On Life and Land

What does farming reveal about who Americans are? 🇺🇸 From the nation's founding to today, agriculture has done more than feed the country—it has shaped the American identity itself. At the birth of the United States, roughly 90% of Americans earned their living through farming. Today, even when counting the entire agriculture and food system, that figure is closer to 10%. So what changed—and what...

🚜  Not sure where to start with farm succession planning? You're not alone. Many farm families know they need a succession plan, but the process can feel overwhelming, emotional, and difficult to begin. In the second installment of this 2-part episode of On Life & Land , we continue our conversation with Lance Woodbury , farm succession planning expert and partner at  Pinion Global , to break dow...

🚜 Not sure where to start with farm succession planning? You're not alone. Many farm families know they need a succession plan, but the process can feel overwhelming, emotional, and difficult to begin. In the first installment of this 2-part episode of On Life & Land , we sit down with Lance Woodbury , farm succession planning expert and partner at Pinion Global , to break down the practical firs...

AI is transforming agriculture faster than ever — but are farmers using it to its full potential? 🌱🤖 In this episode, you'll learn practical ways foundational AI tools like ChatGPT, Claude, and Gemini can improve farm operations, decision-making, communication, and crop management. Nick Horob, founder of Harvest Profit, joins Brian Kohlmann, director of AI and emerging technologies at Bader Rutt...

The High Plains Aquifer plays a critical role in supporting U.S. agriculture—but how is it changing over time? In this episode, we speak with Dr. James Butler , senior hydrologist at the University of Kansas, to examine current trends in aquifer levels, the factors influencing water use, and what the data tells us about long-term sustainability. 💧 In this episode, we explore: Key drivers behind H...

Can a small rural town reinvent itself—and actually thrive? Ottumwa, Iowa proves the answer is yes. 🌱 In this episode, we sit down with Kris Patrick, Director of Main Street Ottumwa , to unpack how a decade-long revitalization effort transformed a struggling downtown into a vibrant hub for businesses, residents, and community life. You'll discover: 🏛️ How historic preservation fuels economic grow...

What if an entire ancient civilization was hiding in plain sight—until 2002? Range Creek is one of North America's best-preserved archaeological discoveries… and most people have never heard of it. In this episode, we uncover the astonishing story behind Range Creek, Utah—a remote canyon that protected a vast Fremont Native American site for centuries. From intricate rock art to intact granaries f...

Can you start farming without land or a family farm? Yes—and greenhouses might be the key. In this episode, we explore greenhouse and nursery production as one of the more accessible entry points into agriculture. For aspiring farmers who didn't grow up on a farm and don't have inherited land, controlled-environment agriculture can offer a lower-cost, scalable way to get started. 🌱 What you'll le...

The Gathering of the Green is one of the premier events for vintage John Deere collectors, restoration enthusiasts, and agricultural history fans — and this year's theme,  "An American Original," celebrates the legacy of one of farming's most iconic brands. Host David Jones sits down with Ken Reese, one of the founders of the Gathering of the Green, to explore how the event began, why it continues...

How did a thriving farming valley lose its water — and what does it still mean for California agriculture today? In this episode, we explore the history, conflict, and lasting impact of the California Water Wars. The story of Owens Valley and the city of Los Angeles is one of the most controversial chapters in American water history — a clash between urban growth, rural livelihoods, and the strugg...

Some machines do a job. Others change a generation. The John Deere 4020 didn't just work the land — it became part of farm families, memories, and livelihoods. Decades after production ended, these tractors are still starting at dawn and heading back to the field. So what made the 4020 different? We sit down with Chris Boyens from John Deere Heritage Marketing to trace the story behind the iron —...

In this season-closing episode, award-winning ag journalist and photographer Katie Knapp shares the behind-the-scenes world of Christmas tree farming featured in her latest story for The Furrow magazine, "The Boughs That Bind." Katie—fresh off travels with the International Federation of Agricultural Journalists—breaks down the realities most of us never see: 15-year planning horizons, shifting co...

What happens after service ends? In this inspiring conversation, John Deere Global Executive Recruiter and Governance Lead Dave Underwood, a U.S. Marine Corps veteran of Iraq and Afghanistan, shares how Deere is opening doors for veterans through its dedicated military hiring programs. Dave also talks about building a strong veterans' support network in and around the Quad Cities Area, and offers...

Over the course of nearly 100 years, Future Farmers of America has given millions of members the tools they've used to build careers in agriculture and agribusiness, education, research, even sports and entertainment. In this episode of John Deere's On Life and Land podcast, FFA alum and Territory Manager Abrah Wright talks about her journey from FFA blue to John Deere green. On Life & Land is pro...

High yields, low prices, shifting demand – it's been a strange and unsettling few years for U.S. corn growers. In this episode of John Deere's On Life and Land, we speak with Neil Caskey, CEO of the National Corn Growers Association, on a wide range of rapid-fire topics, including the record-setting 2025 crop, new export markets, and the future of nationwide, year-round E15. On Life & Land is prod...

Steve Werblow, field editor for John Deere's The Furrow magazine and president of the International Federation of Agricultural Journalists , has seen agriculture on six continents. In this episode, we chat with Steve about telling ag's story on a global scale, about foreign perceptions of U.S. agriculture, and about some of his favorite moments during his international travels.    On Life & Land i...

From Missouri to Tennessee to North Carolina to Iowa, John Deere plans to invest nearly $20 billion in U.S. manufacturing over the next ten years. In this episode, we chat with Jon Chase, Vice President, Turf & Utility Business Unit, to learn more about the investment and expansion plans, and about the impacts on local communities.  On Life & Land is produced for John Deere by Bader Rutter and is...

What have we learned about soil health in the last 10 years? And wow do we even define soil health? Is it simply organic matter content? And what can farmers start doing right now to help boost the health of their own soils? Join us as we talk with Bill Spiegel, farmer and field editor for The Furrow, about everything happening in the ground underfoot.  On Life & Land is produced for John Deere by...

During a 2017 live-stream from their own kitchen table, Canadian farmers Lesley and Matt Kelly admitted they had both recently suffered mental health crises...Lesley from post-partum depression, Matt in the form of panic attacks. Today, they prioritize mental health on their own farm, with daily check-ins and discussions. Lesley even helped establish Do More Agriculture, a foundation devoted to ad...

If there were to be a Mount Rushmore of ag journalism, the face of Jim Patrico would occupy a position of honor. Jim spent a decades-long career telling ag's story, most notably for The Progressive Farmer magazine. Now he's a written a book, Dispatches from Farm Country, that more closely resembles an anthropological or sociological study of rural America than a collection of random rural reminisc...

Jim Whitaker and his family are model stewards, and operate by the belief that "What's good for the land is good for the farmer." Their approach to stewardship has paid off in reduced water, fertilizer, and chemical use, increased productivity from their ground and their equipment, and improved wildife habitat. Join us as we chat with Jim about the his stewardship efforts, and learn more about wha...

The decision of whether or not to stay on the family farm after graduation is a personal one, and can be difficult for those who have never known a life off the farm. But Travis, Trent, and Tyler Smeltzly of Port Byron, Illinois, are perfect examples of how well it can work when the 'farm children' are encouraged to seek their own paths, whether or not they lead back to the family operation. Today...

The story of the John Deere Classic isn't one of one-percent players. It's a story of local enthusiasm, and of giving back. Join us as we speak with Mara Downing, Vice President, Global Brand Management and Corporate Communications, Deere & Company, about this unique tournament and its impact on the Quad Cities and the golf community.  On Life & Land is produced for John Deere by Bader Rutter and...

California's Sonoma County prides itself on being a center of excellence for sustainable grape production; ninety-nine percent of of Sonoma County's vineyard acreage is third-party certified sustainable. In addition, Sonoma County has established itself as a proving ground for advanced equipment technologies and cultural practices, many of which promise to reduce inputs, reduce labor requirements,...

You probably know Rob Wolfe as co-host of the popular series American Pickers , but he's much more than a TV personality. Rob has spent a lifetime finding and collecting antique cars and motorcycles, along with other bits of Americana; Rob is also deeply familiar with the history of Davenport, Iowa, and the larger Quad Cities Area. In this episode, Rob talks to us about his love of antiques, and a...