nScreenMedia

Some surprising trends in US TV viewing emerged in 2025. Here’s what happened to traditional pay TV, vMVPDs, SVOD, FAST, and over-the-air, and the outlook for them in 2026.

Walmart gave an update on Vizio one year after its purchase. It thinks things are going great, but it has failed to do basic integrations, and its future vision seems stale.

At the TV of Tomorrow Show this week, LG, Telly, The Trade Desk, Stingray, and Origin weighed in on connected TV’s challenges and opportunities. Listen to their live comments.

All top 6 SVOD services have raised prices this year, continuing a trend that began in 2023. However, here are four reasons to be happy about the price increases.

New data show we love streaming TV services so much that we cut other expenses to keep them. However, serious experience problems are worsening, threatening to derail some services.

Stories involving YouTube TV, Frndly TV, Fubo, and Hulu+Live show that vMVPDs are no longer the whipping boys of TV programmers. In some cases, the tables could even have turned!

Two surveys conflict on the US penetration of FAST services. Netflix distributes video podcasts, cutting out YouTube in the process. Roku finds a novel way to promote its originals.

TiVo was the little box that rewired how we thought about television. As it exits stage left, it’s worth accounting for what we gained from it and what we lose with its passing.

High margins and daily engagement make news a tempting option for Netflix, but it comes with significant risks. However, Netflix can reap the benefits of news without suffering the downsides.

vMVPD growth has stalled. Some providers are taking action by launching FASTs and slicing and dicing bundles, while others are taking no action at all. What does this mean for the market?

Survey data reveal the importance of sports superfans to services like ESPN. It also helps explain why fewer than 1 million people subscribed in the first 10 days of its availability.

Cineverse and Banyan’s MicroCo plans to bring quality to the trashy, vibrant microdrama market. But with the high viewing fees likely to fall, can it expand the market enough to make it pay?   

Users demand close synchronization between connected devices, and the TV OS is drawing the smart TV into the fold. However, LG’s Mark Lee explains how his TV OS is doing so much more.

YouTube’s success on TV has led Netflix and Tubi to try to cherry-pick the best creators. But Bigger Bolder Baking’s CEO reveals that a show deal with them may not be a slam dunk with him.

Is there room for another TV OS in the US market? Xperi-TiVo thinks so, and the company’s VP of Content Strategy and Business explains why and how the car fits into the picture.

A show or movie’s foreign success means getting the trailer’s cultural fit right while keeping the vibe of the original. Not easy with the F-bomb showing up everywhere. Wordbank has the answer.   

The hyper-competitive TV OS world has created problems for service providers, TV OEMs, and users. But is there a better way? Synamedia’s Jim Turner says there is, and it's rooted in the cloud.

The opportunity for specialty content has never been better, but providers must negotiate multiple TV OS relationships to realize it. Rashaun Hall of FuseMedia explains why.

TV OS platform relationships are critical yet challenging to manage for content providers. Revry’s Daniel Schnider explains how he navigates these complex relationships.

Are you confused by the FUD surrounding AI in media? In this interview with Tavant’s Filiz Bahmanpour, she outlines five areas AI can help your video business today.

How is the TV OS enabling CTV monetization? LG’s head of Content and Services explains how gaming, shoppability, super bundling, and the car are all part of the mix. This interview was recorded at the TV of Tomorrow Show , June 25, 2025.

The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity.

In 2024, half of Americans engaged in TV commerce, Samsung dominated the smart TV market, 24 million homes ditched their streaming sticks, and Prime Video reigned supreme. Are these claims too good to be true?

Half of Americans report using TV subtitles to understand the dialogue better. Xperi-DTS’s VP of R&D explains and demonstrates a new solution to fix the problem, no soundbar needed!

New UK media legislation is focused on helping local broadcasters battle global SVOD.  However, a small part of the law could be beneficial in the US. Guaranteeing prominence is key.