Air Marketing

ON AIR: With Owen & Josh

Business EN ↓ 99 episodes

Honest Conversations About Driving Sales and Scaling Revenue. The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue. Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—no...

Be sure to visit the podcast's website and support the creator: www.air-marketing.co.uk

Author

Air Marketing

Episodes

S2, Ep. 2 | The Resilient Seller: Lessons Beyond the Sales Floor (with Dan Brown) | ON AIR With O & J 23.05.2025 46:10

Introducing our 2nd episode of ON AIR: With Owen & Josh - the podcast where two founders who've done their time in the sales trenches share refreshingly honest insights on what genuinely moves the needle when scaling revenue. Meet Your Hosts: Owen Richards and Josh Smith Owen Richards hails from Kent and began his sales career at Forrest Marketing Group (now Forrest Contact) in Sydney. Af...

S2, Ep. 1 | Honest Conversations: Professionalising Sales in SMBs (with Adam Philpott) 22.04.2025 42:09

Introducing episode 1 of the new season of ON AIR: With Owen & Josh – the podcast where two founders who’ve done their time in the sales trenches share refreshingly honest insights on what genuinely moves the needle when scaling revenue. Meet Your Hosts: Owen Richards and Josh Smith Owen Richards hails from Kent and began his sales career at Forrest Marketing Group (now Forrest Contact) in Syd...

S1, Ep. 100 | Honest Conversations: The UK Budget’s Impact on Business Owners 15.11.2024 33:58

Introducing our 100th(!) episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen...

S1, Ep. 99 | Honest Conversations: Do You Need a Personal Brand to Succeed? 25.10.2024 31:10

Introducing our 99th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 98 | Honest Conversations: AI in Business 16.10.2024 32:48

Introducing our 98th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 97 | Honest Conversations: Morals of Marketing 04.10.2024 30:45

Introducing our 97th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 96 | Honest Conversations: Navigating Business Partnerships 25.09.2024 43:17

Introducing our 96th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 95 | Honest Conversations: Launching Career Habit Pro 30.08.2024 39:14

Introducing our 95th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 94 | Honest Conversations: Naughty or Nice? The True Path to Leadership Success 23.08.2024 40:45

Introducing our 94th episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 93 | Honest Conversations: Taking Time Off as a Founder 14.08.2024 39:10

Introducing our 93rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 92 | Honest Conversations: The Highs and Lows of Running A Business (with Will Koning) 01.08.2024 51:30

Introducing our 92nd episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 91 | Honest Conversations: Essential Skills to Become a Networking Powerhouse (with Chris Bentley) 24.07.2024 49:46

Introducing our 91st episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 90 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 18.07.2024 42:32

Introducing our 90th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 89 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 10.07.2024 43:15

Introducing our 89th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 88 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 03.07.2024 41:47

Introducing our 88th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 87 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 26.06.2024 39:45

Introducing our 87th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 86 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 19.06.2024 40:39

Introducing our 86th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 85 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 12.06.2024 41:02

Introducing our 85th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 84 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 05.06.2024 41:19

Introducing our 84th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 83 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 29.05.2024 37:19

Introducing our 83rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards , and his new co-host, Neil Finnie . Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen retu...

S1, Ep. 82 | Honest Conversations: The Real Truths About Starting and Scaling Your Own Business 23.05.2024 58:29

We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversations: The Real Truths About Starting and Scaling Your Own Business" aims to mesh the immediacy of real-world events with timeless business wisdom. This new style is not just a change; it’s...

Episode 81: Andy McCreadie – MD, Sandler South West 12.07.2023 39:08

Our 81st guest is Andy McCreadie , Managing Director at Sandler South West . Owen and Andy discuss the challenges that sales teams face as they grow. Including: – Why do salespeople fail? – What mistakes are sales leaders making in the current environment? – The do’s and don’ts of growing out a sales team – The crucial shift shift every salesperson must make to start seeing results – What sales l...

Episode 80: Arden Styles - CCO, CEGEN Environmental Group 03.07.2023 34:11

Our 80th guest is Arden Styles , CCO at CEGEN Environmental Group . Owen and Arden have a discussion around discovering the true essence of a brand. Including: – What ‘brand essence’ means and why it’s important – Real life examples of brand essence – How brand essence can represent much more than the product you are selling – How brand essence works in a B2B environment – Increasing the degree of...

Episode 78: David Allison - Founder, The Valuegraphics Project 03.05.2023 47:28

Our 78th guest is David Allison , Founder of The Valuegraphics Project . Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively. Including: – The difference between demographics and valuegraphics – How to use valuegraphics effectively – The concept of humans being values-driven – 3 key questions...

Episode 79: Adam Graham - Managing Director, Gray Matters 03.05.2023 35:05

Our 79th guest is Adam Graham , Managing Director at Gray Matters and Founder of BD Matters . Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it. Including: – Most common factors behind sales underperformance – The ideal mindset and culture of a leadership team – Common mistakes vs quick wins of positioning and branding –...