Not Just Revenue

This week on Not Just a Revenue, I’m ruffling feathers after a Threads conversation about whether a Gmail address changes how people perceive your business... That spirals into a bigger point: so many things we normalise online wouldn’t fly in “real” businesses, and if we want people to spend serious money with us, we need to look and operate like we mean it. I’m calling myself out too for playing...

This week I’m talking about auditing your client journey, because I keep seeing the same gaps where people are missing out on potential revenue. I break the journey into five stages: cold leads, warm leads, hot leads, current clients, and past clients, and I share what to look for at each point. If you want help mapping and simplifying all of this, I share how we do it inside my 1:1 offer, Momentu...

In this episode I share how to simplify an online business that’s become a franken-business from too many strategies, offers, and platforms – stressing that the only things that really matter are you and your client. 00:20 The Franken Business Problem 03:03 Simplify Your Marketing 09:07 One Core Focus 14:15 Hit Your Revenue Goal 16:49 Experiment and Repeat 19:03 One Client Journey ✨ Apply for 1:1...

In today’s episode I’m unpacking a question I think most business owners need to hear: do you actually have a marketing problem, or is something else broken underneath? I share why I don’t see marketing conferences as the solution when most of us already “know the stuff” but aren’t doing the do, and why marketing should come at the end, not the beginning. Instead of starting with content and hopin...

In this episode I break down how I built a full-time income on part-time hours, starting in 2022 after having my son and returning to a part-time council job I hated while juggling limited childcare, postpartum depression, and undiagnosed ADHD. In late 2023 I hired a business coach and relaunched from my old finance account (25k followers) to a new brand and Instagram where only 10% followed. With...

In this episode I talk about why changing your stance in business can feel scary and why it actually shows growth and leadership. I share a real example from my own messaging and explain that my work hasn’t changed, just the packaging, and I reflect on people-pleasing, sales mindset, and staying open to new perspectives while holding nuance. 00:00 Welcome and premise 00:32 Why stance affects reven...

In this episode I share a client story about what happens when you’re earning enough on paper but still feel like you’re constantly scrambling. M was bringing in around £3k–£3.5k profit a month on retainers, yet kept dipping into business funds and savings. Within six months she had five figures saved (even after a month-long holiday), and by spring 2026 she’s had the baby she was saving for. 01:2...

This week on Not Just Revenue, I’m answering Krissy's question: what do you do when you need a cash injection by 3pm today? 00:00 Welcome and Listener Question 00:34 Cash Injection Scenario 01:30 Finance First Baseline 02:43 Audit the Real Gap 05:40 Cut Costs to Shrink Gap 07:41 Find Hidden Leads Fast 09:47 Reengage Past Clients 13:52 Launch a Small Offer 14:31 Use Feedback to Sell Out 20:34 Quick...

In this episode I share how two weeks offline on a Mediterranean cruise gave me the space to reflect on what I actually want to be known for, and why my business works best when I’m having fun. I’m not fully re-niching, but I am leaning all the way into being a business and money coach: combining business strategy, financial strategy, and the identity piece that stops people making money because t...

In this episode I talk about why overspending happens and how to start getting control of it. First, I explain why you need to define “overspending” for yourself using a simple financial audit, so you’re not trying to live within unrealistic limits. Then I unpack three drivers of spending: the pressure of capitalism and consumerism, dopamine chasing (especially under stress), and the biggest one:...

In this episode I break down what the new UK tax year means with the introduction of Making Tax Digital, especially if you’re a sole trader around the £50k revenue mark. I cut through the online noise (and the accountant fear-mongering) to explain why this change can actually make tax simpler and help you feel more in control of your money. I share what you really need to set up, how often you’ll...

In this episode I break down how stock market investing actually works and why it’s been made to feel confusing and out of reach. I unpack the “boys club” narrative, explain how the financial services industry profits when you don’t understand investing, and show how seemingly small advisor and platform fees can seriously erode your returns over time. Using my own numbers, I compare DIY investing...

In this episode I talk about income plateaus, when money is coming in but it’s stopped growing, and share what I’ve learned from my own experience of hitting consistent 5K months and later facing a drop in sales. I walk you through three core reasons this can happen and leave you with practical prompts to reflect on what’s really changed in your business so you can adjust with more patience and re...

In this episode I walk you through how to calculate your retirement number so you can stop guessing whether you’re on track. I talk about why retirement planning can feel more stressful for our generation, especially for business owners without workplace pension contributions, and the key differences between pensions for sole traders and limited company owners. Then I break down my five-step proce...

In this episode, I dive into how people pleasing can quietly kill your profit, focusing on pricing and sales. I talk about undercharging to avoid discomfort, caving when someone pushes back, hesitating to raise prices for existing clients, and defaulting to discounts instead of holding your value. On the sales side, I cover how fear of seeming pushy leads to vague follow-ups, backing off when some...

In this episode I dive into how to increase your profit margins by pulling more than the usual two levers of earning more or spending less. I break down practical ways to grow income and how to review expenses with clear visibility and a return-on-investment lens. The key shift is getting specific about what “more profit” is actually for so you can choose the right strategy instead of chasing vagu...

In this episode I share how I overinvested in my business despite my financial expertise. I outline what not to do when investing and then when investing can make sense. 00:00 You’re Over-Investing: Why This Matters (and I’ve Been There) 00:47 My Business Origin Story: From Financial Influencer to Money Coach 02:46 Fast Growth, Fully Booked… and the Cashflow Trap 06:25 The Credit Card Snowball: In...

In this episode Emilie discusses how to survive a low-income season in business. She shares her current situation: after hitting only 30% of a November launch goal and making no sales in January. Emilie outlines how financial stress reduces strategic and creative capacity (referencing the book "Scarcity" by  Sendhil Mullainathan and Eldar Shafir) and argues that earning more doesn’t guarantee...

In this podcast, Emilie delves into the intriguing concept that being 'good with money' is seen as aspirational rather than relatable. She shares her personal journey and insights, explaining why discussing financial competence often feels like bragging and examines societal and psychological factors that contribute to this perception. Emilie also touches on the impact of social hierarchies, ident...

Forecasting isn’t scary because you’re bad with numbers. It’s scary because uncertainty feels unsafe — and most people are trying to plan the future without giving themselves any predictability in the present. In this episode, I break down why forecasting feels so uncomfortable, and how to build enough trust in your numbers to make calm, strategic decisions in your business. We talk about: What “d...

In this episode, Emilie takes you inside a real Six-Figure Safety coaching call where the focus wasn’t budgeting, mindset, or spreadsheets — it was making more money without launching something new . You’ll hear how two clients approached the same goal in different ways: One, a systems and client experience expert who wanted to keep hitting £10k months despite being sold out — and how she turned e...

In this podcast episode, I welcome Daisy, a digital Instagram coach, to discuss her transformative journey with financial coaching program 'Cashflow Confident.' Daisy shares her struggles with financial avoidance and how investing in Cashflow Confident helped her gain control over her finances, ultimately reshaping her approach to money and business. We elaborate on the benefits of the financial a...

In this episode, Emilie introduces 'Six Figure Safety,' a comprehensive financial program designed to consolidate years of financial teaching into a unified course. Despite initial hesitations about the name, the program aims to provide more than just monetary gains; it focuses on achieving financial security and peace of mind. The host discusses the importance of managing existing resources effec...

In this episode, financial strategist and certified money coach Emilie dives into the often-overlooked topic of lowering prices. With six years of experience in finance, Emilie offers valuable insights into the strategic decisions behind adjusting her rates. She reflects on her journey from starting as a money coach in 2024, initially charging £1,500 for three months of one-on-one coaching, to her...

This week's discussion focuses on the concept of a 'life-first business,' emphasizing the importance of prioritizing personal life and well-being while managing a business. Emilie highlights the common pitfalls of letting a business take over one's life and shares personal experiences of balancing business with childcare and mental health challenges. Emilie discusses strategies for maintaining con...