Oil and Gas Sales and Marketing Podcast

Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ Ian Ordhttps://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/...

Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and how to be persistent without being aggravating. And they can’t help it, but they go […]

Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss how the views and perception around oil and gas is changing both in the EU and the US, the importance of staying true to who you are, and how unexpectedly the renewable industry needs help with their messaging. Plus, Matt tries […]

Best practices on running demos at your trade show booth. What to do, what not to do and how to follow up. Plus, how to attract engineers to your booth AND we are now looking for a new sponsor for this podcast! Recorded live at: https://napeexpo.com/summit Thank You to https://www.tgs.com/ or sponsoring our podcast pavilion! Brought to you […]

A bunch of actionable tips and techniques to make sure you achieve your goals in sales and marketing for 2024. Plus learn who Marks dream client is, which OGGN podcast is selling the most merch and how to make sure your competitors are not really competitors. Brought to you on OGGN, the largest and most listened-to […]

Learn the power of storytelling for both sales and marketing, the difference between storytelling and content marketing, the hero’s journey and why Mark waters up sometimes when watching TV. Matt’s books mentioned: https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7 Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. S...

Mark and Matt are joined by Warren, host of the Oil and Gas Pitch Podcast and they discuss what to do (and what not to do) when you secure that first important prospect meeting. Plus learn what Gelotophobia is and how to get a free coaching session. Brought to you on OGGN, the largest and most […]

Warm thoughts and good cheer from your favorite bunch of oil and energy podcast hosts. *** Watch the VIDEO here *** Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter &#12...

Mark and Matt are joined by Sarah Downs from Doqaru and discuss improving sales processes, how to recruit salespeople effectively and using data and insight to close more sales. Plus, why was Mark on the big screen in Aberdeen during the beginning of Covid pandemic. https://www.linkedin.com/in/sarahdowns-doqaru/ Wondering what will happen next year? Check out our […]

Mark and Matt are joined by Bella from Midnight Marketing and discuss the connection between DE&I and Victoria’s Secret losing its core buyers, how that relates to the Oil and Gas industry and why Bella brought an alien on a plane. Bella Kelada-Khalil on LinkedIn Brought to you on OGGN, the largest and most listened-to podcast […]

Mark and Matt fight some bandwidth issues, but the conversation with Cohen is pure gold around using marketing’s triple win to benefit yourself, your clients, and another company who shares your same audience. Cohen’s LinkedInhttps://www.linkedin.com/in/cohen-mchale-fleming/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network fo...

Matt and Mark discuss email automation and how it can help generate sales, best practices, common tools and most importantly, what not to do! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook &#1...

Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP. This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil […]

Mark and Matt learn a ton about cold calling to generate business, from the master himself Michael Pedone. Learn the process, tactics, and metrics that work in today’s social selling world. Plus, what to look for when hiring inside salespeople. Guest Michael Pedone Founder/CEO Online Sales Training Programs https://www.linkedin.com/in/michaelpedone/ This episode is made possible by RigER [&#...

Mark and Matt discuss driving sales by ranking organically for searches in Google, websites, long tail key phrases and how you can take business away from your competitors! This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | […]

Matt teaches Mark the difference between analytics and listening tools, learn which prospects are coming to your website, understand what your competitors are doing better than you, generate very warm leads, and Mark surprises Matt with a LinkedIn tip of the week. Sign Up Get the inside scoop on your favorite podcasters, behind the scenes, […]

Mark and Matt discuss how to promote your local brick-and-mortar business, what you can do to generate more sales and how to use marketing to drive people into your store. Plus, for the first time ever we saved a marriage while eating barbecue. Restaurant mentioned: Roegels Barbecue Katy Fwy https://katyfreeway.roegelsbarbe cue.com This episode is made […]

Mark and Matt expose the truth about CRM systems and how most are not valuable to the frontline sales people. They also discuss best practices, processes and techniques to make your CRM your second-best friend. This episode is made possible by RigER Get the inside scoop on your favorite podcasters, behind the scenes, industry insights […]

Join Mark and Matt as they learn from Greg Crabtree the proper way to set up sales compensation plans, that revenue is not important, but margins are and what happens to sales people when their bellies are full.  This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour […]

Mark and Matt discuss what account based selling (ABS) is, and what are the benefits? Plus, how to properly implement this technique and why Matt is sad that he no longer will get free gadgets. This episode is made possible by RigER Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | […]

Mark and Matt discuss the benefits of becoming a thought leader, how to get there, and giving away valuable stuff for free. This episode is made possible by RigER Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on […]

Mark and Matt talk with Chris Kapp and discuss how selling engineered products to the Oil and Gas industry is different than other B2B sales, the relationship between the sales process and business strategy, and how you’re probably wasting both your time and money by hiring an external consultant. With a special guest for the […]

Mark and Matt talk through the process of finding, hiring and training a virtual assistant, to free up your time to do more impactful work. Learn what you should be paying and how to keep from being ripped off. Plus coming soon, a product review for those that have an Apple Watch. Mark LaCour Matt […]

Mark and Matt interview Bill Morrison, one of the best sales coaches in the world according to Mark. But they do get a little sidetracked with personas, the definition of marketing in 2023 and driving revenue.  Get in touch with Bill  https://www.linkedin.com/in/william-morrisonswitzerland/  https://www.emea.sandler.com/requestinfo  Link to free ebook “Coaching: A sales leader’s guide”  WP Sales C...

Mark and Matt talk through what it takes to level up your work from home game. Plus, a surprising but extremely good product review.  Product Review  Auxiwa Clip on Selfie Ring Light [Rechargeable Battery] with 36 LED for Smart Phone Camera Round Shape, White  Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN […]