Not Your Average Online Marketing Podcast

Want to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you! When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks -> The power of consistent promotion to grow your membership -> The common pitfalls of membership (that we've experience...

What can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it? That's what today's episode is all about - setting yourself up for the maximum level of success with your launches. I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you... -> How to pivot if a launch isn't going well -> Lessons...

Ever have a funnel that just won't convert? This episode is about my 15-minute process for uncovering WHY a funnel isn't working and the steps to fix it. When you tune in you'll learn... -> My SIMPLE system for mapping out my funnel to pinpoint why it isn't converting where you want it to -> The 4 BIGGEST FUNNEL KILLERS we see, and how to fix them -> Why your funnel wi...

Have you ever wondered "how much should I spend on Facebook ads?" If so - this episode is for you... Tune in to learn... -> How much you should spend on Facebook Ads each month at a minimum -> How to determine your unique Facebook Ads Budgets -> The important metrics to consider when you run ads

In today's episode we're answering the question: What makes a GREAT and HIGH CONVERTING Freebie? When you tune in you'll learn... -> The 4 key elements of a high converting freebie -> How to choose the best format for your freebie -> The important steps to create a freebie that converts   So tune in, and enjoy the show!

Have you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list...  hint: they can! In this episode Zach breaks down his favorite way to grow his email list including... -> The type of Facebook Ads everyone should test to grow their list -> The importance of an email list beyond just sales -> The software needed to l...

Last week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show. (I mean I guess we are since it's all talking, but anyway....) On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge.  When you tune in you're going to discover... -> How we positione...

Zach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products. On this episode Zach breaks down his profitable 5-day challenge launch system including... The importance of a clear challenge topic The entire framework for running a profitable challenge The important sales emails every challenge should have And more... Tune in to le...

How do you go from Social Media Posts to paying customers?  That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers!

Did you know that Zach runs a candle company with his partner Simon? Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product! During this episode you'll discover: How OFFERS are the key to success in any business The importance of MENTORSHIP to success The relevance of ROI and METRICS to sca...

As the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before...

Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers.  When you tune in you're gonna learn... The EXACT flow that Zach uses to move people into his corner of the internet  How to write the emails so that people engage with your content and buy your offers A simple strategy to grow your socials while you grow your list. So t...

Join Zach as he walks you through how to plan your 2022 for success - by quarter.  Learn how to... Analyze your current offers (and ideas) to get the best results in the new year Create an "at a glance" of your plans that takes up just one page of paper Turn your ideas into a clear action plan that helps you reach your goals. All that (and more) when you tune into this week's episod...

Wondering what's going on with launches these days? Want to know how to change and adapt to get results? In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you! Tune in to learn how to crush your launches into 2022 and beyond!

In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership. You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't. Also expect an overview of how to run your own 5-day bootcamp in this training too! Li...

You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more? In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing. Hint: It takes more than one stream of leads to g...

Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership. Come learn how you can take advantage of these trends to maximize the results you can get with your ads.

Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business? We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you! We are talking about a five-figure membership launch that we ran in our business. I am bre...

Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.  I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well. 

Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.  I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you ca...

Welcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.

Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.

Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.  We are trying to change the way people think about marketing.  In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the f...

On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you. Marisa is in our group coaching program and she has also g...