Off The Charts Business Podcast with Nathalie Lussier

Smoothies, Yum! Being healthy during the holiday season, yes please! Making six or seven figures and reaching your goals in 2015, who wouldn’t want to sign up for that?! With the recent release of our Off the Charts tickets, we wanted to keep the momentum going and share with you some awesome interviews we had […] This is a public episode. If you would like to discuss this with other subscribers o...

Do you ever set big goals for yourself, on how to get from point A to point B, but then feel like somehow you ended up back at square one? I am here to tell you not to worry, you are further along than you think. Join me as I share with you my spiral […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit momentumtime.substack.c...

Your business is picking up speed, making good money. So, you decide its time for a new hire, or better yet, to have your partner join the business. But what tasks should they take on? Bringing your partner or a new hire on board in your business can create new challenges, but also great rewards. […] This is a public episode. If you would like to discuss this with other subscribers or get access t...

Have you and your spouse ever thought about working together? Today, I am starting a new series with my husband Robin, talking openly about our experiences, to give you the information you need to decide if you are ready to take that leap or not. In today’s episode we look at the decision process of […] This is a public episode. If you would like to discuss this with other subscribers or get acces...

Today, I’m talking about the power of talking to inanimate objects, to help you solve problems in your business. Let me start with a quick definition of a software engineering practice called “rubber duck debugging”. Don’t worry, you can benefit from “rubber ducking” even if you’re not a programmer! Subscribe to the podcast on iTunes […] This is a public episode. If you would like to discuss this...

You might have heard the term “funnel” before, and brushed it off because you don’t need one of those in your business. But the reality is that whether you like it or not, you already have a business funnel in place. It just might not be working as well as you’d like, if you haven’t […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episod...

Whether you know it or not, you’ve got intuition. Now, you might not recognize it as such but there is a part of you that seems to know when something feels off and when something’s a good idea. Even when it’s not logical to your practical brain. Subscribe to the podcast on iTunes Subscribe via […] This is a public episode. If you would like to discuss this with other subscribers or get access to...

I have to admit, I’m pretty biased when it comes to popup forms because my husband and I are the creators of PopupAlly, a WordPress plugin that helps you build popups and other opt-in forms on your website. First, let’s take a look at the annoyance factor of popups, shall we? Subscribe to the podcast on […] This is a public episode. If you would like to discuss this with other subscribers or get a...

I’m not a fan of blueprints and formulas in business, because everyone’s business is different. But there are times when having a checklist to run through is a good idea. Like before you jump out of a plane with your parachute. (That’s what launching can feel like many times!) In this episode, I share a […] This is a public episode. If you would like to discuss this with other subscribers or get a...

You have an amazing product or program in the works, and you know it’s time to launch it out into the world! The problem? You’re not sure how much time it’s going to take to launch, and how to fit it into your calendar so it has the best chance of really being a success. […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mo...

As creative entrepreneurs, we’re awesome at creating, building, and adding new things to make our businesses bigger and better. You might have dozens of ideas for new programs, products, or offerings that can help so many people. But sometimes this constant focus on adding new things to our business portfolio can take a toll, and […] This is a public episode. If you would like to discuss this with...

Do you ever feel pigeonholed? It’s time to escape and break out of that rut! We’ve all been there. You start off going in one direction and soon everyone recognizes you for it, and it’s hard to break free. Subscribe to the podcast on iTunes Subscribe via RSS (non iTunes) Subscribe on Stitcher This is a public episode. If you would like to discuss this with other subscribers or get access to bonus...

Coming up with a name for your business or a tagline for a product or offering can be a head scratcher. You want your name or tagline to deliver so much meaning, while remaining short and to the point. In this episode, I share 4 tips for how to come up with your tagline. Subscribe […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes...

A business isn’t a business if you don’t have any clients or customers. So the natural inclination is to start advertising your company in the hopes of “getting some.” But that begs the question: how much should you invest to advertise your business, and what are the best forms of advertising? The answer is that […] This is a public episode. If you would like to discuss this with other subscribers...

What’s the number 1 skill that every entrepreneur needs to be successful in business? It’s not how to build a website, how to make sales, or even how to hire great people. The top skill that’s going to guarantee your success is learning how to learn and adapt. The only constant today is change. Becoming […] This is a public episode. If you would like to discuss this with other subscribers or get a...

Belonging. We all crave this feeling of belonging, being part of a group of people who love and accept us. It’s primal. We know that we have a higher chance of survival if we’re part of a group that will take care of us if we need it. Subscribe to the podcast on iTunes Subscribe […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,...

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated. Hmm…sounds like what most men say about women too: ever changing and complicated. So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes […] This is a public episode. If you would like to di...

Most of us solopreneurs and small business owners don’t pitch our companies to big venture capitalists to raise funds, and as a result we tend not to grow as quickly. But we also retain full ownership over our businesses, and that means we get to call the shots. So what are the 3 biggest mistakes […] This is a public episode. If you would like to discuss this with other subscribers or get access t...

Today I’m going to break down the anatomy of a successful sales email. There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good. The way I’ve naturally evolved to write sales emails is not to send marketing but rather to […] This is a public episode. If you would like to discuss this with other subscribers or g...

Imagine this: you get an email from a friend with a screenshot and a link to a website that seems suspiciously familiar. The blood drains from your face and it hits you in the gut: someone copied your stuff. It happens more often than we think in this online world of ours because it’s so […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus e...

You have big dreams, but not enough clarity to get there. Here’s how to live into them without being just another dreamer. I love dreaming up big things. But I’m not just a dreamer, I’m also a doer. One thing that can keep you stuck in dreamland without any results to show for it, is […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episo...

When you hear the word cash-flow do you freeze up and get fearful that there won’t be enough? I know I used to worry and still do sometimes, about the flow of money in and out of my business. Being a small business owner, we’re often experiencing ebbs and flows, and it’s not like being […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi...

In high school, I tapped into my nerdy side on a regular basis. I didn’t necessarily love school or exams, but I always came prepared to ace the test. I have a feeling you did too! One of the good and bad things about school tests is that you get graded. You know if you […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mom...

I’ve been in business for over 5 years, and have had more than $1 million dollars of turnover in that time period, so I decided that it was time to reflect on the lessons I’ve learned. My business has been silently earning over 1 million dollars over the years, and it’s mind boggling! Most of […] This is a public episode. If you would like to discuss this with other subscribers or get access to bo...

You might have heard about Google+ and Google Hangouts, they’ve been around for a few years now. But it’s not until recently that they’ve started to really make more sense for us as business owners. In this episode we’ll go over 5 ways that you can use Google Hangouts to improve your business, save money, […] This is a public episode. If you would like to discuss this with other subscribers or get...