Novel Marketing

Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart partnerships She’s a master at maintaining magic and mystery in her brand Links: Original article 60 […] You can find the blogpost version of this episode HER...

As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s […] You can find the blogpost version of this episode HERE. The post 057 – What to Include in an Author Newsle...

Rejection and failure can crush your confidence. Learn six ways to rebuild and grow your confidence as an author. You can find the blogpost version of this episode HERE. The post 056 – How to Become More Confident appeared first on Author Media . Support the show

A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own. You can find the blogpost version of this episode HERE. The post 055 – Book Scavenger Hunts appeared first on Author Media . Support the show

Many authors are terrified that someone will steal their work. They don't realize their true enemy is obscurity not piracy.  You can find the blogpost version of this episode HERE. The post Authors: Piracy is Not Your Enemy appeared first on Author Media . Support the show

Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to attending and […] You can find the blogpost version of this episode HERE. The post 053 – How to Throw a Facebook Party for Your Book Inte...

Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a waste of time and money. Listener question from Elizabeth Jane Kitchens author of  The Beast’s Enchantress “What’s your opinion of book trailers? Are they worth the effort? Should they be like movie […] You can find the blogpost version of this episode HERE...

Quick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one of the guys I respect the most in terms of […] You can find the blogpost version of this episode HERE . The post 051 – Bestseller Mar...

This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza. Questions: Sarena Masco What advice would you give to someone who is in the process of creating two identifying brands for separate fields? For example, one brand would be as a fantasy author and the other as a graphic designer. […] You can find the blogpost version of this episode HERE. The post 050 – Q&...

In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book. What is crowdfunding? Mary DeMuth’s Story Marci Seither’s Story The Adventures of Pearley Monroe.” Benefits of Crowdfunding: Get money now, deliver the book later. Test your idea. See how much demand there […] You can find the blogpost version of this episode HERE . The p...

Book signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss the right way to sign books, so you give your readers an enjoyable moment they’ll remember. You can find the blogpost version of this episode HERE....

Many writers love to write in multiple genres, is that a good idea? Should they narrow it down? If so, how should a writer pick the one with the best chance of selling? We answer these questions and more in this week’s episode. You can find the blogpost version of this episode HERE. The post 047 – How to Pick the Perfect Genre to Write In appeared first on Author Media . Support the show

What if we said that getting your work ripped off could significantly boost your sales? In this episode, we explore why getting stolen from should make your day.   [atp_links linktype=”sbutn”] You can find the blogpost version of this episode HERE. The post 046 – Why You Should Love It When Your Novel Gets Pirated appeared first on Author Media . Support the show

Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical, walk-in bookstores. You can find the blogpost version of this episode HERE. The post 045 – Five Keys to Working with Book Stores, Before You’re Published and After ap...

Is your website copy boring readers? You only have seven seconds to capture attention so make sure your web copy works. You can find the blogpost version of this episode HERE. The post 044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read appeared first on Author Media . Support the show

Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand. You can find the blogpost version of this episode HERE. The post 043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers appeared first on Author Media . Support the show

Branding is one of the most confusing topics under the umbrella of marketing. In this episode, we look at the second step of creating a breakthrough author brand. You can find the blogpost version of this episode HERE. The post 042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers appeared first on Author Media . Support the show

Branding is one of the most confusing topics under the umbrella of marketing. In this article, you'll learn the first step to creating your author brand. You can find the blogpost version of this episode HERE. The post 041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror appeared first on Author Media . Support the show

In this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 “I was recently divorced and remarried and now I have a new last name. Should I change the name on my website and future books or use my old […] You can find the blogpost version of this episode HERE . The post 040 – 40th Episode Q&A Extravaganza...

In this episode, we talk with agent and former editor Karen Ball. You can find the blogpost version of this episode HERE. The post 039 – How Writers Should Market Themselves to Editors With Karen Ball appeared first on Author Media . Support the show

In this episode, we talk with Allen Arnold  about the deserts a writer can get stuck in, and how to get out. You can find the blogpost version of this episode HERE. The post 038 – How to Find an Inspiration Oasis in a Creativity Desert With Allen Arnold appeared first on Author Media . Support the show

Are you developing the habits and mindsets of a published author? Learn the best practices of published authors so you can emulate them. You can find the blogpost version of this episode HERE. The post 7 Differences Between Published & Unpublished Authors appeared first on Author Media . Support the show

Learn the pros and cons of offering your books for free and how you can incorporate giveaways into your overall marketing strategy. You can find the blogpost version of this episode HERE. The post The Upside and Downside of Free Books appeared first on Author Media . Support the show

Angela Hunt shares her publishing journey. You can find the blogpost version of this episode HERE. The post Angela Hunt’s Journey from Unpublished to Over 1 Million Book Sales appeared first on Author Media . Support the show

Not all authors need an agent. In this episode we talk with Steve Laube about what kind of authors need an agent and what kind of authors can go agentless. You can find the blogpost version of this episode HERE. The post 032 – What is a Literary Agent Do You Still Need One appeared first on Author Media . Support the show