Omniadigital's Podcast

 This episode explores one of the most quietly fascinating stories in European business. Stefano Corradino from Sella joins Lucy to trace a journey that began in the 1500s with wool and wine merchants and evolved into one of Europe’s most active innovation ecosystems. 

 This episode explores what Wellbeing People have been doing in this space for the last 20 years. MD, Ben McGannan shares the realities he sees every day, the long-standing partnership they have with The Rainy Day Trust, and the wellbeing app we’re creating together to make support more personal, accessible and human. 

Lucy Lynch speaks with Natasha Richards, founder of Mind Over Metrics, about how poor data culture quietly erodes delivery confidence, weakens operational resilience, drives talent loss, reduces quality of output and makes sustainable performance almost impossible. 

Most organisations start transformation in the wrong place. They buy platforms, reorganise teams and jump straight into delivery without understanding their products, processes or data. In this episode, Lucy Lynch sits down with Brian Smith, a PLM specialist with decades of experience across aerospace, defence, automotive and electronics, to explore why Product Lifecycle Management is the foundati...

This episode explores how technology, when used with intention, can transform wellbeing across an entire industry. Through a partnership between Rainy Day Trust, Wellbeing People and OMNIADIGITAL, a new wellbeing app is helping organisations reach people earlier, build healthier habits and create cultural change from the inside out. 

In this episode Nicola Askham shares stories from the field, practical examples and the moments where governance stops being a compliance hammer and starts becoming a source of confidence, trust and better decisions. This is a warm, insightful conversation about people, culture and the quiet power of getting data right. 

 This episode is for anyone who did not follow the traditional path into technology. I sit down with Simon Hayter to explore what happens when creativity, curiosity and lived experience collide with the world of data and digital transformation. 

Former Data protection expert from the Labour Party, James Robson explains why charities face unique compliance challenges and how to fix them. We cover consent myths, AI risks, emotional labour and the practical steps organisations can take to build trust and stay compliant.

This episode dives into the real work behind building a data strategy that actually changes behaviour inside a local authority. Lucy Lynch speaks with Simone Thomas, Data Insights Lead at Cheshire West and Chester Council, about the council’s transformation journey.

 In this episode, Lucy Lynch speaks with Aju Alexander, CEO of The Data Company, about the real foundations of transformation. 

This episode is a deep dive into the world of enterprise integration with Bejoy Thomas , founder of NJC Labs , a Salesforce Summit Partner and global Innovation Award winner. You explore Bejoy’s 20‑year journey from writing “handwritten code to connect systems” to leading a 100‑person integration consultancy operating across the UK, US, Australia and India. 

When your data is misaligned, incomplete, or irrelevant, your questions lead you in circles. When you measure the right things, your questions get smarter, your decisions get clearer, and your outcomes get better.  In this episode, Lucy Lynch sits down with Bobby Banerjee , founder of The Hapi Test , to explore how recruitment can be transformed when we stop relying on gut feel and start measuring...

In this episode I chat with Matt Small about how OMNIADIGITAL has grown internally and externally. 

Lucy Lynch speaks with Marion Marincat, founder of Sownd Affects, about the data, neuroscience and lived experience behind audio‑inclusive design. Together they reveal why noise is more than an annoyance and how rethinking acoustics can transform wellbeing, productivity and inclusion in the spaces we use every day.

Lucy Lynch speaks with Emma Corbett , a long‑time voice for people‑centred data governance and Omniadigitals newest Associate. Together they unpack why governance is still misunderstood, how organisations can move from policing to empowering, and why psychological safety is the foundation for any meaningful data change.

In this episode Chief of Staff Lucy Lynch interviews Ruth Clarke , Managing Partner at Six Agency , to explore how storytelling accelerates organisational change. They discuss why leaders must act as sense‑makers , how to turn data into meaningful narrative, and the role of clarity, communication and culture in successful transformation.  This episode covers: storytelling in leadership data‑driven...

At Omniadigital, we talk a lot about the invisible forces that shape how organisations work, the behaviours, the processes, the assumptions. Susan Walsh tackles the same problem from a different angle: the messy data that quietly drives bad decisions. Together, we’re exploring what happens when you fix the foundations. We are super excited to have The Classification Guru be part of our business pr...

Rebel Hive co‑founder Becks Herbert joins Lucy Lynch for a powerful conversation about positive disruption, purpose‑driven systems, and what really happens when teams work hard but not in the same direction. Becks shares the formative experiences that shaped her approach to service design, why friction isn’t the enemy, and how organisations can build the psychological safety and muscle needed to n...

In this episode, Lucy Lynch sits down with Katy Goobler co‑founder of Rebel Hive, to explore why the future of work demands a different approach, and how organisations can thrive when people, purpose and process are truly connected. Katy shares her journey through senior roles in data, analytics and education, the origins of Rebel Hive, and the powerful partnership she’s built with co‑founder Beck...

Transformation is an inside job, it's primarily about people and process. In this episode of the Omniadigital Podcast , Lucy Lynch sits down with Dr Heather Wade, a seasoned data and analytics leader with 20 years of experience. Heather shares insights on why successful transformation isn’t just about technology; it’s about people, culture, and trust. They explore the critical role of data go...

In this episode, Lucy Lynch sits down with Robin Miller, co‑founder of 8GG, to unpack what practical data governance really looks like. Forget tick‑box compliance, Robin explains how organisations can align governance with business strategy, build trust in their data, and prepare responsibly for AI and advanced analytics. They explore why data quality problems often stem from culture rather than t...

 In this episode of the Omniadigital Podcast, Lucy Lynch sits down with data leader Tina Salvage to explore her journey from a childhood dream of forensic archaeology to a career spent excavating insights within complex organisations.  Tina shares how she navigated banking, digital transformation, and global data governance; and why soft skills, clear communication, and understanding the business...

In this episode, Lucy Lynch is joined by Samir Sharma, Founder of Datazuum, to unpack why so many data and AI initiatives fail to deliver real business value. Samir shares his back story from a pivotal moment early in his career when a CEO asked the simple but powerful question, “What am I going to get from this?”   - to building a consultancy focused on outcomes, not technology for technology’s s...

In this opening episode of The Omniadigital Podcast , host Lucy Lynch sits down with Omniadigital’s founder, Matthew Small, to explore why the company was created and what problem it is designed to solve. The conversation goes beyond origin stories to examine the growing gap between digital ambition and real business value. Drawing on experience across data, analytics, technology, and transformati...

Many technical leaders are promoted for being brilliant problem solvers, then are quietly left to figure out people leadership on their own. The result is familiar: overwhelm, reactivity, late-night replaying of meetings and a constant fear of being “found out”. In this episode of the Omnidigital Podcast, Lucy sits down with leadership coach and former NatWest data director Alex Patience to explor...