National Wood Flooring Association
NWFA Real Answers
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.
Author
National Wood Flooring Association
Category
Podcast website
Latest episode
Jun 30, 2026
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Episodes
Update for Monday, April 13 13.04.2020 14:51
Recorded Thursday, April 9th, Michael and Chris give updates on the SBA loan process, and discuss information overheard on NWFA Thought Leader Thursday conference calls. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to...
Update for Thursday, April 9 10.04.2020 7:42
In this edition of the Real Answers podcast, Michael and Chris discuss updates from NWFA headquarters and examples of marketing efforts to homeowners. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by the NWFA Eme...
Update for Wednesday, April 8 08.04.2020 10:04
In this edition of the Real Answers podcast, Michael and Chris discuss resources available from the NWFA, including a new member guide for information and resources on Coronavirus, and information on the NWFA's upcoming Virtual Expo. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa....
Update for Tuesday, April 7 - The Small Business Loan Application Process & Loan Forgiveness Criteria 07.04.2020 10:29
In this edition of the Real Answers podcast for Tuesday, April 7, Michael and Chris discuss updates on the small business loan application process and loan forgiveness criteria. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org. This episode of the NWFA Real Answers podcast is brought...
Update for Sunday, April 5 05.04.2020 17:12
In this edition of the Real Answers podcast for Sunday, April 5, Michael Martin and Chris Zizza discuss the latest information on the Coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging L...
Update for Friday, April 3 - Feedback from Members in the Industry 03.04.2020 19:58
Michael and Chris discuss information gathered from a series of conference calls with contractors, distributors, manufacturers, and retailers. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Lea...
Update for Thursday, April 2 - Conversation with Dana Lee Cole, Executive Director of the Hardwood Federation 02.04.2020 21:09
Michael Martin and Chris Zizza are joined by Dana Lee Cole, Executive Director of the Hardwood Federation. They discuss the CARES Act, updates from Washington, D.C., and how you should position your business for the days and weeks ahead. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa....
Update for Wednesday, April 1: SBA Loans 01.04.2020 8:36
Michael and Chris discuss the experience of going through the Small Business Administration's financial support process. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Update for Tuesday, March 31: CARES Act and Payroll Protection 31.03.2020 12:21
In this edition of the Real Answers podcast for Tuesday, March 31, Michael Martin and Chris Zizza discuss the passage of the CARES Act, and what you need to know about payroll protection. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podc...
Update for Sunday, March 29 29.03.2020 10:09
In this edition of the Real Answers podcast for Sunday, March 29, Michael and Chris discuss the latest information on the Coronavirus, including the passage of the CARES Act. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought...
Update for Thursday, March 26 26.03.2020 12:53
In this edition of the Real Answers podcast for Thursday, March 26, Michael and Chris discuss the latest information on the Coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders C...
Update for Wednesday, March 25 with Brett Miller NWFA Vice President of Education & Certification 25.03.2020 16:14
Michael and Chris are joined by Brett Miller, NWFA Vice President of Education & Certification. Brett shares information and ideas gleaned from discussions with other members of the hardwood flooring industry over the past few weeks. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa...
Maintaining Hope and Flexibility During a Crisis with Bruce Zwicker CEO of Zwicker Advisory 24.03.2020 36:04
Michael and Chris chat with Bruce Zwicker, CEO of Zwicker Advisory, who gives an industry outlook, shares a potential recipe for success, and discusses maintaining hope and flexibility during a crisis. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real...
Update for Monday, March 23 23.03.2020 12:32
In this edition of the Real Answers podcast for Monday, March 23, Michael and Chris discuss the latest information on the Coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Coun...
News from Peers in the Hardwood Flooring Industry and More 20.03.2020 8:22
In this edition of the Real Answers podcast recorded Thursday, March 19th, Michael and Chris discuss the latest information on the Coronavirus, what they are hearing from peers in the hardwood flooring industry, and what businesses might be worth reaching out to for installation or refinishing work. If you have topics you'd like to see addressed regarding the coronavirus and how it is impact...
Managing Downtime Effectively 19.03.2020 13:13
In this edition of the Real Answers podcast, Michael and Chris discuss managing downtime effectively, creating your short term and long term business plans, and more. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org . This episode of the NWFA Real Answers podcast is brought to you by...
Developing your Coronavirus Gameplan 18.03.2020 17:09
In this edition of the Real Answers podcast, Michael and Chris discuss what to communicate to employees, the importance of marketing, capital management, and how to create a gameplan to best weather the fallout from the coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org ....
Turn callbacks into opportunities and advice on pricing your services 10.03.2020 10:46
Michael Martin and Chris Zizza discuss how you can turn callbacks into opportunities, and advice on how to price your services. National Wood Flooring Association www.nwfa.org
AHF & the Rebirth of Real Wood 18.02.2020 20:15
AHF President and CEO, Brian Carson, and Wendy Booker, AHF's Vice President of Marketing and Product Development, join Michael and Chris at Surfaces 2020 in Las Vegas for a discussion about new products from AHF, and how AHF is helping push the hardwood flooring industry forward in 2020. National Wood Flooring Association www.nwfa.org
Positioning Your Business for the Future, with Craig Dupra 04.02.2020 22:49
Craig Dupra, NWFA Chairman of the Board, joins Michael and Chris at Surfaces 2020 in Las Vegas for a conversation on how to best position your hardwood flooring business for the future.
Selling the Value of Wood, with Bruce Zwicker 04.02.2020 26:37
Bruce Zwicker, CEO of Zwicker Advisory, joins Michael and Chris at Surfaces 2020 in Las Vegas for a discussion about how to better sell the value of wood.
Planning Your "End Game" 14.01.2020 24:09
Michael Martin and Chris Zizza discuss specific advice for how and when to begin planning an "end game" succession plan for your hardwood flooring business. Learn more about the specific benefits of being a member of the National Wood Flooring Association .
Build a Business, Not a Job 23.12.2019 24:25
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Michael Martin and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA. Listeners will gain valuable insights based on Chris' three decades in the hardwood flooring industry. Topics discussed in this first episode include specific, actionable advice on running a...
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