Office Talk Australia, Marketing for Architecture

Chris Barnes is the Director of Field Office Architecture, a 7-person architecture practice based in Melbourne. In this episode, Chris and I spoke about: A new approach the studio is taking to 3d visualisation that allows them to showcase their unbuilt design ideas, and as well as capitalise on the projects they have coming up in the pipeline. The networking habit and “champions list” strategy Chr...

Chris Gilbert is a director at Archier, an 11-person architecture practice with offices in Melbourne and Hobart. Archier are best known for their award winning residential projects such as View House, Corner House and Sawmill House. Outside of their main design services, the studio is also busy selling their own range of lighting products, will soon be offering a selection of pre-fabricated home d...

Graham Charbonneau is a founding director at studio gram, a 9-person architecture and interiors practice based in Adelaide, South Australia. studio gram are best known for their nationally recognised hospitality work, almost half of which is located outside South Australia. In this episode, Graham and I spoke about: The pros and cons of hospitality from a marketing and communications standpoint. H...

William Smart is the founder and creative director of Smart Design Studio, a 40-person practice based in Sydney. In this episode, we discussed: The challenges that William and the team faced as the practice grew, and why William found hiring a skilled general manager early in the journey was key to their success. How William was able to win his first multi-residential projects, and William shared...

Amanda is an experienced journalist and was the editor in chief of Building Design from 2006 to 2013. After BD, Amanda launched Archiboo, and events and content platform focused on inspiring architects to engage with the public in a richer way through their digital channels. Amanda has run the Archiboo awards every year since 2016, which now has 13 different categories such as best use of social m...

David Welsh is a director of Sydney-based practice Welsh + Major, who are known for their creative and rigorous approach to public, residential and commercial projects. David is also a prolific architectural writer, with his words appearing in the top architectural magazines on a regular basis. In this episode, we discussed: How the studio was able to win their first public projects in the early y...

Mat Barnes is the director of CAN, a young UK-based practice whose unique and expressive projects have seen the studio awarded the RIBA Rising Star Award in 2021, and the RIBA London Award for the Mountain View house in 2022. In this episode, we discussed: The benefits of raising your profile within the industry as a springboard to working on bigger public project teams. Why Mat looks outside of a...

Amos Goldreich is the director of Amos Goldreich Architecture, a residential practice based in London. In this episode, we discussed: The guerrilla marketing tactics that have helped Amos to convert great projects, including a setting up stall at his local farmer’s market, joining mums and dads groups on Facebook, and setting up an online consultation model that had over 100 bookings during the CO...

Jared Kettle and Jacob Williams are from Cheer Squad Film Co, a video production company who many of you will know for their work with The Local Project YouTube channel, having shot popular project features with John Wardle Architects, YSG, Flack Studio, Room11 and many more. In this episode, we discussed: The advantages of interview based film as a way to tell captivating architectural stories, a...

Rion Willard is the host of the Business of Architecture UK Podcast, where he interviews successful UK-based architects on the secrets for running a profitable and impactful architecture practice. In this episode, we discussed: Why it’s essential to develop a positive mindset around marketing and sales, and why viewing marketing as an extension of your design process will help you to enjoy it more...

Jennifer McMaster is from TRIAS, a 7-person studio in Sydney known for their solid, simple and beautiful residential architecture. In this episode, we discussed: How TRIAS have seen strong demand in the residential market for stripped-back, sustainable architecture, and how it’s helped the studio to stand out from their peers. Why Instagram has become a bit less important for TRIAS than it used to...

Glen Chamberlain and Pom Kimber are from Chamberlain Architects, a high-end residential practice based in Melbourne. In this episode, we discussed: The importance of working with the best photographers, stylists, visualisation artists and copywriters, and why they believe investing significantly to create compelling project content is worth the cost. How Instagram has been integral to the studio’s...

Amelia Borg and Nicholas Braun are founders at SIBLING Architecture, an 18-person studio with offices in Melbourne and Sydney. In this episode, we discussed: How self-initiated research projects have helped SIBLING to sharpen their design process, improve their visibility, and differentiate themselves from other architects. Why having a mix of small and big projects helps the practice to reach a b...

Yasmine Ghoniem is the Director of YSG, a Sydney based studio known for their gutsy and adventurous interiors. In this episode, Yasmine and I discussed: The marketing decisions that have helped YSG become one of Australia’s most popular and recognised design brands in less than two years. Why Yasmine invested heavily in highly customised branding and website design, even though her clients still p...

Ben Mitchell is a Co-founder and Director at THOSE Architects, an architecture practice with studios in Sydney and Byron Bay. In this episode, Ben and I discussed: Why it's essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes. How to understand the mindset and worries clients have at the beginning of the journey. What it means to be a ‘curato...

Ben Peake is an Associate at Carter Williamson Architects, a prominent 18-person practice in Sydney known for playful, clever and crafted architecture. In this episode, Ben and I chatted about: How the practice has developed a niche for itself over time, and the vital role the practice's past clients play in generating positive word of mouth. Why the practice believes in being a part of the conver...

Adam Haddow is a Director and Owner at SJB, a 160-person practice of architects, interior designers, planners and urban designers with offices in Melbourne and Sydney. We discussed how SJB wins new projects, what they look for in the right client, and how Adam attracts business and builds relationships by saying "yes" to new opportunities. In this episode, Adam and I chatted about: How SJB's uniqu...

Nikita Morell is a copywriter and marketing strategist for architects. In this special Q&A episode, Nikita and I answer your questions about copywriting, websites, projects descriptions, about pages and much more.  In this episode, Nikita and I chatted about: The mistakes architects make time and time again with their website copy. The key difference between copywriting and other types of arch...

Jim Stephenson, also known as ClickClickJim, is an architectural photographer and film maker based in the UK, who is known for his documentary approach to capturing architecture and human interactions. In this episode we talk about Jim's tips for working with a photographer, getting published, and using film to communicate your architecture and ideas. In this episode, Jim and I chatted about: His...

Anna Dutton is a co-director of Bower Architecture, a Melbourne-based practice who are known for creating timeless, memorable and inspirational homes—while also making the journey and client experience as exciting, rewarding and comfortable as possible. In this episode, Anna and I chatted about: How Bower has figured out a crystal clear marketing message, and how they use it consistently across al...

Catrina Stewart and Hugh McEwen are the directors of Office S&M, an architecture practice based in London who work with a 50:50 split of public and private clients. Office S&M are known for their playful projects, inventive use of colour and materials—and they’ve recently won the BD Young Architect of The Year Award, AJ 40 Under 40 and RIBAJ Rising Stars. Catrina Stewart and Hugh McEwen ar...

Mat Hinds is from Taylor + Hinds Architects, a Tasmanian practice Mat and his partner Poppy Taylor founded in 2013. Taylor + Hinds are known for uncovering the histories and stories of Tasmania in their work—and their approach to architecture, and the way it’s communicated, is serious, critical and rigorous. In this episode, we discussed Mat’s thoughts on a wide variety of issues, including: Why M...

Cassie Hansen is the editor of Artichoke Magazine—Australia’s most respected interior architecture and design magazine. Artichoke covers hospitality, retail, exhibition and workplace interior design projects and the architects and designers behind them. Cassie is best person to speak to when it comes to understanding how print journalism works, and what you can do to improve your chances of seeing...

Anthony Clarke is the director of BLOXAS, a small architecture practice based in Melbourne that helps clients who live with cognitive impairments or issues of sensory perception: such as dementia, autism, Tourette’s, trauma and chronic fatigue. Anthony has built substantial expertise in this niche area of architecture, and his services are now highly sought after within the communities for people...

Monique Woodward is the director of WOWOWA, a medium-sized architecture practice based in Melbourne whose work embodies the philosophy that “life’s too short for boring spaces”. Monique and her husband Scott launched the practice in 2010 with a focus on colourful, playful family homes, but today their 13-person studio is also working on a number of exciting public and community projects. In this e...