Jamie Pei

notes on being unruly

Education EN ↓ 34 episodes

It's been a long time coming - a breaking up with all those outdated rules we've carted around for years. This is a podcast  about questioning the social and cultural scripts around success, identity and work, and sharing the messy, human stories behind choosing differently. No step-by-step guides, rigid strategies or ordered plans. Just real, authentic conversations about living life on your own terms - however 'unruly' that looks!  To connect with Jamie: * See what she does on her website * Connect on LinkedIn   * Follow on Instagram: @unrulyjamiepei

Author

Jamie Pei

Category

Education

Latest episode

May 12, 2026

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Episodes

32: Are food rules running - and ruining - your life? 12.05.2026

We’re all so ready to start breaking those rigid rules around food. Nutritionist Kate Wall unpacks how “healthy eating” can slip into socially acceptable disordered patterns. We explore the patterns of food policing shame and the unhelpfulness of restrictive rules, and what it looks like to eat in a way that actually matches your life. We talk about: When “healthy eating” becomes socially acceptab...

31: Maybe you're not supposed to have all the right answers 28.04.2026

Founder of Aligned Insights Coaching, Erin Heisel, shares her unruly path from academia to coaching: leaving rigid systems, questioning “objectivity,” and building a business by following intuition and a spark instead of a plan. This is a gorgeous, heart-led conversation about self-trust, creative ownership and what becomes possible when make your move before you have all the right answers.  We ta...

Special Episode: You're not as "bad with accounts" as you think 17.02.2026

Let’s do it - let’s demystify the horrors of Taxes... Accounting…. Your bank balance ARGGGG! I’m joined by Clare Marsh who set up an accountancy practice specifically to support women business owners in the UK and to bring proper understanding, support and even a little joy back into our business accounts. Clare brings warmth, clarity and a refreshing dose of practicality to a topic that we often...

Trailer: notes on being unruly 16.02.2026

It's been a long time coming - a breaking up with all those outdated rules we've carted around for years. This is a podcast  about questioning the social and cultural scripts around success, identity and work, and sharing the messy, human stories behind choosing differently. No step-by-step guides, rigid strategies or ordered plans. Just real, authentic conversations about living life on your own...

29: "You should finish your work before you play" 16.12.2025

I’m joined by the luminous Sue Anderson, massively successful copywriter and the visionary behind Wild Woods Retreat, a 30-acre haven she built (literally with her own hands) in the Smoky Mountains to help entrepreneurs step out of hustle culture and back into their bodies and creativity. Sue’s story is the quiet but life-changing revolution so many of us need: after 17 years of nonstop grind, rai...

28: "I should have my life sorted out by now" 02.12.2025

I’m joined by Lesley Andrew, artist and trauma-informed art psychotherapist and creator of the PACE framework, for a rich reality-check convo about the pressure to “have your life sorted out” and how that expectation keeps so many of us feeling behind, stuck or not enough. Lesley shares how art and creativity can support emotional regulation, give us access to feelings we struggle to articulate an...

27: Who should you be(come)? Quantum leap into your highest, most successful self 18.11.2025

In this hugely energising episode, I talk with own coach and ‘sifu’ Karli Whitwell, a quantum self-concept and manifestation mentor who blends NLP, hypnotherapy, neuroscience and identity work to help women rewrite their reality and start calling in their goals and desires fast. We unpack why strategy alone doesn’t quite work… and why the real power sits in who you are being, not just what you’re...

26: Unbecoming the Good Girl I Thought I Should Be 04.11.2025

I’m joined by Anna Campbell — founder of The Good Girl Rebellion, author of the book by the same name, and all-round champion for women ready to break free from people-pleasing and being the rule-abiding good girl. Together, we talk about what it really means to do business and life your way, using ease and joy as your compass, and how to let go of all the inherited “shoulds” about what success sh...

25: "I should take care of everyone else first" 21.10.2025

Today, I’m joined by the gorgeous Jo Bibby, nutritional wellness and energy coach and founder of The Energised Woman. Jo’s coaching and mentoring work is rooted in one simple, life-changing truth: when women put themselves back at the centre of their own care and needs, everyone benefits and everything gets better. Jo shares her own journey from postpartum depression and exhaustion to becoming an...

24: "I should scale my business for wealth and success” 07.10.2025

On the podcast this ep: my brilliant coach and mentor, Juliane Nietsche, a business strategist and corporate positioning coach who has built not one, but two multi six-figure businesses without ever following the traditional rules of success. Juliane’s story is a refreshing reminder that you DON’T have to tick every box, follow every template, or “scale at all costs” to enjoy massive success. She...

23: "I should just follow the plan for success and happiness” 23.09.2025

What if the “perfect” life you’ve been building - the career, the marriage, the house, the family - isn’t actually your life at all? And then you suddenly realise you never actually wanted any of that? In this very raw, honest, heart-wide-open convo emotional alchemy mentor Fay Varsos shares her tumultuous journey of leaving behind decades of cultural conditioning, massive success, a picture-perfe...

22: Social media shouldn't be a full-time slog 09.09.2025

I’m joined by the fabulous Amy Downes - aka The Content Wizard - who’s whose magic lies in helping small business owners find their own rhythm and style online without losing their d*mn minds to the endless scroll, the pressure to “do it all” or that flipping algorithm. With her signature blend of strategy, heart and straight-talking realness, Amy shares how you can create content that feels fun,...

21: You shouldn't have to 'break the rules' to feel safe at home 26.08.2025

Today’s guest, Bobbie Loughlin, is a neurodevelopmental screener who works with families to build safety, understanding, and support at home. She’s also a parent with lived experience of ADHD and autism - and her journey is full of the kind of messy, real-life insight that you rarely find in the glossy parenting books. If you’re parenting a neurodivergent child (or navigating your own neurodiverge...

20: "I should be better at relationships" 12.08.2025

Your relationships are sooo ready for a glow-up - with others AND with yourself. In this rich and tender conversation, I’m joined by the very wonderful, heart-led relationship coach Erica Marmai whose work invites people to meet themselves - and everyone they’re in relationship with - more deeply, lovingly and honestly. She explains the impact of early life experiences on our relational patterns,...

19: Your business shouldn't feel this heavy 29.07.2025

What if the key to a successful business isn’t the perfect funnel, an immaculate website or 5-year plan — but the energy, joy, excitement and lightness you bring to your ideas? Oh yeah, it really can be that easy. This week I’m joined by the fabulous Tricia Murray — mindset coach, business mentor, yoga teacher and total QUEEN of fizzy, bright ideas — to talk about building a business that’s light,...

18: "I should be a better daughter": Healing the mother wound 15.07.2025

I’m joined by the deeply wise Geraldine Crane, spiritual hypnotherapist, coach and all-round beacon of calm and healing. Geraldine helps women heal from the complex and often painful experience of the mother wound. In this powerful conversation, she shares her own moving story of her difficult relationship with her mother and the many beautiful lessons she’s since learnt and is now sharing with he...

17: "I should be able to cope" 01.07.2025

This week, I’m joined by the radiant Danielle Thornton-Walker, a transformational coach, meditation teacher and all-around soul whisperer for women craving deeper self-love, self-care and permission to live another, better, easier way. Together, we crack open a truth that so many of us carry quietly: the invisible weight of shoulds, perfectionism and people-pleasing that leaves us feeling like we’...

16: Dissolving the 'shoulds' in content creation 17.06.2025

Today, I’m joined by the brilliant Anna Rumbold, award-winning business and marketing mentor, for a conversation that feels like a deep exhale for anyone tangled up in the “shoulds” of marketing, messaging and content creation. Anna and I dive into her journey from freelance social media manager to trusted business mentor, and what it really means to communicate your message in a way that’s true t...

15: "I should have my business fully figured out by now" 03.06.2025

This week on The Should-Free Life and Business Podcast, I’m joined by Jana Krizanova, a brilliant, adventurous business experience strategist and online business manager who’s here to bust the myth that there’s only one right way to do business. Jana and I dive deep into the pressures entrepreneurs face to follow one-size-fits-all advice, and she shares refreshingly practical, straightforward advi...

14: "I should workout to be thin not muscular" 20.05.2025

If you’ve ever worn yourself out doing endless cardio because you believed that’s what you should be doing to lose weight and get fit; if you’re ever punished yourself at the gym to force yourself to get smaller and thinner, you’re about to discover a much better way of enjoying fitness and getting truly healthy right here. In this powerful episode, I’m joined by Alice Butler, a former competitive...

The family that said 'no' to the shoulds 06.05.2025

While most of us have grown up with all manner of rulebooks and ‘shoulds’, Chloe grew up in a household that, in her words, “actively shunned the shoulds”. On this week’s episode, guest Chloe Weatherhead, founder of Andiomo Business Assistance and host of the Strings to Your Bow podcast, reveals a wonderfully unconventional way of learning to make your way in the world, making decisions throughout...

12: "I should always choose the good, responsible way over pleasure and joy" 22.04.2025

This episode is a wild, joyful permission slip to break free from every box you’ve ever put yourself into in the bid to be the goodest good girl in the world. This week I’m joined by Emma Eirene - founder of Joyous Misfit, creator of the Pleasure Code Framework and all-round joy activator - for a delicious conversation about choosing authenticity, creativity and pleasure over all the ‘good girl’ e...

11: "I should be better with money by now" 08.04.2025

If you’ve ever carried shame, fear or stress around money, this episode is a must-listen. This week on The Should-Free Life and Business Podcast, I’m joined by Jo Cantle, a wealth activation coach based in South Yorkshire, to talk all things money, nervous system regulation and rewriting the ‘shoulds’ around wealth so that you can truly and practically manifest everything your soul desires at all...

10: The should-free framework for more freedom, confidence and ease 01.04.2025

We’ve been talking so far about the ‘shoulds’ - how they stress us out, throw us off kilter and make life so much harder. But what if there was a simple way to stop reacting to those ‘shoulds’ on autopilot - and start reworking them into something that’s actually going to help us? In this episode, I’m sharing a super practical 3-step framework to help you do just that. Whether you’re navigating ca...

9: "I should be able to juggle it all as a working single mother" 25.03.2025

If you’re ever feeling like you have to do it all - be an attentive parent, an ambitious, ‘successful’ professional, a caring friend, a dutiful daughter - and spin all those plates perfectly, you’ll find a kindred spirit in this episode’s guest speaker. Today, I’m joined by Amanda Ford, a financial services professional with over 20 years of experience, co-founder of the Financial Planning Club, a...

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