OFF THE RACK

OFF THE RACK

Business KO ↓ 8 episodes

지금 무슨 옷을 입고 있나요? 매일 우리 피부에 닿아있는 패션산업, 두 전략컨설턴트가 분석해드립니다!

Author

OFF THE RACK

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 24, 2024

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Episodes

[N과 S의 패션망상] 내가 브랜드 앰버서더가 될 수 있다면? 24.07.2024

그냥 둘이 좋아하는 브랜드 냅다 나열하는 중...연락 주세요 브랜드 관계자님...

[Ep.07] 다음 샤넬 크리에이티브 디렉터는 누구? (CD 의 역할은 무엇인가) 14.07.2024

Who will become the next head of Chanel? During this Paris Fashion Week, it was said to be the one topic everyone in fashion couldn’t stop talking about. Why did Chanel’s announcement of a Creative Director change make headlines everywhere—and what does a fashion brand’s Creative Director actually do? Let’s dive in together. 누가 샤넬의 수장이 될 것인가? 이번 파리 패션위크 때 모든 패션피플들의 유...

[Ep.06] 대세는 온라인이라며? (오프라인 커머스의 부활) 10.06.2024

Offline commerce isn’t dead—it’s back. From The Hyundai’s record-breaking sales, to Kith opening its first Seoul store, to Lemaire’s Hannam flagship, what role do physical stores play in fashion—and how have they managed to make a comeback? Let’s find out. 더현대의 매출 갱신, Kith 의 첫 서울 매장 오픈, 르메르의 한남동 플래십까지 오프라인 커머스가 죽지도 않고 돌아왔다! 대세는 온라인이라며? 패션에서...

[Ep.05] 샤넬백 로켓배송 어떤데 (온라인 명품 커머스의 한계) 28.04.2024

Online luxury commerce opened up a world where you could shop the ground floor of a department store from your couch. It once seemed poised to reshape the entire luxury distribution model—but then came a wave of bankruptcy headlines, and even Coupang’s acquisition of Farfetch. What went wrong, and why did so many of these businesses end up shutting down? 방구석에서 백화점 1층 쇼핑을 할 수 있는 세...

[Ep.04] 멀고도 난해한 하이패션의 길 (패션위크는 무엇이고 왜 하는 것인가) 10.03.2024

Hold on—before we start mocking them, let’s hear Fashion Week out…! Kim in a dress made of tape, Kylie stepping out with a lion’s head—why do they make things like this in the first place, and who actually buys (and wears) them? 잠깐만 조롱을 멈추고 패션위크 입장도 좀 들어봐 주세요...! 테이프를 입은 킴, 사자머리를 달고 나온 카일리...이런 거 대체 왜 만들고 누가 사서 입는 걸까?

[Ep.03] 도메스틱 브랜드 폼 미쳤다! (도메스틱 브랜드의 성장배경 분석) 20.01.2024

“Matin Kim reportedly explores a sale as it nears ₩100 billion in revenue—just eight years after founding.” Domestic Korean brands are charging past the long-assumed ₩10 billion “ceiling,” expanding into department stores, and scaling faster than ever. What’s fueling this surge and what’s behind their growth? '마뗑킴 창업 8년만에 매출 1000억 앞두고 매각' 매출 상한선이라고 인식되어 왔던 100...

[Ep.02] 빈티지...그거 어떻게 하는 건데...(빈티지의 개념과 유통구조 빈티지 유행의 배경) 24.12.2023

A: “Where did you get that?”B: “This? Vintage lol.”A: “Vintage… wait—how does that even work?” What’s the difference between vintage and secondhand? Where do all those pieces actually come from? And why is everyone suddenly hopping from one vintage shop to another? Let’s get into it. A:그거 어디서 샀어? B:이거? 빈티지ㅋ...A:빈티지..그거 어떻게 하는 건데! 빈티지랑 중고랑 뭐가 다른 거고 걔네는 대체...

[EP.01] 그 많던 패션렌탈 기업들...은 어디에? (패션렌탈 사업의 구조적 한계) 23.11.2023

Every morning, staring at an about-to-burst closet, we still say: “I have nothing to wear!” It’s been nearly a decade since fashion rental businesses arrived to “save” us—but are we actually renting clothes well? And are these businesses operating sustainably? In this episode, we’ll break down the structural limits of the fashion + rental industry. 터질듯한 옷장을 보며 매일 아침 외치는 말 “I have...

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