful and you feel a little scared it might not be. You feel financial pressure because your bills don't pay for themselves. You...

If the word “funnels” gives you the ick, you’re not alone. In this episode, I unpack why it triggers such a strong reaction and how to move forward in a way that feels good, without leaving opportunity on the table.

If you’ve ever wanted your emails to work for you while you’re busy running your business, you’re going to love this clarity chat. We’re talking all about evergreen email sequences — what they are, how to use them, and how they can actually bring in sales while you sleep.

We’re breaking down the red flags you should look out for and what to do instead if you want to build a marketing strategy that actually works for you.

Want consistent leads and clients, without the confusion? I’m joined by Brea, founder of GRT Marketing, to break down simple strategies Solopreneurs can use to create consistent client flow. If you're tired of the noise and ready for a clear path forward, this conversation is for you.