On Messaging

Alex Virden joined Vector as their first product marketing hire in April 2025. By October, she had pulled off a full repositioning, a pricing and packaging overhaul, a website redesign, and a Halloween-themed launch — all at a seed-stage startup with fewer than a dozen people. The launch generated a 41% increase in site traffic, $1M in pipeline, and a Product Launch of the Year nomination from the...

In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers.  We discuss: - Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing - Why the trend of simplistic messaging is a danger zone for sophisticated tech products - Why it’s dangerous to solely rely on templates fo...

In this episode, product marketing career coach Yi Lin Pei shares her framework for self-positioning and career differentiation. Yi Lin breaks down the concrete steps to shift from a tactical executor to a strategic growth driver, how to evolve your personal messaging to command executive presence, and why the most important communication skill might be asking "why" before saying "yes". Key Takeaw...

Listen now on YouTube , Spotify , and Apple Podcasts ! Episode 14: Talya Heller, Owner of Down to a T joins me to break down how to weave competitive intelligence into messaging that actually differentiates. Talya runs a product marketing consultancy called Down to a T focused on creating a differentiated POV coupled with customer centered sales assets. Talya is a former engineer, turned product m...

Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 On the show today, I have Ryan Yackel, Chief Marketing Officer at Databand.ai Ryan is a former sales engineer, turned product marketer, turned chief marketing officer. Also, a children’s book author with an animated version available on Youtube. This was a phenomenal conversation. Ryan came prepared with props, i...

Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 12: Madeleine Work, Senior Product Marketing Manager at Chili Piper ( https://www.linkedin.com/in/madeleinework/ ) joins me ( https://www.linkedin.com/in/joshua-chronister/ ) to break down how to create messaging that reps actually use and customers remember. We talk about defining clear platform messagin...

Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 11: Emily Pick, Lead Product Marketing Manager at Clari ( https://www.linkedin.com/in/emilypick/ ) joins me ( https://www.linkedin.com/in/joshua-chronister/ ) to dive into platform messaging, tailoring narratives for different buyer personas, and how to create a unified message across multiple products. W...

On the show today, I have Gaspard Pastural, creator of PurpleOceans and a B2B SaaS Product Marketing Consultant.  🎧 During our conversation, you’ll learn: - Why go to market isn’t a one time event - How differentiate with relevance instead of features & pricing - Why B2B websites should be consumption first , then conversion - Sales and marketing messaging should be aligned but not identical // I...

On the show today, I have Collin Mayjack, Principle Product Marketing Manager at GoFundMe. Before joining GoFundMe, Collin worked in product marketing at Oncue and Dataro and is the creator of Holy Shift. // What you’ll learn: Why Collin believes clarity always beats cleverness in B2B messaging—and how to avoid “junk food” copywriting The seven messaging principles Collin uses to drive alignment a...

On the show today, I have Alex Eaton, Director of Product Marketing at UserEvidence. Before joining UserEvidence, Alex worked in product marketing at Help Scout and Lessonly. What you’ll learn: 1. The 3 traits that separate great product marketers from good ones—and why “execution” is the most underrated 2. How Alex avoided a messaging disaster at UserEvidence—and the simple question that unlocked...

On the show today, I have Shoshana Kordova, creator of Peel Product Marketing. She truly defines what it means to be a curious product marketer and I think you’ll see what I mean throughout our conversation.  This episode is for product marketers who… - Are coming from a writing or editing background and how that experience is a huge plus - You’re looking to run customer interviews that go beyond...

On the show today, we have Pete McCarthy, chief marketing officer at Open Road Integrated Media.  Before joining Open Road, Pete led consumer insights at Ingram content group, co-founded a marketing saas, and led marketing at places like Penguin, and Random House. Pete’s been in marketing at start-ups, mid sized companies, large orgs, and as an agency owner. In our conversation he shares,  1. How...

Listen now on Spotify , YouTube , and Apple . On the show today, we have Jeff Chase, Director of Brand and Product Marketing at Vitally.io. Before joining Vitally, Jeff worked in product marketing and community at places like Plume Design, Verkada, Eero and Amazon. Jeff’s been a two time founding product marketer at high-growth B2B SaaS start-ups. In our conversation he shares, * His process to cr...

Listen now on YouTube , Spotify , and Apple Podcasts ! On the show today, we have Michele Nieberding, the Director of Product Marketing at MetaRouter. Before joining MetaRouter, Michele worked in product marketing Iterable, Qualtrics, and Cvent. Michele’s been named a two time Top 100 Product Marketing Leader by Product Marketing Alliance. Here are the key themes and ideas from my time with Michel...

Listen now on YouTube , Spotify , and Apple ! On the show today, we have Gab Bujold, messaging strategist and co-host of the We’re Not Marketers Podcast. Gab’s helped 30+ B2B SaaS worldwide nail their product messaging. Here are the key themes and ideas from my time with Gab: Messaging is a Long-Term, Iterative Process: * Messaging is not a "set and done" task, but rather a continuous initiative t...

Listen now on Apple , Spotify , and YouTube ! On the show today, we have Zach Messler , messaging consultant and educator. Before moving into being a consultant, Zach was heading product marketing at Appian. Zach’s been doing product marketing and messaging for over 20 years. Here’s what’s covered in our episode: 01:17 The Evolution of Messaging in Product Marketing 18:28 Understanding Audience Re...

Hey everyone, welcome to On Messaging. I’m your host Josh Chronister. Creating product messaging that actually resonates with buyers is one of the most difficult tasks of being a product marketer. You get it. A lot goes into crafting quality messaging, but you’re still left wondering if it’s good enough to push ‘publish’, and share across the company. This is the show for product marketers to lear...