Office Talk Australia, Marketing for Architecture

Katelin Butler is the Editorial Director of Architecture Media, Australia's leading publisher for the built environment and the home of well-known titles such as Architecture Australia, Houses Magazine, Artichoke and architectureau.com . Before taking on the role of Editorial Director, Katelin was the Editor of Houses Magazine from 2011 to 2019, and established the highly successful Houses Awards...

Jonathan Richards and Kirsten Stanisich are the directors of Richards Stanisich, a 20-person interior design and architecture practice based in Sydney. In this episode, Jonathan, Kirsten and Dave discussed: The journey of establishing the new Richards Stanisich brand after 15 years operating as SJB Interiors Sydney. The strategic challenge of designing a new brand that could convey a sense of expe...

Liam Eastop is the director of Eastop Architects, an architecture and interiors practice based in Melbourne. Eastop Architects was founded by Liam Eastop in 2017 following his extensive practice experience working on award winning residential, commercial & urban design projects. Liam graduated with a Master of Architecture from Monash University, receiving the ‘Roderick Macdonald Scholarship’...

Lauren Li is the director of Sisällä, a Melbourne-based interior design practice known for their colourful, playful and liveable approach to residential interiors. Lauren is also a design educator, running workshops, courses and an online community geared towards emerging interior designers. Lauren writes a monthly column for The Design Files, and has just released her first book, The New French L...

Huw Wellard is the director of Wellard Architects, a 4-person Melbourne-based practice best known for their award-winning homes, beach houses and holiday houses. In this episode, Huw and I discussed: How Wellard's recent rebranding journey has helped them transition from working on a high volume of tight inner-city terraces towards fewer but more substantial new builds, resulting in simpler projec...

Nick James and Michael Roper are the directors of Architecture Architecture, a 9-person Melbourne-based practice working on a mix of residential, education and social housing projects.  In this episode, Nick, Michael and Dave discussed: How the studio transitioned from the early days of word-of-mouth enquiries, where building trust and confidence was key, to attracting clients through their built...

Shaun Lockyer is the director of Shaun Lockyer Architects, a Brisbane-based practice focused exclusively on high-end residential work. Founded in 2009, the studio has grown to over 20 employees, and has been published in every major Australian architecture publication. In this episode, Sean and I discussed: The difficult and often uncomfortable relationship architects have with wealth, status and...

Hannah Tribe is the director of Tribe Studio Architects, a 20-year-old Sydney-based practice known for their playful and expressive approach to residential and community projects. In this episode, Hannah and I discussed: How she has designed her business to run efficiently and profitably, from a focus on gradual and sustainable growth to succession planning and delegation, and the hires she has ma...

Dominic Pandolfini is the director of Pandolfini Architects, an 11-year-old Melbourne-based practice known for residential and commercial projects that are strong in form and unsparingly detailed. In this episode, Dominic and I discussed: The importance of making careful choices about photography, branding, and the kind of projects you put out into the world during the early years of the practice...

On this special Q&A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners. Dave shares his point of view on questions like: What’s the best way an architecture practice or publication communicate what they stand for? What is the best startup marketing strategy? Are there any AI tools that architects should be aware of, or that would assist with mar...

David Neustein is a co-director of Other Architects, a small research-driven practice he and his partner Grace Mortlock founded in 2012. Other Architects received the 2021 Houses Award for Emerging Architecture Practice, the 2018 INDE Prodigy award for most promising design practice in the Asia-Pacific region, and their work has been exhibited around the world. In this episode, David and I discuss...

Miriam Fanning is the director of Mim Design, one of Melbourne’s leading architecture and interior design practices. In this episode, Mim and I discussed: Her process for interviewing new clients during the briefing stage to learn as much as possible about their likes, dislikes, and daily rituals; and why she believes these discoveries help the studio to develop more authentic design concepts. How...

Derek Swalwell is one of Australia’s most respected and widely published architectural photographers. In this episode, Derek and I discussed: His analysis of the different trends and fashions he’s seen come and go in architectural photography and the design media during his career, and his insight into the direction the industry might be heading today. The common mistakes architects make when it c...

Lachlan Nielsen and Morgan Jenkins are the directors of Nielsen Jenkins, a multi-award winning architecture practice from Brisbane, Australia. In this episode, Lachlan, Morgan and I discussed: How the two directors combined their backgrounds in architecture and construction to create a practice with an emphasis on buildability, assembly, and doing things efficiently. How the studio has developed a...

Nick Travers is a founding director at Technē, a 33-person architecture and interiors practice based in Melbourne, Australia. In this episode, Nick and I discussed: His insight into the approach and motivations of large scale hospitality clients, from their attitude to risk, their drive to find a unique point of difference for their venue, and how the studio manages healthy client relationships ov...

Eva-Marie Prineas is the director of Studio Prineas, a 6-person residential architecture and interiors practice based in Sydney, Australia. In this episode, Eva-Marie and I discussed: How the studio attracts like-minded clients through a mix of clear and focused messaging, transparent values, repeat business and in-person events. The strategy Eva-Marie has taken to selecting architectural photogra...

Gilad Ritz and Jean-Paul Ghougassian are the directors of Ritz & Ghougassian, a 6-person architecture and interiors studio from Melbourne, best-known for their restrained and considered approach to hospitality, retail, and residential spaces. In this episode, Jean-Paul, Gilad and I discussed: How the studio deals with the marketing challenges of working on a limited number of projects each yea...

Iva Foschia is the director of IF Architecture, a 4-person architecture and interiors studio behind many well known Melbourne retail and hospitality spaces including Marion, Cutler & Co, Jardan, Baker Bleu, Attica and The Prince redevelopment in St Kilda. In this episode, Iva and I discussed: The importance of setting and communicating clear boundaries for your clients, and why Iva believes it...

Stuart Vokes and Aaron Peters are the Directors of Vokes and Peters, a Brisbane-based practice founded in 2015 that has produced a significant body of award-winning projects across Australia. In this episode, Stuart, Aaron and I discussed: Why the studio believes engaging with the profession, and immersing themselves in their passion for architecture through books, travel and teaching, have contri...

Sean Godsell is one of Australia’s most venerated and accomplished architects. Since founding his small practice in Melbourne in 1994, Sean’s work and ideas have achieved international recognition. His work has been published in El Croquis, exhibited in the Venice Biennale, and awarded a Papal Silver Medal. Most recently, Sean was the recipient of the Australian Institute of Architects Gold Medal,...

Sophia Leopardi is a director of Williams Burton Leopardi, a leading architecture and interiors practice based in Adelaide. In this episode, Sophia and I discussed: How the practice found a niche for itself bringing new life to Adelaide’s beautiful heritage buildings, while blurring the boundary between architecture and interiors. Why the studio does all of their architectural photography and styl...

Neil Hugh Kenna and Lillian Lim are the Directors of NHO, a brand strategy and marketing agency who specialise in design and the built environment. Some of the clients NHO manages include Milieu, Fieldwork, Mim Design, Daniel Boddam Studio, The National Gallery of Victoria and Melbourne Design Week. In this episode, Neil, Lillian and I discussed: A high-level introduction to brand strategy, from t...

Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable. In this episode, Jeremy and I spoke about: Why Breathe has always doubled-down on thei...

John Gollings is Australia’s most established, recognised and published architectural photographer.

Michael McCormack is the Managing Director of Milieu, a creative property development company based in Melbourne. Milieu are known for their award-winning projects such as Napier Street by Edition Office, Whitlam Place by Freadman White and Breese Street by DKO and Breathe Architecture. In this episode, Michael and I spoke about: How Milieu commissions a broad range of content such as photography,...