Mark LaCour and Matt Bertram

Oil and Gas Sales and Marketing Podcast

Business EN ↓ 94 episodes

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.

Author

Mark LaCour and Matt Bertram

Episodes

How to be an Effective One Person Marketing Team – Ep 18 19.07.2023

While Matt is on vacation, Mark and Jordan talk through the steps necessary to make you a successful one-person marketing team. Plus, a team Apple endorsement and Jordan’s chatGPT blunder. Jordan Yates Her OGGN podcast Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode […]

Developing a Shared Vision for Your Sales and Marketing Team – Ep 17 27.06.2023

Mark and Matt discuss how to develop and implement a shared vision to bring your marketing and sales teams together. Plus learn how Mark learned to sandbag deals after being placed on a PIP. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is […]

A Day in the CRO Life and Matt’s Grumbling Pays Off – Ep 16 20.06.2023

This week Mark and Matt interview Jeremiah Woodford, the CRO of IFS and discuss strategy, managing a sales team, working with marketing and one good piece of advice. Plus, Matt gets his own ring presenter. Jeremiah Woodford https://www.linkedin.com/in/jeremiahwoodford/ IFS https://www.ifs.com/ Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR [&#8230...

How to Sell and Win Against Bigger Competitors – Ep 15 06.06.2023

This week Mark and Matt explain how to compete and win against with much bigger competitors, and how MMA strategy plays a crucial role in scoring those big contracts. Product Reviewed AMERTEER Bluetooth Wireless Presenter, Presentation Clicker, Finger Ring Remote, Rechargeable https://a.co/d/6sSo4BJ Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN […]

The Sales Funnel and How it Relates to Marketing Strategy – Ep 14 30.05.2023

Learn what a sales funnel is, how and where marketing can help you move from prospect to customer, and get a few thousand dollars’ worth of free consulting from Mark and Matt. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible […]

The Fundamentals. How to Add New Logo’s and Customers – Ep 13 23.05.2023

In this episode, Mark and Matt talk through everything from dream clients to how to prospect when wanting to add new logos and customers to your book of business. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying […]

Live from OTC – Conferences and Business Development – Ep 12 09.05.2023

This week Mark chats with Michael and Nikolai about their conference strategy, tips on being a professional salesperson and they somehow turn Rigers Marketing Director, Dasha into a drinking game. Guests Michael Maltsev, MBA CEO at RigER Nikolai Korniyuk, MPA Chief Business Development Officer at RigER Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN […]

The role of customer relationships in both marketing and sales – Ep 11 02.05.2023

Mark and Matt go deep into the importance of customer relationships, what they are, why they are important and how to build them. Plus, Mark learns not to use the word affiliate with Matt! Connect with us on LinkedIn or your social channel of choice https://www.linkedin.com/in/oil-and-gas-expert-speaker/ https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ Tweets...

Strategies for Lead Generation – Ep 10 25.04.2023

Mark and Matt talk about how to generate leads for sales including trading leads at conferences, utilizing the speaking circuit and how to cold call (but not on the telephone). OGGN Industry Mixer Thur April 27: eventbrite.com Video of Matt on API Livestream: YouTube.com Connect with us on LinkedIn or your social channel of choice: […]

Effective content marketing strategies and how they can support sales efforts – Ep 9 20.04.2023

Matt and Mark start with how to use content marketing to sell podcasts and somehow finish by selling pipe in the oilfield. Plus, a really bad LinkedIn fail. This episode is made possible by RigER Enjoying the show? Leave us a review here! Next OGGN Mixer April 27 https://www.eventbrite.com/e/oil-and-gas-global-network-oggn-industry-april-mixer-tickets-595099708247?aff=odeimcmailchimp&mc_cid=73...

Champions. How to find them and why you need them – Ep 8 11.04.2023

Mark and Matt discuss why you need a champion in a deal, how to identify and educate them and make sure they prefer working with you over the competition. Connect with us on LinkedIn or your social channel of choice https://www.linkedin.com/in/oil-and-gas-expert-speaker/ https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https:/...

Referrals. Why, How and When? – Ep 7 21.03.2023

Mark and Matt discuss how to build a referral machine to drive easy sales, the Bahamas and double thumbs up for OneWorld 65. Product Reviewed OneWorld 65 Connect with us https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/compan...

Oil and Gas Sales Basics. Not just for Newbies – Ep 6 07.03.2023

Mark and Matt discuss sales 101 tips and how marketing can amplify their effectiveness. https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital....

API, SEO and Thought Leadership – Ep 5 28.02.2023

Mark and Matt discuss the recent marketing panel on how to drive sales, that took place at the API luncheon in Houston. Plus, how being seen as a thought leader has your prospects paying for you to meet with them. Link to API marketing luncheon we discussed: https://www.youtube.com/watch?v=c6kfTl_6hA0 Connect with us on LinkedIn or your […]

Educating your buyers and reaching the decision-making team – Ep 4 21.02.2023

Mark and Matt talk NAPE, espresso, CAPEX vs OPEX budget, buyers journey and our first product review. Connect with us on LinkedIn or your social channel of choice https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdi...

Bringing Sales Out of the Playing Golf Era – Ep 3 31.01.2023

Why does the oil and gas industry need to modernize its sales process and tools. https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com Thi...

Let’s get Marketing out of 1995 – Ep 2 31.01.2023

Why does the oil and gas industry need to modernize its marketing. And what results would be expected? https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://...

Sales and Marketing Should be Joined at the Hip – Ep 1 31.01.2023

Why sales and marketing should work together, and not be separate organizations. https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com Thi...

Coming Soon: the Oil and Gas Sales and Marketing Podcast 06.01.2023 0:31

Mark LaCour and Matt Bertram bring you go-to-market goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry. — More from OGGN …PodcastsLinkedIn GroupLinkedIn Company PageGet notified about industry events