On Becoming

A founding CMO is not just a CMO who joins earlier. It's a different operating system. A CMO joins when the company is found. There's a brand, a team, a budget, a playbook. Channels that work. A story the market already believes. Their job is to scale what's there. A founding CMO joins before any of that exists — and that's exactly where Victoria Allers Wismer enters the picture. A founder's visio...

What a pleasure sitting down with Ida Tin — the woman who literally coined the term Femtech. She grew up on motorcycles. One year old, sitting in front of her mother, crossing South America, Africa, the former Soviet Union. By the time she was an adult she was leading tours through Mongolia, Cuba, and Vietnam — and writing a book about the inner and outer journey. Then she built Clue. 10 million a...

Leadership is about understanding that you don’t have to know it all — but you do have to be willing to learn and grow. In this episode of On Becoming film , I sit down with Manuela Hjelseth to explore her journey from Italy to Sweden and then Norway. We discuss how curiosity and courage have shaped her leadership style and personal growth. Manuela shares insights on embracing unfamiliar cultures...

This conversation goes beneath the pitch — the trust, the silence, the unwritten rules — and into the real texture of building a life in Norway as an outsider. We explore what immigration reveals about identity, what Norwegian society asks of you before it lets you in, and why the gap between the promise and the reality is where the most honest stories live. Plus: what entrepreneurship looks like...