Cocokind

Off Brand by Cocokind

Business EN ↓ 20 episodes

Welcome to Offbrand by Cocokind, where we get into the real, unfiltered side of building a brand alongside our community and creating substantive beauty products. We don’t believe in trying to be anyone but ourselves and we don’t think you should either - so come along as we get real and imperfect, go deeper on topics most beauty companies won’t, and get a bit off brand.

Author

Cocokind

Category

Business

Podcast website

cocokind.com

Latest episode

Jun 8, 2026

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Episodes

Meet the Newest Addition to Our Electrolyte Franchise: Hydrating Electrolyte Rescue Serum 08.06.2026

We take a deep dive into everything behind the Hydrated Electrolyte Rescue Serum - not just what the formula does for the skin, but the full story behind its creation. From the science of hydration and why we chose specific ingredients, to the realities of developing a serum in today’s beauty industry, this podcast explores the bigger picture of skincare beyond trends! We also pull back the curtai...

Beyond Beauty: Building Community Without Filters and Creating Impact 26.05.2026

In this episode, we explore what it truly means to show up with purpose - both online and in the world around us. P shares the inspiration behind our new Community Care Days initiative, a commitment to creating impact beyond our own community through acts of service, meaningful connection, and support for those in need. We also dive into our No Filter Pledge - encouraging our community to move awa...

Behind the Brand: Big Launches, Big Moments, and What’s Next 24.02.2026

In this special founder update, P shares an inside look at everything we’ve been building lately - from launching our new OLIPOP lip balms to bringing our community together on an unforgettable brand trip. This episode is a behind-the-scenes reflection on what it really takes to grow a brand with intention. P opens up about the creative process behind new product launches, the strategy and heart b...

Behind the Bottle: The Making of Milky-Soft Face and Body Cleanser 20.01.2026

In this episode, P sits down with cocokind’s Chief Marketing Officer, Maria, and VP of Product Development, Mimi, for an inside look at the making of our newest launch: the Milky-Soft Face & Body Cleanser. From early ideation and formulation decisions to marketing strategy and final launch moments, they break down what it really takes to bring a product to life- sharing the thoughtful, sometim...

Creating with Purpose: Community, Confidence & Creativity ft. Kristyn Hoffman 06.01.2026

In this episode, we sit down with Kristyn Hoffman to talk about what it really means to build community online. From her earliest days of creating to navigating judgment, criticism, and self-doubt on the internet, she shares the realities behind the feed. Let's explore the struggles, growth, and courage it takes to keep showing up - and why COMMUNITY remains the most powerful part of the journ...

Feeling Enough in the Industry That Says Otherwise 16.12.2025

In today’s episode, we’re sitting down with Britta, who joined us on our very first Community Brand Trip in Napa. Together, we talk about what it’s like to struggle with feeling like you fit into the beauty industry, navigating self-worth, and learning to believe that you are enough. Britta also shares how her experience with Cocokind helped create a safe, supportive space where everyone felt seen...

Vulnerable discussion on loving your skin and body. 02.12.2025

In this episode, we sit down with Connie Sobczak, founder of The Body Positive, for an honest conversation about what it really means to feel at home in your skin. We talk about self-acceptance, unlearning the pressure to look a certain way, and building a kinder relationship with our bodies. This is one of our most meaningful conversations yet.

Cocokinds Product Philosophy, Unpacked with our VP of PD and CMO 18.11.2025

On the pod today, our VP of Product Development and CMO join P as they discuss why we make what products!! And face tapes? Not going to happen for us (here's why).

Community Brand Trip in NYC - You are the main character 04.11.2025

This week’s episode is a special one — we sat down with our customers from our NYC Community Brand Trip to talk all things skincare, beauty, and what it really means to show up authentically as yourself.

Sister talk: beauty standards, growing up with "bad skin," and more 21.10.2025

P hosts her first guest: her sister Valerie! Together in Korea, they chat about growing up with severe acne and tough beauty standards, and how that's shaped the work they both do today. *to see more about what Valerie is working on, check out her instagram ! 

Irrational Pricing in the Beauty Industry 30.09.2025

Prices in the beauty industry can feel totally irrational. In today’s episode, we break it all down: why Cocokind prioritizes formulas over fancy packaging, how marketing impacts what you pay, and when brands actually choose to make less money to deliver more value. If you’ve ever questioned what’s inside the bottle versus what’s outside, this is the episode for you.

Limited Edition Product, Unlimited Impact 16.09.2025

Catch up on the latest in Cocokind world! We share updates on our brand trip, community activations, Target wins, and our PR mailer program. Plus… for those curious about the blurred-out product in our latest PR mailer, the secret is finally out 👀. Tune in to hear what mystery favorite is making a return and how your support is making an impact.

Ask P Anything 02.09.2025

Listen to this week's episode where we do our first "AMA" (or Ask P Anything!) style podcast. We answer your questions on what product shelf life really means, embracing failures, retail promos, balancing founder / mom life, and more!

Mythbusting the Ingredient List 26.08.2025

On this week's episode, we dive into some of the most common misconceptions about skincare ingredient lists. Learn with us about what the ingredient list can tell you and what it can't tell you about a product, its formulation, and its efficacy!

Comprehensive Every Product Run Down! 19.08.2025

This week's episode is our deepest dive on every cocokind product that exists today. Discover how our products are meant to be used, the decisions behind their development, the history of our products, and more! 00:00 - Intro  02:58 - Cleansers 17:00 - Toners 32:22 - Retinols 41:45 - Serums 46:37 - Moisturizers  59:02 - Eye Creams 1:03:44 - SPF 1:05:40 - Body 1:09:37 - Lip

Community Focus Group 12.08.2025

This week’s episode is a special one—we invited our San Francisco community to join us live for a recorded podcast session. We opened the floor to questions, shared stories, and talked about all things beauty. It’s honest, unfiltered, and full of the energy only our community can bring!

How retail works and our biggest investment yet 05.08.2025

What does it really take to land on an Ulta endcap? In this episode, we’re taking you behind the scenes of one of our biggest bets yet—our national retail rollout. Priscilla shares what it means to be on shelves at Ulta, why this is Cocokind’s largest investment to date, and what most people don’t understand about how retail actually works.

All about our Community Brand Trips 29.07.2025

In this episode, we share the story behind our community brand trips: why we created them, how we choose who comes with us, and the impact they’ve had far beyond the airport gates. This isn’t about follower counts or blue checkmarks. It’s about bringing the most passionate members of our community into the heart of our brand. Hear behind-the-scenes stories, moments from past trips, and why these e...

Cocokind before Cocokind 22.07.2025

Before Cocokind was on shelves or in your skincare routine, it was just an idea — one of many. In this episode, Priscilla shares the scrappy beginnings: doing in-store demos at Whole Foods, selling five units in three hours, and the unexpected business idea that almost came first (hint: 🍌🍦).

The Prelude Episode 14.07.2025

The intro to our podcast: why we're launching a pod, what you can expect, and why we named it Off Brand by Cocokind!

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