Air Marketing

ON AIR: With Owen & Josh

Business EN ↓ 99 episodes

Honest Conversations About Driving Sales and Scaling Revenue. The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue. Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—no...

Be sure to visit the podcast's website and support the creator: www.air-marketing.co.uk

Author

Air Marketing

Category

Business

Podcast website

www.air-marketing.co.uk

Latest episode

May 23, 2025

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Episodes

Episode 77: Shaun Doherty - Owner, the555club 05.04.2023

Our 77th guest is Shaun Doherty , Owner of the555club . Owen and Shaun discuss making space for clarity of thought, alleviating stress and being intentionally grateful; and how these things can elevate our lives both professionally and personally. Including: – Tools and techniques for managing stress, mental health and wellbeing – Living with stress and why it can be a good thing – the555club : Br...

Episode 76: Dale Dupree – Founder & CSO, The Sales Rebellion 03.03.2023

Our 76th guest is Dale Dupree , Founder & CSO of The Sales Rebellion . Owen and Dale discuss how to ‘sell more and suck less’. Including: – An introduction to Dale and The Sales Rebellion – How to stand out as an SDR in a crowded market – The ideal traits and skills of a high performing SDR – Advice for dealing with rejection, failure and lack of confidence – Most common things that sales reps...

Episode 73: James Shakespeare – Founder, Evosite 09.02.2023

Our 73rd guest is James Shakespeare , Founder at Evosite. James and Owen discuss the various growth stages along the journey of growing a small business (SME). Including: – Key challenges along the journey of growing a small business – When does your business outgrow your first 5-10 hires? – Intentional desire and ambition to grow, and how that mindset can change over time – Focusing on sales and...

Episode 74: Alastair Banks – Co-Founder, Optix Solutions 09.02.2023

Our 74th guest is Alastair Banks , Co-Founder at Optix Solutions . Alastair and Owen discuss personal brand – how any salesperson trying to drive new business can build a personal brand and use it to their advantage. Including: – An introduction to Alastair and Optix Solutions – Why would an SDR/Account Executive/Head of Sales/Founder spend time building a personal brand, when they could be out se...

Episode 75: Julia Nimchinski & Justin Michael – Co-Founders, HYPCCCYCL 09.02.2023

Our 75th guests are Julia Nimchinski (Co-Founder & CEO at HYPCCCYCL ) and Justin Michael (Co-Founder at HYPCCCYCL ). They discuss alignment of sales and marketing teams; the role of salespeople as marketers and vice versa; and how today’s business world can benefit from customer-centric virtual events. Including: – How to truly align your sales and marketing teams – The role of salespeople as...

Episode 72: Kate King – Head of Recruitment, Seed Talent 16.11.2022

Our 72nd guest is Kate King , Head of Recruitment at Seed Talent . Kate and Owen discuss the world of SDR recruitment, as it looks now. Including: – Who is Kate and who are Seed Talent ? – The current state of SDR recruitment and how it’s changed in the last 12 months – What does it look like heading into 2023? – What’s working and what isn’t for organisations growing out their SDR functions – The...

Episode 71: Adam Weekes – Sales Lead, EMEA, Bigtincan 09.11.2022

Our 71st guest is Adam Weekes , Sales Lead for EMEA at Bigtincan . Adam and Owen discuss prospecting via email. Including: – The do’s and don’ts when prospecting via email – The current trends around sales enablement – How salespeople are using data to make decisions at a strategic management level vs rep level – Where Adam has seen the most success with email prospecting in 2022 – Adam’s top-secr...

Episode 70: John Richardson - Founder & CEO, ExP 26.10.2022

Our 70th guest is John Richardson , Founder & CEO at ExP . John and Owen discuss all things coaching for SDRs. Including: – What is coaching and why should managers be doing it? – The differences between training and coaching an SDR – How to coach effectively and productively – How to guarantee training sessions are not wasted – How does external coaching work? – How SDR managers’ roles have e...

Episode 69: Robert Smart – Enterprise Account Executive, Haiilo 20.10.2022

Our 69th guest is Robert Smart , Enterprise Account Executive at Haiilo . Owen and Robert have an interesting discussion about Ideal Customer Profile (ICP). Including: – The definition and purpose of an ICP – What elements define and document your ICP – A new concept: Acceptable Client Profile (ACP) – The downfalls of a scatter-gun prospecting approach – How your prospecting time could be better s...

Episode 68: Jack Shepherd – Co-Founder, The Social Shepherd 13.10.2022

Our 68th guest is Jack Shepherd , Co-Founder at The Social Shepherd .  Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’. Including: – Definition of the terms ‘Demand Capture’ and ‘Demand Creation’ – The main differences between the two tactics – When you should focus on one over the other, and when to leverage both – Difference in quality of opportunities and...

Episode 67: Omri Chosnek – Regional Sales Director, Salesforce 05.10.2022

Our 67th guest is Omri Chosnek – Regional Sales Director at Salesforce . Owen and Omri have an “all about sales” discussion… Covering: – Salesforce’s strategy for Demand Generation – The biggest challenges for sales leaders in today’s economy – Managing a multigenerational and multicultural workforce – Dealing with buyer hesitation and delayed decisions in the sales process – Big changes that have...

Episode 65: Nicki Paterson – Chief Growth Officer, Solutions Driven 21.09.2022

Our 65th guest is Nicki Paterson , Chief Growth Officer of Solutions Driven . Owen and Nicki discuss the importance of a growth plan in a business. Including: - What a growth plan is  - The importance of being informed by data and the important metrics when it comes to growth  - Nicki’s take on demand vs headcount growth

Episode 66: Hannah Ajikawo – Practice Lead at Skaled Consulting & LinkedIn Top Voice in Sales 2021 21.09.2022

Our 66th guest is Hannah Ajikawo – LinkedIn Top Voice in Sales 2021 , Practice Lead for EMEA at Skaled Consulting and Director of Global Partnerships at Sistas In Sales .   Owen and Hannah discuss the sales process, with a particular focus on the discovery phase. Including: – What the discovery phase is and how it should be approached – Common mistakes sales organisations make during discovery – W...

Episode 64: Charles Smee - Founder & CEO, Transaction Focus 26.08.2022

Our 64th guest is Charles Smee , Founder & CEO of Transaction Focus . Owen and Charles discuss best practices for expanding your business into international markets and territories. Including: – Most common reasons for companies choosing to explore new territories  – Misconceptions around moving into international markets – Frequent mistakes made by leaders when breaking into new markets – Ada...

Episode 63: Chris Loveridge - Regional Sales Manager, EMEA, BigPanda 18.08.2022

Our 63rd guest is Chris Loveridge , Regional Sales Manager for EMEA at BigPanda , previously Account Director at SAP Customer Experience . Owen and Chris discuss leveraging the team around you through a sales process and managing the politics within enterprise. Including: – What are you typically doing and who are you working with through an enterprise sales process? – Who is accountable for the e...

Episode 62: Kevin Dixon - Founder, Boxxstep 10.08.2022

Introducing our 62nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards . Our 62nd guest is Kevin Dixon , Founder of Boxxstep . Owen and Kevin discuss a brand new topic: Buyer Enablement. Including: – What does it mean, where has it come from and why are we talking about it? – No-decision o...

Episode 61: Conrad Ford – Chief Product & Strategy Officer, Allica Bank 28.07.2022

Our 61st guest is Conrad Ford , Chief Product & Strategy Officer at Allica Bank . Owen and Conrad discuss selling into SMEs – the differences; the challenges; what works and what doesn’t. Including: – Why is it important to sell in a different way to SMEs? – How SMEs are misunderstood and underrepresented in society – The dos and don’ts of selling to SMEs – Commons mistakes Conrad has made or...

Episode 59: Will Holden - Co-Founder, Vidu 20.07.2022

Our 59th guest is Will Holden , Co-Founder at Vidu . Owen and Will discuss how to use Gifs, memes, and all forms of creative media effectively in your sales process and outreach. Including: – The definitions of memes and Gifs – How creative media works and when you should be using it – Examples of creative media that has worked and not worked well – The personas that work well with creative media...

Episode 60: Mark Ackers - Sales Director, Allego 20.07.2022

Our 60th guest is Mark Ackers , Sales Director at Allego . Owen and Mark discuss why SDRs often fail to become effective AEs. Including: – Mark’s journey from SDR to AE and how failure contributed to his success – The difference between a high performing SDR and an AE – The top reasons SDRs fail to become good AEs – The danger of promoting an SDR too early – The things Managers can do to help thei...

Episode 57: Anup Khera - VP & GM International, Attentive 20.07.2022

Our 57th guest is Anup Khera , VP & GM International at Attentive . Owen and Anup discuss the dos and don’ts of scaling an organisation internationally. Including: – The importance of spending time getting to know the team and understanding the business – The importance of hiring when building a go-to-market strategy – The things Anup would definitely replicate and the mistakes he would avoid...

Episode 58: Tim Hughes – Co-Founder & CEO, DLA Ignite 20.07.2022

Our 58th guest is Tim Hughes , Co-Founder and CEO at DLA Ignite . Owen and Tim discuss social selling and digital transformation in sales. Including: – Tim’s take on digital transformation in sales – What is “life content” and why you should be posting it on LinkedIn – The biggest social selling trends in 2022 – Why being yourself is the most important thing when it comes to social selling success...

Episode 56: Tom Bianchi – VP of Marketing for EMEA, Acquia 15.06.2022

Our 56th guest is Tom Bianchi , VP of Marketing for EMEA at Acquia . Owen and Tom discuss the difference between creating demand and capturing demand. Including: – At what stage in your business journey would you use each of these strategies? – Does every organisation go through the same process and journey? – What types of things should a company be doing in the early stages i.e. ‘creating demand...

Episode 55: James Isilay - CEO, Cognism 01.06.2022

Our 55th guest is James Isilay , CEO of Cognism . Owen and James have an inspiring conversation around Cognism’s start-up journey, since being founded in 2015, to becoming one of the fastest growing SaaS companies in the world. Including: – Lessons learned from Cognism’s start-up journey, since being founded in 2015 – How having an experienced mentor from the get-go can keep your start-up alive –...

Episode 54: Tom Lavery - Founder & CEO, Jiminny 31.05.2022

Our 54th guest is Tom Lavery , Founder & CEO at Jiminny . Owen and Tom discuss the learnings that come from the first five years of a start-up business. Including: – What does it feel like to be a founder in the early days of a start-up? – Why do so many startups fail? – What Jiminny got right and what Tom would do differently if he were starting out again – Is there a snowball effect once you...

Episode 53: Mike Hann – EVP of Revenue, fabric 19.05.2022

Our 53rd guest is Mike Hann , EVP of Revenue at fabric . Owen and Mike discuss the notion of sales leaders adapting to business expansion, by moving away from first line management, towards a more strategic approach, in pursuit of revenue growth. Including: – Introduction to Mike and the story of fabric – What effecting revenue looks like in the early days of a start-up, and how that adapts and ch...

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