Novel Marketing

Many novelists have a hard time with blogging. So they end up ignoring this powerful tool. In this episode, Jim and Thomas talk about what to blog about and what topics to avoid. You can find the blogpost version of this episode HERE . The post 031 – What Should Novelists Blog About? appeared first on Author Media . Support the show

This week we are talking with Allen Arnold about how to overcome that mysterious barrier to publication called “pub board.” You can find the blogpost version of this episode HERE. The post 030 – Selling An Editor So She Can Sell to Pub Board With Allen Arnold appeared first on Author Media . Support the show

Spirit Bridge by our very own James L. Rubart has just launched. Check it out at Amazon or at a book store near you. You can find the blogpost version of this episode HERE . The post Special Announcement: Spirit Bridge by James L. Rubart appeared first on Author Media . Support the show

An author mastermind group can accelerate your writing and publishing career. Find out how you can start one.  You can find the blogpost version of this episode HERE . The post 029 – How to Start a Mastermind Group appeared first on Author Media . Support the show

A  popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of that strategy. Why not?   Walk us through the marketing techniques you used for your last book.   Tell us about your experiences with book […] You can find the blogpost version of this episode HERE. The post 028 – Book Rollouts Vs Book Launches With Ja...

In this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do. Talking Points: What is an elevator pitch? Sentence – High concept, the hook Paragraph – Radio Pitch / Back cover copy … Page – Short Synopsis Why do […] You can find the blogpost version of this episode HERE . The post How to Create an Elevator Pitch S...

In this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 “My question has to do with a specific niche – my novel is Christian fiction, including dragons, but not your typical fantasy with magic, talking critters, etc., so […] You can find the blogpost version of this episode HERE. The post 025 – 25th Episod...

In this episode we talk about a powerful and easy way to market yourself and your writing to complete strangers … even if you’re a total introvert. You can find the blogpost version of this episode HERE. The post 024 – An Easy Line to Help Introverted Authors Promote Their Writing to Complete Strangers appeared first on Author Media . Support the show

Learn how successful authors set SMART goals to foster perseverance and make progress in their writing career.  You can find the blogpost version of this episode HERE. The post 023 – SMART Goals the Key to Marketing Success appeared first on Author Media . Support the show

In this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is still important: Still the biggest social network (after email) Publishers pay attention to Facebook, particularly your PTAT score. 12 Ways to Get More Fans: Create sharable content particularly photos. Put a Facebook like […] You can find the blogpost version of this episode...

Talking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does she do? She offers value and invites the King to a banquet in his honor. At the banquet does she offer her big ask? No, she invites him to a second banquet. It […] You can find the blogpost version of this episode HERE. The post 021 – Queen Esther, Staggered Marketing & Why W...

 I know, you’re wondering where we’re going with this. You’re probably saying, “Isn’t that the Novel Marketing podcast is all about?” Yes, it is, but in this episode, we’re going to tackle the age old question, should you promote yourself, or find someone else to do it for you? You can find the blogpost version of this episode HERE. The post 020 – To Brag, or not to Brag, that is the Question! app...

Talking Points What is Design by Committee? Something that everyone likes is typically something no one loves. Compromise leads to bad design. A camel is a horse designed by a committee. Think of a recipe. If you try to accommodate everyone’s preference you end up with catsup and peanut butter on ice cream. How do […] You can find the blogpost version of this episode HERE. The post 019 – The #1 Ki...

James & Thomas talk about how to ace your next podcast or radio interview. You can find the blogpost version of this episode HERE. The post 017 – 12 Tips to Help You Nail Your Next Podcast Interview appeared first on Author Media . Support the show

Show Notes Resolve to be as entertaining and helpful as possible. The more value you offer the more in demand you will be. If you shoot for being helpful you will be both helpful and will sell books. If you shoot for selling books you will be neither help nor sell. If you are boring […] You can find the blogpost version of this episode HERE. The post 016 – How to Prepare for a Podcast Interview ap...

Why do some authors rank better than others on Google? How does Google even work? I interviewed Tony Tovar, a search engine optimization (SEO) expert. He’s the CEO of Inbound Mastery and the person I contact when I have questions about how Google works.  Why is it important for authors to rank well on Google? […] You can find the blogpost version of this episode HERE . The post 015 – How Google Wo...

We have asked the experts and here is what they think 2014 will hold for authors and publishers.  You can find the blogpost version of this episode HERE. The post 14 Publishing Predictions for 2014 appeared first on Author Media . Support the show

Every year, Author Media polls a panel of industry experts and collects a list of publishing predictions. We are going to share those predictions with you along with our commentary.  You can find the blogpost version of this episode HERE. The post 013 – Publishing Predictions for 2014 appeared first on Author Media . Support the show

Who Knew? Santa is a Brilliant Marketer? Yes, he sure is. Check out the secrets of Ol’ Kringle’s legendary success as a cultural icon and how you can apply the same principles to your career.   This episode is based on the this blog post from Author Media. You can find the blogpost version of this episode HERE. The post 011 – Seven Things Santa Can Teach You About Book Marketing appeared first on...

Want to Sell More Books This Christmas Than Ever Before? The Christmas season is a sales juggernaut, if you know the ways to jump on that train. We give you 12 ideas that will cost you little to nothing, but could fill up your stocking in a really jolly way. Outline Christmas is a Tricky […] You can find the blogpost version of this episode HERE. The post 010 – 12 Novel Marketing Ideas for Christm...

If you’re not using Twitter, it might be because you don’t understand it, or you might not know the secrets to using it correctly. Join us as we talk about what to do, what not to do, and how Twitter can help you sell more books, as well as sell yourself.   Helpful Links: Twitter.com […] You can find the blogpost version of this episode HERE. The post 009 – An Introduction to Twitter for Novelists...

You’re finished! You’ve typed, The End and you’re thrilled. (So are we. Congrats.) But now comes the marketing. So where exactly do you start? (Whether you have a contract or not.) We tell you exactly the places to begin, and trust us, it’s nearly painless.   Show Notes: Strengths Finder  AuthorMedia.com You can find the blogpost version of this episode HERE. The post 008 – Where to Start Marketin...

You think if everyone loves you, it will give your career a massive boost in the right direction? Of course it will. We tell you how to make it happen. And we’ll explain why it’s the easiest thing in the world to describe, but almost impossible to do. You can find the blogpost version of this episode HERE. The post 007 – The Secret to Getting People to Love You appeared first on Author Media . Sup...

Are business cards still around? Yes, and you need one. We explain why it’s critical you have one, what should go on it (and what most assuredly shouldn’t) and where you can get them done inexpensively but still look like a pro. Links Mentioned in this Episode: 99Designs.com oDesk.com  Moo.com  VistaPrint.com MyBookTable.com You can find the blogpost version of this episode HERE. The post 006 – Au...

Yes, Big Brother exists in the publishing world. More than you know. Editors and agents have their eye on you. We explain where and how you’re being watched, and the specific ways you can look fantastic on “camera”.   Links mentioned in this episode: AdvancedFictionWriting.com AuthorMedia.com You can find the blogpost version of this episode HERE. The post 005 – You Are Watched by Editors and Agen...